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Now in its 14 th year – and retaining its status as North America’s largest advanced battery event – the show welcomed attendees for the first time at Huntington Place in downtown Detroit, having outgrown its previous location at the Novi Suburban Showplace.
That’s how PR and marketing executives describe trying to conduct media relations at what is arguably the world’s largest and most important tradeshow – CES ®. And that growth also pertains to the vehicle technology and advanced mobility segment of the annual show.
CES 2023 will be one of the most competitive tradeshows we’ve seen in our 30 years of doing business-to-business public relations. Challenge: With such a large group of exhibitors, automotive suppliers and mobility technology providers face intense competition for journalists’ attention. It’s logistically impossible.
Tradeshows, in all their schmoozy glory, were major casualties. CES (Consumer Electronics Show), the world’s biggest tradeshow, is making a heady comeback, complete with giant exhibit floors and all the glitz and glamour that Las Vegas can muster. Fewer international attendees. But now they’re back.
Then identify those internal and external experts who can speak to the value of your organization. For PR pros, consider utilizing this service when you are launching a new event, hosting an external event or panel, walking a tradeshow floor and more. Write social messaging and share it with your internal teams.
In the rapidly evolving automotive and mobility industry, staying ahead of the curve is essential for success, especially for newer entrants in this space offering software-defined vehicle tech, V2X, connectivity, lidar and other sensor and processing technologies for ADAS, autonomous vehicles, electric vehicles, and shared vehicles.
Companies prioritize print, search engine optimization, and other paid digital media (including tradeshows and partnerships) among all paid media options,” according to the report. I’d challenge senior marketers to test their assumptions and pose that question directly to your employees with your own internal survey.
Making its return to Las Vegas as an in-person (as well as digital) event, CES 2022 will undoubtedly continue to be one of the most competitive tradeshows we’ve seen in our nearly 30 years of doing business-to-business public relations This fact about hyper-competition is true for both journalists and exhibitors alike.
How can sales teams use the HubSpot mobile app? The HubSpot mobile app is a wildly useful tool for sales reps that do most of their work on the road. You can also add the HubSpot keyboard to your phone, allowing you to use your saved snippets and meeting links in texts or emails sent from mobile. Photo credit: HubSpot.
Javits Convention Center was transformed from a top trade-show destination into a FEMA-operated medical facility — in just one week. Sclafani recounted how the Javits Center, home to the International Auto Show and New York Comic Con, worked with 20 different local, state and federal agencies to convert the 2.1-million-square-foot
Traditionally, B2B marketing has focused on rational decision-making, long sales cycles, and reliance on traditional channels such as tradeshows, conferences, and industry publications. Today’s B2B buyers are increasingly turning to online platforms and social media to research products, services, and solutions.
Landing page basics include: 1) Does your page look great on a mobile device (where many of your visitors may come from)? Sales/Internal Champions - Make sure your entire sales department and other internal champions of your content know when it launches. 3) Is there persuasive text?
As the world approaches another International Women’s Day, we reflect on this year’s theme — #InspireInclusion — and whether it stands up to scrutiny. So while, in principle, businesses are happy to localize inclusivity efforts to cater to market nuances, employees are essentially left to mobilize and fend for themselves.
As anyone working in the automotive / mobility industry knows, we are currently in an era of major change and disruption. And that environment of change has also extended to the industry’s longstanding events and tradeshows. And for many automaker and supplier executives, it’s held essentially in their “backyard” – Motown.
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