Critical Mention

JANUARY 3, 2019

How did you accomplish this incredible journey of what you have referred to as “shame to change”? Over time, I ended up being quoted in the Wall Street Journal, Huffington Post, and have been on CNBC as a subject matter expert, among other media engagements. Richard: It happened slowly and organically. SCHEDULE A DEMO.

Interviews 105

Interviews Ethics Government Internal 105

ImPRessions - Crenshaw Communications

JANUARY 24, 2018

The public is increasingly skeptical of our institutions, but despite the disruption of traditional media business, journalism still matters. In fact, a new study on public trust in media shows that while trust in media platforms where we seek news is down over last year, trust in journalism is actually on the rise.

Journalism 185

Journalism Advertising Advertising SEO 185

Shift Communications

SEPTEMBER 1, 2015

When you ask a client what their dream publication/piece of coverage is, nine times out of ten they will name a top tier business publication: Forbes, Fortune, The New York Times, Wall Street Journal, etc. That’s a really long time in the world of journalism, where reporters are sometimes cranking out two or three stories a day.

Interviews 60

Interviews How To Journalism Report 60

OnePitch

SEPTEMBER 14, 2022

For reference, the WSJ Pro Venture Capital covers venture capital and the global startup ecosystem and is “a premium membership product for elite practitioners, powered by The Wall Street Journal’s peerless reporting.” I have _ at the ready to chat and a few founders in the portfolio, _, ready to interview as well.

Pitching 68

Pitching How To Journalism Interviews 68

Solo PR Pro

MAY 10, 2022

Journalism has changed a lot over the last few years, but you don't have to feel left behind. The state of journalism in 2022. Being a successful PR pro requires having a pulse on the current state of journalism, trends that are on the rise and figuring out how you can adapt. One thing that hasn't changed?

Pitching 58

Pitching Media Journalism Data 58

Bianchi Biz Blog

JUNE 6, 2022

This year we’ve interviewed Daimler Truck’s director infrastructure and eConsulting, who was on-location at their Portland electric charging island , and taken our viewers on a tour of ACT Expo , one of the trucking industry’s most exciting shows that’s growing by leaps and bounds. I like putting weird references in my work.

Meeting 78

Meeting Media Interviews B2B 78

PRSay

MAY 14, 2018

Lead off with the professional reference, e.g.: I’ve noticed your posts connecting millennials’ job-hunting preferences and big-company recruiting tactics tend to get shared most frequently on social …. And then get right into your pitch that propels that connection forward. They say, “I want to know what he’s offering here.”.

Pitching 122

Pitching Media Relations Journalism Instagram 122

Ethical Voices

JANUARY 30, 2023

My background is in radio and television journalism. I spent about the first 15 years of my career doing radio, television and also some print journalism over the years. Well, when you come from a journalism background, that’s kind of how you refer to it. That’s something we’ve heard all the time.

Ethics 90

Ethics Journalism Radio Television 90

Cision

JULY 6, 2016

In this interview, Sheila discusses why brands need to clearly define their communication strategies, the importance of keeping your content fresh and why your audience is attracted to good writing and storytelling. How do you think your background in journalism will help you in this new role? Again, refer to your plan.

Storytelling 180

Storytelling Writing Journalism Creativity 180

ImPRessions - Crenshaw Communications

SEPTEMBER 20, 2016

Here, we’re referring to PR for products and services that are represented by subject-matter experts. Sometimes it’s tempting to say yes to an interview in order to see your name come up in searches, but it’s best to consider your core customers and potential ones before you agree to invest the time in a media interview.

Real Estate 120

Real Estate Interviews Journalism Local 120

Flack's Revenge

DECEMBER 5, 2017

Is this a sign of the future of PR (and journalism)? I definitely cautioned students in my university classes against using these types of sources as credible references in their papers/projects. Agreeing to an interview and then becoming a no-show. I definitely think that it is. Yet they’re really simply PR pieces.

Pitching 174

Pitching Journalism Video Advertising 174

Cision

SEPTEMBER 29, 2016

Selected for an exclusive interview with the Fortune 500 executive! Heck, most of my magazine taglines indicate I’m a “writer and editor based in Healdsburg, California,” and a simple cross-reference would tell you that town is about 90 miles north of San Francisco. The invitation seemed interesting at first. I’m based in the Bay Area.

Pitching 0

Pitching Journalism Writing Print 0

Cision

MARCH 22, 2016

In this interview, she discusses how she came to her success, what makes her choose to cover a story and how communication professionals can improve their pitching strategies. How did you get your start in journalism? Where do you find expert sources to reference in your stories?

