ImPRessions - Crenshaw Communications

JUNE 10, 2020

For a newcomer who wants to be more fluent in the language of agencies and PR professionals, reading up on the PR world will help in interviews and networking approachs. And it goes without saying that you should read major news publications like the Wall Street Journal, Forbes, Inc., Network network, network.

Agency 284

Agency Interviews Journalism Instagram 284

Cision

JULY 30, 2015

There’s something about the last-minute interview request that has even the most seasoned spokespeople feeling a pinch of dread. Here’s what you need to do to deliver your best interview yet, even if you have only 10 minutes to spare: Set up a Time. If a reporter calls on deadline, never jump right into the interview.

Interviews 120

Interviews How To Media Infographics 120

Sword and the Script

AUGUST 13, 2024

Creativity is the one area of marketing that’s immune to budget cuts; the most creative B2B marketing ideas aren’t just “a video” but platforms of messaging and positioning B2B marketing isn’t known for creativity. Important, the five creative B2B marketing ideas below aren’t just a single video or ad as is often the case. Let’s talk.

Creativity 103

Creativity B2B Examples Marketing 103

Sword and the Script

DECEMBER 3, 2024

What I hadn’t considered is that something similar is happening to software code, according to this podcast interview between Figma co-founder and CEO Dylan Field and The Wall Street Journal. AI hallucinations still get headlines. Just like AI can be trained to write copy, AI can be trained to write code. They also offer a free trial.

Software 176

Software Measurement B2B Training 176

PRSay

APRIL 2, 2020

But it’s the new reality as the journalism industry is sending reporters, producers, anchors and editors home to report on the COVID-19 pandemic in real-time. Now, more than ever, journalists are relying on every type of video chat technology to get interviews, including Skype, FaceTime, Google Meet, Zoom and more.

Skype 206

Skype How To Crisis Pitching 206

Cision

OCTOBER 4, 2017

Furthermore, a 2016 interview with the Associated Press revealed most major news outlets will not run a text-only story. Multimedia is a crucial component to impactful modern-day journalism. Our research shows that embedding a photo or a video in your press release can increase views by 2.8x. Journalists rely on visual assets.

How To 282

How To Storytelling B2C Measurement 282

Cision

JULY 25, 2017

When you sign up as a “source” on these media opportunity sites, you receive daily emails with a list of queries from journalists and bloggers searching for experts to interview or include in their stories. Bell holds a degree in journalism from the University of Missouri School of Journalism.

Strategy 257

Strategy How To SEO Engineering 257

PRSay

AUGUST 28, 2024

Benitez, who covers transportation for ABC News and co-anchors “Good Morning America” on weekends, studied sociology before becoming a reporter — which he believes makes him a better interviewer today. “I I saw, right away, that I could bring that background to my work in journalism.”

Video 103

Video Transportation Interviews Journalism 103

Cision

JANUARY 17, 2018

Instead of “pivoting” like a startup towards new forms of advertising, or new storytelling formats like video, they should be pivoting back to the one thing that really matters — their readers. Like, if this thing is going to change the world, how might it change a really simple business—like journalism? to its audience.”.

Pitching 215

Pitching Journalism Construction Writing 215

ImPRessions - Crenshaw Communications

JULY 22, 2019

The good news is that the public seems to value the role of journalism, and people are moving to media channels they trust. A glowing review (or unfortunate video interview) can blow up on social platforms in the time it takes to say, “call the PR firm.” What is more valuable than a brand (or personal) reputation?

Mobile 244

Mobile SEO Web Journalism 244

PR for Anyone

NOVEMBER 3, 2021

Make sure to Like and Subscribe to our You Tube Channel and ring the bell so you’re notified of new videos by clicking HERE. I interviewed journalists from The Washington Post, The Washington Business Journal , and Inside Nova (a Northern Virginia local publication) about what types of local real estate pitches they like to receive.

Real Estate 223

Real Estate Local Pitching Media 223

Deirdre Breakenridge

JULY 22, 2019

In August of 2018, 99 Firms reported that Instagram supports approximately 100 million images and videos each day. According to MerchDope , in June of 2019, there were approximately 300 hours of video uploaded to YouTube every minute. Share videos with subtitles, which can be powerful and long posts have meaning too.

