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.” This applies to the media who cover business, whether they’re on the SMB beat or not. When a client is in a position to make fast decisions, they get more done and maximize the PR investment, whether there’s an outside agency team involved or an internal expert. Smaller companies can seize sudden PR opportunities.
And, he manages a small team of people who manage the corporate GM social channels (external AND internal). And, more importantly, he’s respected across the social industry locally as a thought leader and someone who’s consistently looking at what’s coming next. Holly Spaeth, Director-Digital Marketing, Polaris.
The tool and pricing are also clearly aimed at the enterprise level, not generally practical for small to midsized SMB vendors. Internal comms takes center comms stage in hybrid work. Global disruption is going to place a priority on internal and external messaging development around cyber-attacks.
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