Newspapers 120

Newspapers Pitching Interviews Writing 120

Mark My Words

JUNE 15, 2018

The cost of journalism and the will of many people to go into journalism is diminishing dependŠ whatever the rhetoric, the corporate rhetoric has been placed out. So many people draw their, their references from tin-foiled hat lunatics on YouTube. I don’t see standards improving; I see standards degrading.

Policies 60

Policies Industry Newspapers Interviews 60

Buzzstream

SEPTEMBER 3, 2024

Building on that, Muck Rack’s 2024 State of Journalism report found that journalists mainly reject pitches because they are irrelevant. When we interviewed Will Hobson , he mentioned how journalists reuse their subject line as the headline of their pitch. But there’s a fine line between value and coming off as too advertorial.

Pitching 126

Pitching How To Digital PR Data 126

Bianchi Biz Blog

MAY 16, 2022

My first article on the project also holds a special place in my memory as it was the first big article I wrote after I started in B2B journalism in which I had come up with the idea and it wound up being the cover story for a print issue. How long have you been in journalism and how did you get started?

Meeting 73

Meeting Media Engineering Journalism 73

Ishmael's Corner

APRIL 21, 2015

Intel essentially takes on the role of journalist in interviewing Gordon Moore on his famous axiom. Rather than publish the interview, Intel opts to package the content in a tidy PDF downloaded from its newsroom. Some journalists like Don Clark at The Wall Street Journal tried to connect with Mr. Moore: “Mr.

Company 60

Company Media Storytelling Interviews 60

Journalistics

MARCH 26, 2015

Shortly after Twitter launched in March of 2006, The American Journalism Review (AJR) published an article that referred to Twitter as “…the latest in an ever-lengthening list of overhyped technologies and cultural techno-fads stretching back to CB radio.” Believe it or not, Twitter has been around for nine years now.

Twitter 75

Twitter Report Journalism Video 75

OnePitch

SEPTEMBER 20, 2022

Click below to listen to the full conversation and read below for highlights from the interview: View Transcription. Then my second journalism job, I was almost too organized, like I would have folders for pitches on various topics, and I just spent like half of my life categorizing things. Her Beat at Protocol. [00:02:02]

Agriculture 76

Agriculture Pitching Interviews Technology 76

MaccaPR

APRIL 18, 2017

For your reference, here’s a. Wall Street Journal , with clickable links to bios and recent articles published by. New York-based web community offers portfolios for freelancer journalists, along with in-depth interviews such as this. Wall Street Journal technology titan? sample Muck Rack profile page on the.

How To 121

How To YouTube Pitching LinkedIn 121

Sword and the Script

JANUARY 23, 2018

On the other hand, the rise, as you aptly refer to it, has caused marketers to finally wake up and realize that relevance is king. To me, this is yet another example of what I referred to previously re: the need for marketers to have a label on everything. See these related interviews: Startup Marketing? Let me take that back.

Marketing 68

Marketing Content Marketing Sports B2C 68

Bad Pitch Blog

NOVEMBER 29, 2009

Did you tell your clients not to be prepared for interviews? At least that’s what I witnessed as I interviewed candidates for clients recently — that the pool of job seekers was replete with stuttering, ill-prepared, nervous-seeming and pretty wimpy responses with no obvious discerning interest in the company. Here is how….

Interviews 43

Interviews Crisis Management Facebook Media Training 43

Maxim Behar

APRIL 11, 2024

Host: I recently interviewed the entrepreneur Hristo Popov, and we discussed this exact topic – the environment. I'm referring to the Islamic religion. This market mentality is lacking among young people in Bulgaria, whether we refer to Gen Z or the previous generation. In journalism, there is a golden rule.

Television 59

Television System Interviews Travel 59

Presspage

FEBRUARY 10, 2020

Instead of including a full press release, consider writing just a paragraph or two about why this story is right for their publication or website, and then offering an interesting spokesperson for an interview or invite the journalist to your event. Isn’t this more time-consuming? But chances are it pays off.

Pitching 78

Pitching Advertising Advertising Product Launch 78

Landis PR

JANUARY 18, 2023

ChatGPT’s blog lacks specifics, anecdotes, cultural references, stylistic oomph. Yet it’s an interview dodge worthy of a real-life PR pro. Landis: What is ChatGPT’s effect on journalism? Robin Carr : When it comes to journalism, ChatGPT could potentially be dangerous, especially in this era of “fake news.” Real person?