Social Media 177

Social Media Media Interviews Instagram 177

ImPRessions - Crenshaw Communications

JANUARY 24, 2018

The public is increasingly skeptical of our institutions, but despite the disruption of traditional media business, journalism still matters. In fact, a new study on public trust in media shows that while trust in media platforms where we seek news is down over last year, trust in journalism is actually on the rise.

Journalism 185

Journalism Advertising Advertising SEO 185

Flack's Revenge

DECEMBER 5, 2017

Is this a sign of the future of PR (and journalism)? Agreeing to an interview and then becoming a no-show. There’s definitely more need for visual skills – photography, video and perhaps an emerging need to also understand AR, VR, 360 video, etc. I definitely think that it is.

Pitching 174

Pitching Journalism Video Advertising 174

Flack's Revenge

DECEMBER 20, 2018

It is the latest in my series of interviews with industry experts (see this post , which sets the stage). Today I share Deborah Weinstein’s answers to questions about the challenges confronting social media marketing and digital communications. My good friend Judy Gombita introduced us, and I am glad that she did.

Marketing 244

Marketing Facebook Social Media Community 244

PRSay

MAY 8, 2020

Attitudes shift about virtual interviews. There was once a time when a journalist would scoff at the idea of an interview over Skype or Google Hangouts. Now, these are tools that they need to use to do their jobs. For your PR team, this should be seen as a positive. Nimble coverage is crucial. Photo credit: fgc.

Skype 199

Skype Media Interviews Advertising 199

Critical Mention

JANUARY 3, 2019

Over time, I ended up being quoted in the Wall Street Journal, Huffington Post, and have been on CNBC as a subject matter expert, among other media engagements. Richard: One of the great pillars of my journey so far is an anti-bribery video which I co-produced by Mastercard. Q: What are your company’s marketing initiatives for 2019?

Interviews 105

Interviews Ethics Government International 105

Bianchi Biz Blog

APRIL 15, 2024

I’m a Managing Editor/ Producer at Fleet Equipment , and it’s my job to create articles for our site from visiting companies, press releases, events and interviews, as well as hosting some of our video series, and sending our daily newsletters. How long have you been in journalism and how did you get started?

Meeting 103

Meeting Media Journalism Interviews 103

Deirdre Breakenridge

NOVEMBER 23, 2016

Book Reviews / Journal Research. I use my blog, PR Expanded , for video book reviews. Reading about their findings in peer-reviewed journals and offering your thoughts helps to continue the conversation. Regardless of which path you take, being involved on any level is a great way to show thanks.

Skype 150

Skype Industry Storytelling Interviews 150

Cision

JUNE 21, 2016

Consider a brief introductory video of yourself to post on LinkedIn and to send to potential employers along with your resume. Being able to communicate your skills and goals right off the bat is one of the most effective ways to set the tone in an interview,” she said. In another context, make sure you stand out in the crowd.

Brand 189

Brand Branding Real Estate Tourism 189

Melissa Agnes

SEPTEMBER 25, 2018

I’d love to speak with you to hear your thoughts around how I can merge my journalism career into a future in crisis communication work.” Link to the video I mention in this podcast about the impact of shows like Scandal on the crisis management industry and profession. Food for thought on whether you need another degree.

Crisis Communications 135

Crisis Communications Crisis Crisis Management Communications 135

PR for Anyone

JULY 28, 2022

Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. I just interviewed someone on my PR Champions show and he summed it up so visually. Wall Street Journal – Reduce Stress at Work. That’s a question I get asked quite often.

Pitching 130

Pitching Media YouTube Interviews 130

Cision

AUGUST 16, 2016

In this interview, Erik discusses moving from one media world to the next. He reveals how his background in journalism has shaped his view of the industry, his growing appreciation for PR professionals and gives insight into how journalists in the TV industry truly want to be pitched. What has been most helpful?

Television 120

Television Pitching Journalism Interviews 120

Bianchi Biz Blog

AUGUST 7, 2023

I’m the Chief Editor of Commercial Carrier Journal (CCJ). We currently have a wide mix of digital verticals, including a daily newsletter, various supplemental weekly newsletters and several video-based series. How long have you been in journalism and how did you get started? My route to journalism was unconventional.

