5W PR

OCTOBER 14, 2024

In the fiercely competitive B2B technology landscape, distinguishing a company from the crowd is crucial for success. Generating media coverage in industry publications, trade journals, and general news outlets allows companies to reach a broader audience and position themselves as thought leaders.

B2B 78

B2B Company Publicity Media Training 78

Sword and the Script

APRIL 16, 2024

Those companies that are in the early stages of a startup building a product stand to gain “the greatest” valuation benefit from marketing About half (45%) of all B2B technology startups make no effort to market their products. That’s according to a new paper published in a peer-reviewed journal by two academics Gary L.

B2B 181

B2B Study Marketing Education 181

ImPRessions - Crenshaw Communications

NOVEMBER 8, 2023

Of all the opinion journalism about former FTX CEO Sam Bankman Fried’s quickie conviction, Ginia Bellafante’s article struck me. Instead, a significant portion of its resources was dedicated to a public-relations manager who arranged interviews and managed Bankman Fried’s public appearances.

Government 227

Government Corporate Resources Ethics 227

ImPRessions - Crenshaw Communications

MAY 13, 2021

Crenshaw Communications, a New York-based public relations agency specializing in B2B technology PR, is seeking an Assistant Account Executive (AAE) to join our dynamic B2B technology team. Attend and facilitate media interviews; network with reporters and editors. research, duties and projects as required.

B2B 203

B2B Policies Case Study Enterprise 203

PRSay

MAY 25, 2022

Regaining public trust in the news media is a “challenge for journalism and ultimately for society,” said Marie Hardin , dean of the Donald P. During the event, its host John Elsasser, editor-in-chief of Strategies & Tactics , extended his interview with Hardin that was published in the May issue.

Publicity 148

Publicity Journalism Media Education 148

Bianchi Biz Blog

AUGUST 8, 2022

I’m the Technology Editor at IndustryWeek magazine. I write for the C-suite and technology leaders in the manufacturing industry about technologies and their practical benefits. I think it’s essential to make clear that technology initiatives are not the exclusive purview of huge companies with matching budgets.

Technology 93

Technology Meeting Media Analytics 93

ImPRessions - Crenshaw Communications

FEBRUARY 21, 2020

Tom Mueller, who interviewed over 200 corporate whistleblowers for his book Crisis of Conscience: Whistleblowing in an Age of Fraud , proclaims this “the age of the whistleblower.”. ” In many companies, especially high-growth technology businesses, there have been different standards of behavior for certain employees.

Corporate 272

Corporate Reputation Employee Policies 272

Prowly

MARCH 12, 2025

Simple reason: your audiences are reading magazines and journals and they aren't going anywhere. You get a base of magazines and journals from which you can automatically collect mentions. Reputation management Let's say a CEO of your company gives a controversial interview. Why is print monitoring important (still)?

Print 104

Print Strategy How To Newspapers 104

ImPRessions - Crenshaw Communications

MAY 22, 2018

Those hours, of course, include studying trade journals, reviews, and analyst reports. Wired describes itself as covering the intersection of technology, science, art, and culture. Real estate company buyers are more likely to be paging through these journals than Wired. You get the best of both worlds.

Pitching 168

Pitching Real Estate B2B Journalism 168

Flack's Revenge

MAY 14, 2019

PR pro and blogger Frank Strong recently wrote about challenges confronting journalism and the PR profession. The client can help with a quick and incisive response that the agency can shop around, based on the client’s savvy and front row view of the technology and industry. Ultimately, great stories drive PR and journalism.

Survey 195

Survey Journalism Agency Report 195

Flack's Revenge

DECEMBER 20, 2018

It is the latest in my series of interviews with industry experts (see this post , which sets the stage). Today I share Deborah Weinstein’s answers to questions about the challenges confronting social media marketing and digital communications. My good friend Judy Gombita introduced us, and I am glad that she did.

Marketing 244

Marketing Facebook Social Media Community 244

Bianchi Biz Blog

FEBRUARY 6, 2023

Jerry Hirsch is the technology and innovation editor at Automotive News. Everything about advanced transportation technology for light vehicles, commercial vehicles and heavy-duty Class 4-8 trucks, VTOL aircraft, drones, and micromobility such as scooters and e-bikes. How long have you been in journalism and how did you get started?

Automotive 74

Automotive Technology Meeting Transportation 74

Cision

DECEMBER 27, 2016

This year, I got to join the staff writing the Behind the Headlines segment and began brushing shoulders (or exchanging emails) with some of the biggest influencers, movers and shakers of the journalism and PR industries. Below are some of the biggest themes and my favorite quotations from this year!

