Cision

APRIL 21, 2016

Alan VanderMolen, president of international and WE+ at WE Communications, says you need to understand how to reach people in different markets to successfully communicate on a global scale. You recently joined WE Communications as president, International and WE+. Have a fundamental understanding of video storytelling.

Local 120

Local Newspapers Internal International 120

ImPRessions - Crenshaw Communications

JUNE 7, 2017

When a client is in a position to make fast decisions, they get more done and maximize the PR investment, whether there’s an outside agency team involved or an internal expert. And an SMB located in a smaller city is far likelier to attract the attention of local press than a behemoth. Everyone likes an underdog. Goliath myth.

Small Business 168

Small Business SMB Local Viral 168

ImPRessions - Crenshaw Communications

NOVEMBER 20, 2017

According to an insightful piece in The New York Times , “Millennials expect transparency, sophisticated storytelling and technical savvy from their charitable organizations.” If in doubt, start local and expand as time and resources allow. But the best campaigns are consistent and drive the brand association over time.

Corporate 168

Corporate How To Employee Nonprofit 168

Prowly

FEBRUARY 3, 2025

This helps you internally and makes it easy to hire contractors for creative work. Engaging storytelling One of the easiest ways to get widespread brand recognition is to tell a story. Most customers hate being sold to and they would much rather hear a story than another sales pitch.

Brand 104

Brand Branding How To Measurement 104

Stephen Waddington

NOVEMBER 27, 2020

The book describes how internal communications has become a primary function for communications teams working round the clock to keep staff updated and safe. It’s the start of a lovely relationship and an important piece of storytelling. Kirk Millis-Ward shares the story of the launch of the NHS COVID-19 app.

Healthcare 131

Healthcare Privacy Print Community 131

Presspage

AUGUST 24, 2023

Furthermore, Porsche's core values, including exclusivity, entrepreneurship, design, and performance, serve as the foundation for their storytelling approach. Local micro-influencers, like Eva Cleven, were leveraged to engage the target audience through podcasts. pages per session in 13,158 sessions.

Storytelling 78

Storytelling Data YouTube Strategy 78

Deirdre Breakenridge

NOVEMBER 23, 2016

I remember sitting with a college student at a local Starbucks. To show thanks to your industry, don’t just join an Industry association, be more active in their local, regional and national events. I look forward to the PRSA International Conference every year for so many reasons.

Skype 150

Skype Industry Storytelling Interviews 150

Cision

JUNE 25, 2015

Here are 10 easy ways to maximize new press using your own internal resources: 1. This tactic can be especially effective for garnering local press (Think: Local company earns coveted spot on prestigious Inc. Circulate internally. Instead, play an active role in getting the most out of the coverage. Share on social media.

LinkedIn 120

LinkedIn Pitching Journalism Interviews 120

5W PR

OCTOBER 9, 2023

However, effectively engaging in international public relations requires a strategic approach that considers cultural nuances, local preferences, and diverse media landscapes. Brands should identify market trends, consumer behavior, local competitors, and regulatory requirements in each target country.

Strategy 78

Strategy Branding Brand How To 78

Sword and the Script

JUNE 18, 2019

What is for sure is that a solid PR team is versatile and can expertly cover down on a broad number of functions: internal comms, external comms, executive comms, media relations, analyst relations, corporate social responsibility, thought leadership and marcom, and as I’ve long proposed, content marketing, among many others.

Employee 154

Employee Print Writing Survey 154

Ishmael's Corner

OCTOBER 10, 2018

The Art Of Storytelling In Business Communications And Public Relations. The post Nine Actions That Torpedo Global PR appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Techniques For Effective Business Communications. Talk about a PR hustle.

Storytelling 132

Storytelling Conference Communications Publicity 132

Ethical Voices

OCTOBER 28, 2024

Joining me this week’s episode is Tatevik Simonyan , the co-founder and director of communications and international relations at SPRING PR company in Armenia. Besides SPRING PR, I’m the founder of the Doing Digital International Forum , one of the largest tech events in the region. It’s a huge dilemma.

Ethics 53

Ethics How To Crisis Internal 53

The Hoffman Agency

NOVEMBER 19, 2024

As Dickson Seow , an international communications consultant who has held senior roles at Apple, Discord, Google, PayPal and Twitter pointed out, “you can have a common product offering in all markets and still be able to position your product in culturally relevant ways to tell your local story in each market”.

