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AI and Journalism: What’s Next?

PRSay

The intersection of journalism and AI is the most important media issue of our time. That’s why Bospar sponsored a San Francisco Press Club panel covering the impact of AI in the newsroom, titled “AI + Journalism=?” Each panelist offered perspective on the intersection of AI and journalism. You can stop reading there.

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6 Ways to Improve Your Business Expertise and Strengthen Your Ethical Core

PRSay

wrote in the Journal of Public Relations Research in 2012 that to be an “excellent leader in public relations, one must know the organization’s business and its environment, understand the decision makers and decision-making process in the organization, and be proactive in that decision-making process.”. Pursue the APR.

Ethics 146
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How to Use Print Media Monitoring in Your PR Strategy

Prowly

Simple reason: your audiences are reading magazines and journals and they aren't going anywhere. B2B companies care about mentions in trade publications. NGOs and public affairs keep print opinion magazines in their tier 1 lists. You get a base of magazines and journals from which you can automatically collect mentions.

Print 104
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Behind the Headlines With Ashley Simmons

Cision

In this interview, Ashley discusses how to best leverage data and analytics, establish specific objectives for your communication strategy and be creative and take risks with your public relations efforts. What drew you to the field of public relations and communication? The tools and technology will come after.

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Meet the Media: John Hitch, Editor of Fleet Maintenance

Bianchi Biz Blog

It was great watching them at their craft, being so close to crazy stunts and actors, and interviewing the directors between takes. How long have you been in journalism and how did you get started? Sometimes it’s better to blow them away with compelling insights and data. My pathway was very typical. I used the G.I.

Meeting 91
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Behind the Headlines With Peter Shafer

Cision

In this interview, Peter discusses how brands can better engage audiences, improve their measurement practices and quantify their communication efforts. One thing most people don’t know about me is…I have authored two books and many journal articles. Is your brand communication sparking conversations…or falling on deaf ears?

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Spotlight on a Solo PR Pro: Meet Nicole Castro

Solo PR Pro

But after a couple of years in the pre-med program at City College of New York, she changed directions, declaring majors in anthropology and journalism. She began applying to PR positions, but she found that the folks she interviewed with often had trouble understanding how her educational background translated into public relations.

Meeting 110