Sword and the Script

NOVEMBER 29, 2016

It was a good pitch. After several unsuccessful attempts, I re-worked my pitch into a blog post and published it on the company blog. This new trend some were calling content marketing had the hallmarks of a soft and subtle pitch. Get to the latest infographic before it’s published – and pitch it to a media outlet first.

Content Marketing 60

Content Marketing Publicity Marketing Television 60

Stephen Waddington

NOVEMBER 19, 2017

I shared a first draft of this article as a Google Document via Twitter; with MA PR students at Newcastle University; and with colleagues at Ketchum on an international webinar. I’ve also published a blog of key international events in the public relations calendar as part of the project. 7 Shift to newsroom workflow.

Publicity 164

Publicity Ethics Data Community 164

Sword and the Script

MAY 29, 2018

It’s not just about content, or search, or conferences, or advertising, or a webinar. 12) “Internal communications is as important as external.”. It’s not just about content, or search, or conferences, or advertising, or a webinar, etc. 26) “I wish they understood the value of storytelling the way I do.”.

Corporate 76

Corporate Communications Survey Employee 76

Sword and the Script

DECEMBER 15, 2020

Make your team members track everything that matters within your marketing department – blog views, cost per lead, conversion rates at every stage, webinar attendance rate, paid search efficiency… and report their own KPIs up to you. Podcasts are great for the delivery of credible information and analysis, and storytelling.

Marketing 172

Marketing Employee Content Marketing Training 172

NewsWhip

JUNE 23, 2021

Watch webinar. And I would say you get on the other end of our Kivvit partnership and me being on this webinar, it’s pretty indicative of what we look for when we bring on a new tool or technology. It bisected different farms and lands, but more broadly Keystone also represented an international issue. Read transcript.

Data 78

Data Media Analytics Energy 78

Ishmael's Corner

MAY 5, 2015

The reason PR fails at storytelling often has nothing to do with understanding the makings of a good story or writing expertise. I say “undervalued” because PR trainings abound on topics like pitching journalists or how to use social media for brand storytelling. Do your homework before the interview.

Interviews 60

Interviews Storytelling Software Engineering 60

PR Conversations

DECEMBER 19, 2014

This includes blended approaches to online and offline learning (with Stuart Bruce leading a face-to-face session, alongside my own direction of the web-based aspects, including guest webinar presenters). Increasingly I note how communications practitioners are connected on a constant basis through their mobile devices.

Social Media 90

Social Media Trends Communications Crisis Management 90

Sword and the Script

DECEMBER 10, 2019

“Content marketing will revolve more around individuals and storytelling components. With chatbots capable of handling more and more ‘how to’ and ‘information requests’ internally, leading marketers and communications pros will train them to give feedback and assist when executing on content initiatives.”. How can they do that?

Marketing 103

Marketing Content Marketing Advertising Advertising 103

Sword and the Script

DECEMBER 28, 2022

The survey listed 16 possible formats and here’s how the most valuable format stacked up: 43% said research or survey reports; 40% said case studies; 40% said webinars; 37% said B2B media and news; 34% said white papers; and. Effective storytelling improves valuations. I’m open to pitches on these, but please read this first.

B2B 120

B2B Marketing Survey Software 120

Contently - Strategy

JANUARY 2, 2019

At the state of content marketing webinar I co-hosted last month, attendees submitted 50 questions, which means we either did something terribly right or terribly wrong. Recently, we combined that user-generated data with internal data to create a badass freelance rates calculator so you can easily see what to charge for future projects.

Case Study 110

Case Study Content Marketing Strategy Facebook 110