Pitching 211

Pitching Crisis Consumer Storytelling 211

ImPRessions - Crenshaw Communications

DECEMBER 4, 2018

Take my agency; we focus on tech PR, with a particular focus in B2B technology. With that in mind, here are five questions that anyone interested in tech PR — especially B2B tech PR — should be able to address in a job interview. Good questions for a tech PR interview. In technology PR work, there is no shortage of land mines.

B2B 159

B2B Apparel Product Launch Agency 159

Cision

JUNE 30, 2016

No matter how many new platforms and technologies emerge, the core PR foundation stays the same. In this interview, Sandy discusses how technology has transformed communication, the importance of developing a comprehensive communication program and why you should be persistent for stories you believe in.

Technology 149

Technology Nonprofit Journalism Creativity 149

ImPRessions - Crenshaw Communications

MAY 18, 2017

Creating better relations between PR and journalism begins with PRs getting acquainted with the work of journalists in industries relevant to their clients. In stories where journalists are interviewed about PR pet peeves, persistent follow-up is always highly ranked. ” Simple, yet undeniable, and harder than it sounds.

Media 212

Media Pitching Report Interviews 212

Sword and the Script

JANUARY 2, 2024

An “Interview” with ChatGPT: What is Public Relations? A Fairly Comprehensive List of PR and Comms Technology Vendors for 2023 [PR Tech Sum No. 40] If you are striving to build your short list of PR and communications technology vendors, this long but neatly organized list of companies and resources might prove helpful.

Blogging 143

Blogging Software B2B Survey 143

Cision

NOVEMBER 17, 2016

Dan Golden, senior editor at ProPublica, explains how he developed a passion and curiosity for investigative journalism. What drew you to the field of journalism? Specifically, investigative journalism? They all shaped my approach to journalism. The technology is changing, as are the ways that readers receive information.

Journalism 120

Journalism Film Fashion Report 120

Bianchi Biz Blog

MARCH 22, 2021

I am the finance and technology reporter at Crain’s Detroit Business , covering the startup sector in Ann Arbor and Detroit, as well as the region’s banks and lenders, such as Rocket Mortgage and UWM. That’s also true in the startup technology reporting I do. How long have you been in journalism and how did you get started?

Technology 76

Technology Report Meeting Financial 76

Deirdre Breakenridge

NOVEMBER 23, 2016

I’m able to catch up on what’s new in technology by walking through the exhibit hall. Book Reviews / Journal Research. Reading about their findings in peer-reviewed journals and offering your thoughts helps to continue the conversation. I look forward to the PRSA International Conference every year for so many reasons.

Skype 150

Skype Industry Storytelling Interviews 150

Deirdre Breakenridge

JULY 22, 2019

I’ve been speaking with Millennials for the last six months, conducting one-on-one interviews as a part of my FEEL First before you communicate , Millennial passion project. Use a writing style that’s personal or journal-style writing. But, what does this take? FEEL First Workshop in New York City.

Social Media 177

Social Media Media Interviews Instagram 177

ImPRessions - Crenshaw Communications

APRIL 23, 2019

Key business outlets like The Wall Street Journal, Bloomberg and Forbes generally wont touch anything under $20 million. Per my colleague Richard Etchison, “an exclusive typically means offering a key tidbit, news item, or interview to a single journalist with the understanding that he or she will be first. Exclusive or embargo?

How To 149

How To B2B Pitching Storytelling 149

Cision

JUNE 21, 2016

Jessica Van Eyck, a recruiter for Vaco Memphis – which offers consulting, contract and direct hire solutions in the areas of accounting, finance, technology, health care, operations and administration – confirms that it’s imperative that candidates have an online portfolio, especially those in the creative industry. Get published.

Brand 189

Brand Branding Real Estate Tourism 189

Bianchi Biz Blog

OCTOBER 9, 2023

I also manage TT’s quarterly iTECH magazine, which specializes in information technology in the trucking industry, and produce special reports on a variety of topics such as electric-powered trucks. How long have you been in journalism and how did you get started?

Transportation 100

Transportation Meeting Newspapers Media 100

Flack's Revenge

JANUARY 28, 2015

It should especially be of interest to people in creative and info-driven fields like marketing, journalism and PR. ” Over fifteen minutes, she interviews researchers in fields of mind wandering and boredom (who knew there were such specialties?!!). PR Public Relations Social Media Technology'

Creativity 120

Creativity Journalism System Technology 120

Bianchi Biz Blog

FEBRUARY 8, 2021

I am currently the technology editor at IndustryWeek where I focus on helping readers make sense of new and evolving technologies. Perhaps one of my recent favorites was the result of an interview with John Deere. Whenever I can tie the technology to an actual use case, the result is a winning story. Is it even practical?

