Cision

JULY 6, 2016

In this interview, Sheila discusses why brands need to clearly define their communication strategies, the importance of keeping your content fresh and why your audience is attracted to good writing and storytelling. How do you think your background in journalism will help you in this new role? Again, refer to your plan.

Storytelling 180

Storytelling Writing Journalism Creativity 180

Critical Mention

JANUARY 3, 2019

How did you accomplish this incredible journey of what you have referred to as “shame to change”? Over time, I ended up being quoted in the Wall Street Journal, Huffington Post, and have been on CNBC as a subject matter expert, among other media engagements. Richard: It happened slowly and organically. SCHEDULE A DEMO.

Interviews 105

Interviews Ethics Government Internal 105

Flack's Revenge

DECEMBER 5, 2017

Is this a sign of the future of PR (and journalism)? I definitely cautioned students in my university classes against using these types of sources as credible references in their papers/projects. Agreeing to an interview and then becoming a no-show. I definitely think that it is. Yet they’re really simply PR pieces.

Pitching 174

Pitching Journalism Video Advertising 174

PRSay

MAY 14, 2018

Lead off with the professional reference, e.g.: I’ve noticed your posts connecting millennials’ job-hunting preferences and big-company recruiting tactics tend to get shared most frequently on social …. And then get right into your pitch that propels that connection forward. They say, “I want to know what he’s offering here.”.

Pitching 123

Pitching Media Relations Journalism Instagram 123

ImPRessions - Crenshaw Communications

SEPTEMBER 20, 2016

Here, we’re referring to PR for products and services that are represented by subject-matter experts. Sometimes it’s tempting to say yes to an interview in order to see your name come up in searches, but it’s best to consider your core customers and potential ones before you agree to invest the time in a media interview.

Real Estate 120

Real Estate Interviews Journalism Local 120

Cision

MARCH 22, 2016

In this interview, she discusses how she came to her success, what makes her choose to cover a story and how communication professionals can improve their pitching strategies. How did you get your start in journalism? Where do you find expert sources to reference in your stories?

Newspapers 120

Newspapers Pitching Interviews Writing 120

Cision

SEPTEMBER 29, 2016

Selected for an exclusive interview with the Fortune 500 executive! Heck, most of my magazine taglines indicate I’m a “writer and editor based in Healdsburg, California,” and a simple cross-reference would tell you that town is about 90 miles north of San Francisco. The invitation seemed interesting at first. I’m based in the Bay Area.

Pitching 0

Pitching Journalism Writing Print 0

OnePitch

SEPTEMBER 14, 2022

For reference, the WSJ Pro Venture Capital covers venture capital and the global startup ecosystem and is “a premium membership product for elite practitioners, powered by The Wall Street Journal’s peerless reporting.” I have _ at the ready to chat and a few founders in the portfolio, _, ready to interview as well.

Pitching 95

Pitching How To Journalism Interviews 95

PR Conversations

JULY 8, 2016

My primary method of research was a series in-depth, oral history interviews with UK-based PR practitioners who have 10-20 years experience in the occupation. This begins the process of creating the interviewer-interviewee relationship. 406), which can be helpful in encouraging participation. Issue 2: Being a bricoleuse/bricoleur.

Interviews 51

Interviews Ethics Education LinkedIn 51

Sword and the Script

OCTOBER 21, 2014

My frame of reference is in knowing what is possible, as compared to what is demonstrated. The word “blog” is an unfortunate phrase that people in suits equate to a journal their 13-year-old pens from a tablet in the basement when they are grounded. With apologies to Dr. Barnes again, I just don’t see that in the data.

Social Media 125

Social Media Study Blogging Company 125

Buzzstream

MARCH 4, 2025

Its something I refer to as the C.H.A.M.P. Heres Search Engine Journal’s home: I see lots of content about SEO, so I know Im in the right place. When I click on the name, I find that Matt is the Senior News Writer at Search Engine Journal. As you can see, great outreach follows a similar format.

SEO 62

SEO Google Pitching Digital PR 62

Journalistics

MARCH 26, 2015

Shortly after Twitter launched in March of 2006, The American Journalism Review (AJR) published an article that referred to Twitter as “…the latest in an ever-lengthening list of overhyped technologies and cultural techno-fads stretching back to CB radio.” Believe it or not, Twitter has been around for nine years now.

Twitter 75

Twitter Report Journalism Video 75

Cision

MARCH 23, 2016

In this interview, she discusses what communication professionals are doing wrong with their media relations, how social can help you widen the reach of your brand’s coverage and what the future of media relations could look like. Reference previous articles they’ve written to explain why you think they’d be interested in your news.