Local 36

Local Strategy How To Agency 36

Flack's Revenge

DECEMBER 10, 2015

Some journalism startups aim to breathe fresh life into storytelling, and we might learn a thing or two that has applications for PR and content marketing. There was a good mix of concepts, spanning apps, local news, data-driven journalism and virtual reality. This app offers a breakthrough in local news delivery.

Journalism 120

Journalism Local Data Mobile 120

5W PR

DECEMBER 13, 2024

The Hoxton The Hoxton, a global chain of stylish boutique hotels, has mastered the art of storytelling through its digital platforms. It’s a portal into the world of the hotel, showcasing its unique personality, local culture, and insider tips. Collaborate with local businesses to create authentic experiences for the guests.

Hotels 78

Hotels Travel Local Marketing 78

5W PR

OCTOBER 10, 2024

Brand Storytelling Storytelling remains one of PR’s most powerful tools. Community Relations Engaging with local communities enhances a brand’s reputation and creates goodwill. Employee Engagement A strong internal brand is essential for creating a positive and productive work environment.

Consumer 78

Consumer Brand Branding Crisis Management 78

ReimaginePR

APRIL 21, 2015

The guts I’m talking about don’t have anything to do with internal body parts or violin strings, or tennis rackets and fishing lines. He also gets pelted with rocks and garbage by the local toughs. Blog humour Humour in storytelling Millicent Bodsworth' I don’t know why he did this. My son Sheridan says we should be nicer.

Storytelling 120

Storytelling Local Leadership International 120

Stephen Waddington

NOVEMBER 3, 2021

Its role in listening and engaging stakeholders, from employees to customers, and from suppliers to local and national government, was critical in managing this rapid period of intense change. It’s a period when the role of the communication function was elevated within every organisation.

Corporate 113

Corporate Communications Government Crisis 113

PRSay

MAY 24, 2019

In addition, we work with local chambers of commerce, visitor bureaus and other organizations to make Ohio a travel destination. Another tip I’d offer PR pros: Unless you work for an international, multi-billion-dollar company like Wendy’s or Disney, maintain the perspective that not everyone may know your brand.

Tourism 113

Tourism Travel Social Media Instagram 113

PRSay

OCTOBER 2, 2019

Business Wire is a proud sponsor of the PRSA 2019 International Conference in San Diego on Oct. A well-written, hyperlinked release with visual and textual storytelling elements will generate results well past the distribution date. Include hyperlinks within your press release to drive traffic back to key landing pages.

Local 83

Local Storytelling Infographics Resources 83

Contently - Strategy

JULY 22, 2021

But in that sea of platitudes, one message stood out: a video from then-Marriott International CEO Arne Sorenson getting choked up talking about how the pandemic would impact associates through no fault of their own. Today, Traveler spans 87 local editions across the globe. ” Local travel for a global audience.

Travel 77

Travel Hotels Storytelling Content Marketing 77

Cision

JANUARY 28, 2016

What role do you think storytelling plays in PR? My daily newspaper of choice is… the Los Angeles Times for local news, The New York Times for exceptional writing, national and international news and The Wall Street Journal for business coverage. And I’m learning and growing every day. Rapid Fire Round.

Journalism 120

Journalism Newspapers Writing Report 120

Engage PR

OCTOBER 28, 2020

In the past few weeks, we have provided reputation management support, delivered marketing strategies from planning to execution, secured local, national and international media coverage, and had our clients nominated for prestigious local and national awards thanks to our storytelling capabilities.

Branding 60

Branding Brand Local Product Launch 60

Bianchi Biz Blog

AUGUST 22, 2024

Alessandra Malvermi – Sound Public Relations – Italy We are pleased to share the next post in a series of in-depth profiles of key international markets written by one of our PRGN partners. This environment offers vast opportunities for storytelling in PR and marketing, merging craftsmanship with modern tech.

Fashion 70

Fashion Automotive Marketing Public Affairs 70

Stephen Waddington

JULY 28, 2019

Journalists score high in hard skills such as news, content generation, storytelling and media relations; and soft skills such as empathy, presentation and network. In my experience as an employer, journalists have to work hard to learn client management and internal engagement skills. There are lots of transferable skills.