Technology 56

Technology Meeting Automotive Media 56

Bianchi Biz Blog

JUNE 7, 2021

I report on the latest vehicles and technology and the intersection between the two. . the story of how KITT went from napkin drawing to TV show was fun and the 3D printer in your garage article let me explore how technology is making vehicle repairs and prototyping something that average person can now explore without breaking the bank.

Automotive 97

Automotive Meeting Media Journalism 97

ImPRessions - Crenshaw Communications

JANUARY 18, 2018

Buzzwords seem endemic to all industries, but technology may be the worst offender. Instead, package what can be announced in a way that is positive and relevant and offer any other “pluses” like exclusive interviews with the CEO or sneak previews of a product. Lose the jargon. . But first be sure you can deliver.

Pitching 136

Pitching Writing Journalism Examples 136

Cision

APRIL 26, 2016

New tools and technology are always accessible, but if you don’t have a plan for how you will use them, you won’t benefit from them. The tools and technology will come after. If I was stuck on a desert island, I’d…be forced to “unplug” from technology and actually relax. I’ve never looked back. Images via Pixabay: 1 , 2.

Telecommunications 120

Telecommunications Public Affairs Newspapers Transportation 120

Buzzstream

NOVEMBER 21, 2024

Next is a weekly interview with a PR expert interview, where experts share their tips and campaigns. If you’re keen to learn more, check out our podcast interviews with James Brockbank of Digitaloft, Ross Hudgens of Siege Media, and Nicole DeLeon at North Star Inbound—to name a few. Why Subscribe? Why Subscribe?

Digital PR 62

Digital PR SEO Web Resources 62

Cision

MARCH 31, 2016

In this interview, Neil discusses his background as a journalist, what it’s like working in the technology industry and the changing role of the media. What was behind your decision to switch from journalism to PR? How will your background in journalism help you in this new position? Want to improve your media relations?

Newspapers 120

Newspapers Reddit Journalism Technology 120

Deirdre Breakenridge

SEPTEMBER 26, 2016

Their study, “ Roles in Social Media: How the Practice of Public Relations is Evolving ” was published by PR Journal in Summer / Fall 2016. My previous interviews with new professionals had suggested new practitioners were enacting more managerial type roles on social media, but I didn’t know if those findings were generalizable.

Publicity 150

Publicity Policies Social Media Study 150

Maxim Behar

DECEMBER 1, 2024

My career path took me through journalism, where I worked as a correspondent, editor, and editor-in-chief for many years, gaining invaluable experience at various newspapers and even creating one ("Standard" newspaper). But at a certain point, I felt it was time to leave journalism behind. It’s there that I set my benchmarks.

Journalism 59

Journalism Newspapers Travel Film 59

PRSay

SEPTEMBER 16, 2021

Each week, PRsay will interview one of the nominees for the 2022 PRSA Board of Directors. Alma mater: Seattle Pacific University, English Literature & Journalism. I’m an energetic senior PR leader with Fortune 100 and technology startup experience. Name: Karen “KC” Crabtree, APR. Location: Seattle.

Meeting 111

Meeting Journalism Interviews Groups 111

ImPRessions - Crenshaw Communications

APRIL 29, 2022

According to the 2021 State of Journalism study , 61% of journalists agree that the way most companies share information with the media is outdated. And if your pitch leads to an interview, coverage, or simply use of background material, note that in the spreadsheet. It’s likely that outdated lists are at least a contributing factor.

Agency 170

Agency Media Software Pitching 170

Cision

JULY 19, 2016

Technologies and platforms come and go, but one thing remains constant: the relationships you make. In this interview, Lynda discusses how technology has transformed PR, why the press release is not dead and the strategies brands should adopt to improve their campaigns. But technology does facilitate communication and branding.

Real Estate 120

Real Estate Agriculture Local Technology 120

Sword and the Script

AUGUST 13, 2019

In the course of putting together the monthly PR technology summary ( PR Tech Sum ), I’ve realized that no news site has compiled a complete list of all the acquisitions around Cision. 3) September 15, 2014: Visible Technologies. Newly combined Vocus-Cision acquires Visible Technologies , a provider of social media analytics.

Technology 14

Technology Company Software Marketing 14