Remove Interviews Remove Journalism Remove System
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5 classic creative B2B marketing examples

Sword and the Script

Talk to customers and practice what you preach Start a podcast – and then interview people you wish would be your customers. It’s a podcast that interviews B2B marketing leaders about marketing. Rebranding: influence the influencers Big companies have fancy telephone systems built on a combination of hardware and software.

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Journalism statistics: 7 media relations takeaways from the 2023 State of the Media Report by Cision

Sword and the Script

A survey of 3,000+ finds 75% of journalists say the top action any PR person can take is to understand a reporter’s target audience and what they find relevant; journalism statistics show reporters worry about accuracy, credibility and keeping pace amid more work and fewer resources Most PR professionals say media relations is getting harder.

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Creating Effective Digital PR Campaigns For Health Tech

5W PR

The first paragraph should contain the most newsworthy information, following the inverted pyramid style of journalism. Measuring Digital PR Success Implementing robust measurement systems helps track the effectiveness of digital PR campaigns. Include subheadings to break up text and make the content more scannable.

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Corporate Reputation And The Whistleblower Culture

ImPRessions - Crenshaw Communications

Tom Mueller, who interviewed over 200 corporate whistleblowers for his book Crisis of Conscience: Whistleblowing in an Age of Fraud , proclaims this “the age of the whistleblower.”. It means that systems are failing. It’s an “indictment of an entire system of accountability.” It’s a red flag.

Corporate 272
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Next Steps in Social Media Marketing

Flack's Revenge

It would be great to hear from others too, via comments, or DM me on Twitter if you’d like to do a full interview. Trust in social media and journalism are at an all-time low. interestingly, this Digiday articles says Facebook advertisers are staying the course ). Thanks for reading.

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Why PR Should Treat Facebook Like a Media Property

Ishmael's Corner

Several years ago we interviewed 65 sales people at major computer retailers (Best Buy, Fry’s, etc.) This doesn’t mean gaming the system which only delivers short-term benefits. It means working within the system. They could answer with as many sources as they liked.

Facebook 148
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The top 10 most-read blog posts on Sword and the Script in 2023

Sword and the Script

An “Interview” with ChatGPT: What is Public Relations? Here are the top 10 most-read posts from the last 12 months. 3 benchmarks for your B2B marketing budget as a percentage of revenue Several credible studies conducted in 2023 put the average benchmark for B2B marketing budgets at about 10% of revenue. How has PR Changed?

Blogging 144