Education 52

Education Training Technology Journalism 52

PR in High Definition

SEPTEMBER 24, 2019

These are three traditional job titles in the journalism world which have been around for over a century. And they’re not always available – some might work reduced hours, only cover stories their editor delegates to them, not make their contact details publicly available, or have certain rules you must abide by, such as not doing interviews.

Media 54

Media Newspapers Journalism Video 54

Sword and the Script

DECEMBER 10, 2019

Note: see my interview with Tom here – Marketing has Gotten Better as a Profession; Off Script No. Note: see my interview with Sophie here – The Interim CMO as Change Agent; Off Script #19: Sophie Shiatis. Note: see my interview with Ted here – Over-reliance on Marketing Automation Depreciates Leads; Off Script No.

Marketing 99

Marketing Content Marketing Advertising Advertising 99

Sword and the Script

JANUARY 18, 2020

While it’s 100 pages long and centers on cybersecurity, the first 30 pages or so make excellent reading for professionals in PR, marketing and journalism. It runs less than eight minutes long, and it spells out how Bernays approached his tobacco campaign and includes an interview with the man himself. of George Washington University.

Film 85

Film Ethics Employee Data 85

MaccaPR

MAY 23, 2018

What could the producers and editors of The Wall Street Journal , “The Dr. Oz Show,” BuzzFeed, Parents magazine and NBC’s “Today Show” teach you about successfully pitching a story to the most sought-after media outlets in America? Refer to editorial calendars. TV could require your subject to be ready for an interview the same day.

Pitching 82

Pitching Print Journalism Local 82

ISEBOX

NOVEMBER 30, 2015

They interview their clients and staff and will educate, entertain and inform with their content. Often referred to as the “Barcelona Principles” PR Pro’s are looking at social metrics, their intended outcome, and the effect their stories have on critical business measurable, in addition to the traditional advertising value equivalents (AVE).

Publicity 70

Publicity Measurement LinkedIn Small Business 70

Mindful Marketing

OCTOBER 10, 2021

In her October 3rd interview on 60 Minutes, she didn’t pull punches in portraying what she believes is her former employers’ danger to society. Francis Haugen is a 37-year-old data scientist and Harvard MBA who has worked for a variety of top-tier social media firms for 15 years, including a two-year tenure at Facebook.

Facebook 79

Facebook Social Media Government Employee 79

Maxim Behar

JULY 4, 2024

And if you write in journalism one way, then on the newspaper's website or social media, you have to write in a completely different way – much more synthesized, dynamic, impactful. All these four "Ws" we know from journalism school must be in the first sentence – who, when, where, what, and how. In other words, it is nonsense.

Newspapers 59

Newspapers Social Media System Writing 59

Sword and the Script

OCTOBER 21, 2014

My frame of reference is in knowing what is possible, as compared to what is demonstrated. The word “blog” is an unfortunate phrase that people in suits equate to a journal their 13-year-old pens from a tablet in the basement when they are grounded. With apologies to Dr. Barnes again, I just don’t see that in the data.

Social Media 117

Social Media Study Blogging Company 117

Bianchi Biz Blog

MARCH 7, 2022

I think this article is one we’ll reference back to for quite some time. How long have you been in journalism and how did you get started? It covers many big issues in a digestible way. What elements or characteristics do you look for in a story? In 2021, at the Women in Trucking annual conference as managing editor of HDT.

Meeting 80

Meeting Automotive Media Transportation 80

Ethical Voices

JUNE 6, 2022

I asked them to share insights from a recent journal article they authored titled The Role of Ethical Leadership in Building Influence: Perspectives from Female Public Relations Professionals. . Listen to the full interview, with bonus content, here : . . Would you please tell us more about this latest ethics study?

Ethics 52

Ethics Leadership Training Study 52

Flack's Revenge

JANUARY 20, 2016

The moderator ( Mickey Graham of Work-Bench ) asked great questions, and the panelists answered – it was all very amiable and informative (I thought there might be more fireworks, given the competition in tech journalism). What about pitches that refer to one of your stories? Some common themes emerged. Warm intros help.

How To 120

How To Real Estate Pitching Enterprise 120

Cision

FEBRUARY 3, 2016

I studied journalism with a few PR courses sprinkled in between at St. After graduating, I lived abroad in Paris and Seoul and landed gigs to write for expat magazines, manage social media platforms, photograph events and interview professionals. How did you get your start in PR? John’s University in New York City.

Pinterest 120

Pinterest Mobile Pitching Social Media 120