Journalism 74

Journalism Publicity Crisis Management Training 74

Ishmael's Corner

NOVEMBER 28, 2017

The Art Of Storytelling In Business Communications And Public Relations. The local time is 10:45 p.m. The post Building bridges across and beyond the Hoffman offices appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Techniques For Effective Business Communications.

Storytelling 60

Storytelling Local Communications Publicity 60

Engage PR

NOVEMBER 12, 2020

Engage has written more than 100 shortlisted businesses award entries for clients at local, national and international level. The key is clarity in your storytelling message. Facts, figures and third-party approved testimonials also form an essential element of the storytelling process.

Storytelling 60

Storytelling Energy Local Internal 60

Cision

FEBRUARY 3, 2017

With increased competition arrives extra scrutiny as to those companies practicing internally what they promote and sell externally as a service or product. According to INC , being digital friendly is the new norm in any kind of business; inclusive of local search, to test strategies and the overall brand message traction.

Creativity 120

Creativity SEO Mobile Journalism 120

Sword and the Script

AUGUST 20, 2019

In high school, she landed an internship with a local radio station and started a club for kids trying to pursue a career in broadcasting. There she leads a team of “storytellers of SHRM getting audiences to think, feel and behave differently across all channels via multimedia content.”.

Employee 96

Employee Internal International Training 96

Presspage

JULY 11, 2023

To address these challenges, MEPRA Academy organized a webinar titled 'Navigating Global Communications Challenges: Beyond Translation for Successful Storytelling.' Local teams need guidance and framework to know what they can do, but they also need freedom to act locally in order to connect with local audiences."

Strategy 60

Strategy Communications Local Technology 60

Waxing UnLyrical

JULY 18, 2019

In 2017, my organization, Goodwill Industries International, then a 115-year-old social enterprise; one of the oldest 501 (c)(3) nonprofit brands; the leading workforce provider in North America; and the #1 brand doing the most good by enso and featured in Fast Company Magazine – faced a pretty significant challenge.

Nonprofit 86

Nonprofit Fashion Retail Enterprise 86

Stephen Waddington

MAY 31, 2018

He started his career as an intern at Generator helping promote bands, and organising gigs and festivals in the region. I persuaded Super Cat PR to open in Newcastle to tap the growing local music scene,” said Matty. Storytelling, and a strong backstory helps engage music fans. W North is hiring talent from local universities.

Local 60

Local Agency Corporate Internal 60

Stephen Waddington

JULY 17, 2018

We do it through a combination in-house developed software and good old-fashioned storytelling and journalistic skills. We’ve been helping Asda’s PR team with a strategic programme to showcase the uniquely warm relationship between Asda colleagues and customers – and Asda stores’ commitment to make a difference in their local communities.

Storytelling 60

Storytelling Local Community Case Study 60

PRSay

MARCH 23, 2021

As part of the PRSA Storytellers series , Tony Sclafani, the Javits Center’s senior vice president and chief communications officer, spoke to PRSA Publications Director John Elsasser. In terms of external communications, it’s fielding requests from “60 Minutes” to local news channels, giving [reporters] as much access as we can.

Crisis 88

Crisis Employee Trade Shows Local 88

5W PR

JUNE 23, 2022

When a company is able to do that, it can generate a lot of positive exposure in relevant outlets, trade publications, and even columns in both local and international newspapers. They can start by using simpler terms to communicate their efforts and solutions and how they can be beneficial to the target audience. Simplicity.

Publicity 88

Publicity Reputation Technology Industry 88

Stephen Waddington

MAY 16, 2019

Christian headed to London to work at an agency called Freuds before heading back north to work for a local agency. It spurred her interest in PR and she joined the Masters in International PR course at Newcastle working for a local agency along the way. He set up his own business before heading up W North.

Marketing 60

Marketing Newspapers Public Affairs Airlines 60

Journalistics

MARCH 18, 2016

These six topical themes included the following: Global, Local and Hyper-Local – how organizations can balance and manage social media communications and priorities across geographically-dispersed audiences. Global, Local and Hyper-Local. “ Every audience is local at some level.

Social Media 45

Social Media Media Storytelling Local 45