Remove Interviews Remove Journalism Remove System
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5 classic creative B2B marketing examples

Sword and the Script

Talk to customers and practice what you preach Start a podcast – and then interview people you wish would be your customers. It’s a podcast that interviews B2B marketing leaders about marketing. Rebranding: influence the influencers Big companies have fancy telephone systems built on a combination of hardware and software.

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Journalism statistics: 7 media relations takeaways from the 2023 State of the Media Report by Cision

Sword and the Script

A survey of 3,000+ finds 75% of journalists say the top action any PR person can take is to understand a reporter’s target audience and what they find relevant; journalism statistics show reporters worry about accuracy, credibility and keeping pace amid more work and fewer resources Most PR professionals say media relations is getting harder.

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Corporate Reputation And The Whistleblower Culture

ImPRessions - Crenshaw Communications

Tom Mueller, who interviewed over 200 corporate whistleblowers for his book Crisis of Conscience: Whistleblowing in an Age of Fraud , proclaims this “the age of the whistleblower.”. It means that systems are failing. It’s an “indictment of an entire system of accountability.” It’s a red flag.

Corporate 272
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Next Steps in Social Media Marketing

Flack's Revenge

It would be great to hear from others too, via comments, or DM me on Twitter if you’d like to do a full interview. Trust in social media and journalism are at an all-time low. interestingly, this Digiday articles says Facebook advertisers are staying the course ). Thanks for reading.

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Why PR Should Treat Facebook Like a Media Property

Ishmael's Corner

Several years ago we interviewed 65 sales people at major computer retailers (Best Buy, Fry’s, etc.) This doesn’t mean gaming the system which only delivers short-term benefits. It means working within the system. They could answer with as many sources as they liked.

Facebook 148
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The top 10 most-read blog posts on Sword and the Script in 2023

Sword and the Script

An “Interview” with ChatGPT: What is Public Relations? Here are the top 10 most-read posts from the last 12 months. 3 benchmarks for your B2B marketing budget as a percentage of revenue Several credible studies conducted in 2023 put the average benchmark for B2B marketing budgets at about 10% of revenue. How has PR Changed?

Blogging 144
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Behind the Headlines with Crosby Noricks

Cision

In my interviews with PR professionals in New York and Los Angeles I found the opposite to be true, and was inspired by how thoughtful and strategic many of the people I interviewed were about their jobs. I wanted a means to continue the relationships I had built while learning more about the profession by interviewing practitioners.

Fashion 227