Pitching 120

Pitching Media Relations LinkedIn Social Media 120

Bad Pitch Blog

NOVEMBER 29, 2009

Did you tell your clients not to be prepared for interviews? At least that’s what I witnessed as I interviewed candidates for clients recently — that the pool of job seekers was replete with stuttering, ill-prepared, nervous-seeming and pretty wimpy responses with no obvious discerning interest in the company. Here is how….

Interviews 43

Interviews Crisis Management Facebook Media Training 43

Bianchi Biz Blog

JUNE 6, 2022

This year we’ve interviewed Daimler Truck’s director infrastructure and eConsulting, who was on-location at their Portland electric charging island , and taken our viewers on a tour of ACT Expo , one of the trucking industry’s most exciting shows that’s growing by leaps and bounds. I like putting weird references in my work.

Meeting 78

Meeting Media Interviews B2B 78

PR Conversations

JULY 8, 2016

My primary method of research was a series in-depth, oral history interviews with UK-based PR practitioners who have 10-20 years experience in the occupation. 8) when conducting oral history interviews. This begins the process of creating the interviewer-interviewee relationship. Issue 2: Being a bricoleuse/bricoleur.

Interviews 40

Interviews Ethics Education LinkedIn 40

PR Conversations

JULY 8, 2016

My primary method of research was a series in-depth, oral history interviews with UK-based PR practitioners who have 10-20 years experience in the occupation. 8) when conducting oral history interviews. This begins the process of creating the interviewer-interviewee relationship. Issue 2: Being a bricoleuse/bricoleur.

Interviews 40

Interviews Ethics Education LinkedIn 40

Ethical Voices

JANUARY 30, 2023

My background is in radio and television journalism. I spent about the first 15 years of my career doing radio, television and also some print journalism over the years. Well, when you come from a journalism background, that’s kind of how you refer to it. That’s something we’ve heard all the time.

Ethics 92

Ethics Journalism Radio Television 92

Sword and the Script

JANUARY 23, 2018

On the other hand, the rise, as you aptly refer to it, has caused marketers to finally wake up and realize that relevance is king. To me, this is yet another example of what I referred to previously re: the need for marketers to have a label on everything. See these related interviews: Startup Marketing? Let me take that back.

Marketing 81

Marketing Content Marketing Sports B2C 81

ReimaginePR

SEPTEMBER 5, 2016

You’re not writing for a college professor or a medical journal– you’re writing a blog for an audience who probably doesn’t know as much as you do about your topic and they’re coming to you for answers. They don’t want to refer to a dictionary. Interviews. But they don’t want a lecture. They don’t want to think too hard.

Blogging 120

Blogging How To Infographics Writing 120

Ishmael's Corner

APRIL 21, 2015

Intel essentially takes on the role of journalist in interviewing Gordon Moore on his famous axiom. Rather than publish the interview, Intel opts to package the content in a tidy PDF downloaded from its newsroom. Some journalists like Don Clark at The Wall Street Journal tried to connect with Mr. Moore: “Mr.

Company 60

Company Media Storytelling Interviews 60

Solo PR Pro

MAY 10, 2022

Journalism has changed a lot over the last few years, but you don't have to feel left behind. The state of journalism in 2022. Being a successful PR pro requires having a pulse on the current state of journalism, trends that are on the rise and figuring out how you can adapt. One thing that hasn't changed?

Pitching 58

Pitching Media Journalism Data 58

Contently - Strategy

JULY 31, 2019

A data-driven strategy or program refers back to data gathered from different avenues on a brand’s target audience. Though a lot of media still relies heavily on anecdotal evidence like interviews, opinions, or criticism, marketing lives and breathes data. Data-driven. Hub and spoke. Journalistic.

Content Marketing 100

Content Marketing Marketing Media SEO 100

Mark My Words

JUNE 15, 2018

The cost of journalism and the will of many people to go into journalism is diminishing dependŠ whatever the rhetoric, the corporate rhetoric has been placed out. So many people draw their, their references from tin-foiled hat lunatics on YouTube. I don’t see standards improving; I see standards degrading.

Policies 60

Policies Industry Newspapers Interviews 60

Flack's Revenge

JANUARY 20, 2016

The moderator ( Mickey Graham of Work-Bench ) asked great questions, and the panelists answered – it was all very amiable and informative (I thought there might be more fireworks, given the competition in tech journalism). What about pitches that refer to one of your stories? Some common themes emerged. Warm intros help.