Journalism 78

Journalism Meeting Newspapers Media 78

Deirdre Breakenridge

NOVEMBER 8, 2015

During the campaign our team convinced small bloggers to continue posting articles about the film, social media posts to be shared and engaged with, online radio shows to interview the producers, and backers to tout how proud they were to support the film! Meme’s used quotes snagged from the interview transcripts and key marketing messaging.

Film 150

Film Social Media Video Writing 150

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

The Boing Boing blog is an eclectic compilation of mostly weird and under-the-radar entertainment, political, sports and science stories usually illustrated with video. A great example is this post on “engagement journalism.” Boing Boing.

Blogging 170

Blogging Writing Creativity Storytelling 170

Presspage

SEPTEMBER 5, 2017

Finding traditional news media harder and harder to reach in the modern age, OhioHealth saw an opportunity to showcase their internal communications stories alongside their media relations efforts to truly create a one stop shop brand journalism website. ” The mission truly was to start brand journalism at OhioHealth.

Healthcare 137

Healthcare Journalism Local System 137

Stern + Associates

JANUARY 29, 2024

For the big business publications like the Financial Times or Wall Street Journal, industry- and topic-specific newsletters and sections (whether industry-focused or topical) have become more important, catering to those readers – typically business leaders or other professionals – with particular interests.

Strategy 131

Strategy Publicity Media Video 131

ImPRessions - Crenshaw Communications

MARCH 1, 2017

But before you plunge into the land of lenses and geo-filters (fun ways to augment your Snapchat picture or video) consider some ground rules. Snapchat can build two-way conversations and quick interviews with experts and influencers. There are tasteful product mentions incorporated, but the videos do more to instruct than sell.

Video 120

Video B2B B2C Survey 120

Wadds Inc.

FEBRUARY 22, 2024

The study is based on a review of existing industry studies, interviews with industry experts, and a survey of more than 1,000 young people. Publishers are evolving news formats for social media, using more video, younger presenters, and optimised content styles. The work was funded and published by the CIPR Research Fund.

Study 111

Study Social Media Journalism Survey 111

Cision

APRIL 12, 2016

In this interview, Adriana discusses the nuances of promoting media brands, the evolving role of social media in media relations and how to adapt your public relations strategy to the changing media landscape. I’ve always been an avid consumer of journalism and loved writing. What drew you to the field of public relations?

Fashion 120

Fashion Pitching Journalism Social Media 120

Bianchi Biz Blog

AUGUST 9, 2021

How long have you been in journalism and how did you get started? About a decade – my interest in journalism started in high school. Not every interview needs to be a Zoom or Teams video chat – we’re all fatigued by virtual working and I’m more than happy to do a phone call, too.

Transportation 95

Transportation Meeting Report Automotive 95

Buzzstream

NOVEMBER 21, 2024

Next is a weekly interview with a PR expert interview, where experts share their tips and campaigns. Each week, we package a new article, video, and piece of tactical advice readers can use to level up everything from content ideation to maintaining journalist relationships. Why Subscribe?

Digital PR 62

Digital PR SEO Web Resources 62

Journalistics

MARCH 26, 2015

Shortly after Twitter launched in March of 2006, The American Journalism Review (AJR) published an article that referred to Twitter as “…the latest in an ever-lengthening list of overhyped technologies and cultural techno-fads stretching back to CB radio.” Believe it or not, Twitter has been around for nine years now.

Twitter 75

Twitter Report Journalism Video 75

Bianchi Biz Blog

OCTOBER 9, 2023

I also produce audio and video content for our online and multimedia channels. How long have you been in journalism and how did you get started? I decided to pursue a career in journalism toward the end of my freshman year at Miami University in Oxford, Ohio. That works both ways. Any pet peeves with PR people?

Transportation 100

Transportation Meeting Newspapers Media 100

PRSay

DECEMBER 27, 2022

Today, it’s hard to find a journalist who’s not simultaneously drafting a story, recording clips for the audio version and shooting video or photos for Facebook. If possible, link your pitch to audio soundbites of the written quotes or to video of the interview (including B-roll footage). ESG and your agency.

Trends 128

Trends Pitching Twitter Nonprofit 128

Communications Conversations

AUGUST 31, 2018

Paul Business Journal). You know you have skills but you don’t know how they will translate outside of journalism. I saw that the Star Tribune was doing video so I asked if I could help them shape their video product. The journalism world is much more fast-paced. I was in the TV news business for 23 years.

Media 112

Media Journalism Report Video 112