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Pitching the Local Media – Tips from the Pros

PR for Anyone

The easiest way to do this is pitching the local media. I interviewed journalists from The Washington Post, The Washington Business Journal , and Inside Nova (a Northern Virginia local publication) about what types of local real estate pitches they like to receive. Every locality has its own story.

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When a Client Turns Down That Juicy Media Interview…

Rock the Status Quo

We’re pitching editorial sources to fit THEIR needs, not gifting them with the fabulous opportunity of a lifetime interview with the reporter being eternally grateful for the favor. Mine actually happened this year, when I lost a great Wall Street Journal opportunity for legal reasons. or you as the PR person do the interview.

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Ricky Gervais is right (and wrong) about the local paper

Prakkypedia

After several grumpy episodes interviewing local people about their so-called “stories”, Ricky’s character has an epiphany. He says ‘ everybody deserves to be in their local paper’ at least once in their lives. In Ricky Gervais’s latest TV series, After Life , he’s a writer at a free community newspaper.

Local 128
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Ron Cogan, Editor, Publisher & Writer at Green Car Journal

Bianchi Biz Blog

I am the editor, publisher, and writer at Green Car Journal and GreenCarJournal.com. Honestly, there are plenty of stories I’m proud of, but what stands out now is my piece in the current issue of Green Car Journal , “Caution Signs Ahead for Electric Vehicles.” How long have you been in journalism and how did you get started?

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Local Reporters Give Advice on How PR Pros Can Build Media Relationships

PRSay

In an interview for this article, Keyris Manzanares, a multimedia reporter at Virginia Public Media, said she often receives email pitches from PR people. As a reporter, when you need to interview a county official for a story, a media relations pro can help point you to that person, Manzanares said. “I

Report 174
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The PR powerhouse on every tech founders (& investors!) wish list

The Resolution Blog

In this episode I interview Donna Loughlin, she is the founder & owner of PR firm LMGPR and host of podcast ‘Before It Happened. Having started journalism at just 10 years old; helping at a local newspaper network that her family managed, Donna progressed & became a global journalist for Reuters and the BBC.

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How to Use Print Media Monitoring in Your PR Strategy

Prowly

There are still so many opportunities to earn mentions in paper publications on a national and local level. Simple reason: your audiences are reading magazines and journals and they aren't going anywhere. You get a base of magazines and journals from which you can automatically collect mentions.

Print 104