How To 120

How To Real Estate Pitching Enterprise 120

Cision

FEBRUARY 3, 2016

I studied journalism with a few PR courses sprinkled in between at St. After graduating, I lived abroad in Paris and Seoul and landed gigs to write for expat magazines, manage social media platforms, photograph events and interview professionals. How did you get your start in PR? John’s University in New York City.

Pinterest 120

Pinterest Mobile Pitching Social Media 120

OnePitch

SEPTEMBER 20, 2022

Click below to listen to the full conversation and read below for highlights from the interview: View Transcription. Then my second journalism job, I was almost too organized, like I would have folders for pitches on various topics, and I just spent like half of my life categorizing things. Her Beat at Protocol. [00:02:02]

Agriculture 98

Agriculture Pitching Interviews Technology 98

MaccaPR

MAY 23, 2018

What could the producers and editors of The Wall Street Journal , “The Dr. Oz Show,” BuzzFeed, Parents magazine and NBC’s “Today Show” teach you about successfully pitching a story to the most sought-after media outlets in America? Refer to editorial calendars. TV could require your subject to be ready for an interview the same day.

Pitching 82

Pitching Print Journalism Local 82

ISEBOX

NOVEMBER 30, 2015

They interview their clients and staff and will educate, entertain and inform with their content. Often referred to as the “Barcelona Principles” PR Pro’s are looking at social metrics, their intended outcome, and the effect their stories have on critical business measurable, in addition to the traditional advertising value equivalents (AVE).

Publicity 70

Publicity LinkedIn Measurement Small Business 70

Sword and the Script

JANUARY 18, 2020

While it’s 100 pages long and centers on cybersecurity, the first 30 pages or so make excellent reading for professionals in PR, marketing and journalism. It runs less than eight minutes long, and it spells out how Bernays approached his tobacco campaign and includes an interview with the man himself. of George Washington University.

Film 90

Film Employee Ethics Data 90

Buzzstream

SEPTEMBER 3, 2024

Building on that, Muck Rack’s 2024 State of Journalism report found that journalists mainly reject pitches because they are irrelevant. When we interviewed Will Hobson , he mentioned how journalists reuse their subject line as the headline of their pitch. But there’s a fine line between value and coming off as too advertorial.

Pitching 126

Pitching How To Digital PR Data 126

Bad Pitch Blog

APRIL 27, 2008

2) Alltop Journalism Alltop’s Journalism page aggregates nearly 100 sites focused on the Fourth Estate. We interviewed Andrew and are preparing another post exploring the service further. Ariana Huffington did not call us for a reference, but we don’t mind sharing brainpower. Until then, check out the Newsvetter blog.

Journalism 40

Journalism Pitching Travel Interviews 40

Bianchi Biz Blog

MAY 16, 2022

My first article on the project also holds a special place in my memory as it was the first big article I wrote after I started in B2B journalism in which I had come up with the idea and it wound up being the cover story for a print issue. How long have you been in journalism and how did you get started?

Meeting 74

Meeting Media Engineering Journalism 74

Presspage

FEBRUARY 10, 2020

Instead of including a full press release, consider writing just a paragraph or two about why this story is right for their publication or website, and then offering an interesting spokesperson for an interview or invite the journalist to your event. Isn’t this more time-consuming? But chances are it pays off.

Pitching 78

Pitching Advertising Advertising Product Launch 78

Mindful Marketing

OCTOBER 10, 2021

In her October 3rd interview on 60 Minutes, she didn’t pull punches in portraying what she believes is her former employers’ danger to society. Francis Haugen is a 37-year-old data scientist and Harvard MBA who has worked for a variety of top-tier social media firms for 15 years, including a two-year tenure at Facebook.

Facebook 80

Facebook Social Media Government Employee 80

Contently - Strategy

APRIL 24, 2019

I interviewed all the people who would be stakeholders in our work,” she told us. “I Having served as the executive editor at Money Magazine, Magnarelli’s journalism experience gave her an advantage. Redpoint venture capitalist Tomasz Tunguz referred to this as “ the compounding returns of content marketing.”.

Content Marketing 101

Content Marketing Infographics Insurance Insurance 101

PR Conversations

NOVEMBER 20, 2014

Both works touch on organised labour – although surprisingly this is not given much consideration in the latest book, where the authors make a passing reference to the role of IC not being “to make every office or factory work like a workers’ cooperative” and there is no listing for Union relations in the contents or index.

Employee 77

Employee How To International Internal 77