Sword and the Script

MARCH 26, 2024

Thought leadership benefits B2B marketing in so many ways – awareness, consideration and even customer retention – but it can have adverse effects when it’s under-resourced and turns out to be light on substance The social media platform LinkedIn and the PR firm Edelman routinely team up to conduct surveys.

Leadership 162

Leadership B2B Study Survey 162

ImPRessions - Crenshaw Communications

APRIL 12, 2018

Thought leadership is part of public relations best practices, and it’s particularly powerful in B2B and technology categories. The answer may be a strategic thought leadership plan. But remember that thought leadership is not directly about capturing new business. Stellar bylined content. Expert commentary.

Leadership 149

Leadership B2B Tools Conference 149

Contently - Strategy

JANUARY 26, 2023

Any organization can deliver thought leadership content if it has a system for generating ideas and a process for turning them into engaging assets. Half of C-suite executives say they leverage thought leadership to make purchasing decisions in tough economic times. What is thought leadership?

Leadership 141

Leadership Content Marketing Healthcare Google 141

PRSay

NOVEMBER 25, 2024

Dedicate a few hours each week to researching companies, following “early careers” social media accounts, and setting up LinkedIn and PRSSA alerts. Maximize LinkedIn. LinkedIn is a primary recruitment tool. Connect with Professor Brown on LinkedIn. This will help you identify leads and expand your network.

LinkedIn 87

LinkedIn Nonprofit Social Media Retail 87

ImPRessions - Crenshaw Communications

APRIL 1, 2021

.” Clubhouse can drive PR thought leadership potential for PR. For public relations agencies and their clients, Clubhouse is a new platform for achieving what we call thought leadership — a position as a source of cutting-edge information and expertise. No metrics, no worries. There just isn’t that much of it.

Leadership 321

Leadership Conference Sports Meeting 321

Rock the Status Quo

OCTOBER 27, 2014

tweet this ) LinkedIn is a perfect example. It may not be sexy or glamorous – but if you are integrating digital tactics into your PR, a simple solution to gain visibility for your CEO ( or other leadership executive ) is this: use LinkedIn’s publisher platform. Interview them and share THEIR opinions, not yours.

LinkedIn 167

LinkedIn Leadership Interviews Digital PR 167

5W PR

JANUARY 14, 2025

Publish thought leadership pieces, case studies, white papers, and blog posts that address key industry challenges and offer valuable insights. Actively engage in relevant industry conversations on platforms like Twitter, LinkedIn, and relevant community forums. Offer exclusive insights, data, or interviews with relevant experts.

How To 78

How To Media Case Study Technology 78

Communications Conversations

APRIL 17, 2020

Especially given consumers are looking for brands to take leadership right now. General Mills is using Zoom to interview execs on key COVID-related topics. General Mills’ social team didn’t sit idly around very long–they started interviewing key executives a couple weeks ago around COVID-related topics.

Social Media 198

Social Media Brand Branding Employee 198

The Stalwart Blog

MARCH 5, 2020

Interview with Joanie Connell, Ph.D., Interviewer: Hey, welcome back to another edition of the Public Relations Security Videocast. Interviewer: Absolutely. Interviewer: There’s a lot of riding on those types of individuals. Interviewer: The Ph.D., Flexible Work Solutions. Really appreciate it.

Interviews 107

Interviews Video Communications Leadership 107

Deirdre Breakenridge

NOVEMBER 21, 2017

Do you value leadership or teamwork? By defining my personal brand in my “Leadership, Communications, and Social Media” class and displaying it on my Twitter, I was able to determine which types of professions would be right for me. Another great networking site to take advantage of is LinkedIn. Next, evaluate your values.

Social Media 39

Social Media Media LinkedIn Twitter 39

Prowly

JANUARY 23, 2025

To find expert comments and thought leadership opportunities, create a query for #journorequest or #bloggerrequest. When offering an expert for a comment or interview, show how one-of-a-kind they are. And, as a proactive PR professional, you cant miss out on developing a LinkedIn presence. Wondering if youve missed some outlets?

Pitching 104

Pitching How To Media B2B 104

Rock the Status Quo

FEBRUARY 9, 2015

Consider ways to expand editorial placements with personal branding campaigns for c-suite leadership and your subject matter experts ! Three Essential Ways to Help Corporate Leadership Build a Personal Brand Online 1. Take advantage of the LinkedIn blogging platform – called long-form posts.

Corporate 100

Corporate Leadership Branding Brand 100

PRSay

AUGUST 6, 2024

Save the date: Join Editor-in-Chief John Elsasser live on LinkedIn on Aug. 28% use quotes from releases only when they’re on deadline and can’t get an interview. 28% use quotes from releases only when they’re on deadline and can’t get an interview. 22 at 1 p.m. ET for a writing refresher with Ann Wylie. What’s their beef?

Writing 181

Writing Automotive System Leadership 181

Reputation Us

APRIL 18, 2017

There’s another powerful tool in the PR toolbox — Thought Leadership. But, what is thought leadership and who constitutes being a leader of thought? Here are three quick tips to get your thought leadership marketing in motion. The post Thoughts on Promoting Thought Leadership appeared first on LTPR.

Leadership 83

Leadership Print Training Radio 83

Flack's Revenge

JULY 28, 2020

We kept in touch and Mitchell recently invited me to do a live video interview. Yet as communicators, we should be comfortable with the video interview format. I strongly recommend you contact him for any thought leadership coaching and writing help (here is his LinkedIn profile ). I quickly and graciously accepted.

Brand 136

Brand Branding Interviews Video 136

Deirdre Breakenridge

MAY 23, 2017

A good public relations professional will counsel their client to have a blog or content hub as a way to showcase thought leadership, earned media placements, company news, and announcements, and engage with fans and followers. Interview each other or trade posts. You can find her on Twitter and LinkedIn.

Blogging 282

Blogging Case Study Social Media Instagram 282

PRSay

FEBRUARY 8, 2023

In college, I interviewed with a PR firm for a coveted summer internship to help with a big Major League Baseball event. I vividly remember the last interview question: Why did I want to work in sports? This same approach works for leadership communications, too. Find her on LinkedIn. Demonstrate empathy.

Sports 165

Sports Communications Leadership Energy 165

PRSay

JANUARY 29, 2024

Biesenbach, a keynote speaker, workshop leader and author based in Chicago, joined Strategies & Tactics Live , PRSA’s monthly livestream on LinkedIn on Jan. Top of the list: Write a manifesto about your leadership values. Crafting a personal story can give you a competitive edge in job interviews and promotions, Biesenbach said.

Energy 127

Energy Leadership Meeting LinkedIn 127

PRSay

OCTOBER 5, 2023

After working in public relations for more than 25 years and then becoming a leadership consultant and trainer, Ken Jacobs knows that the PR profession often promotes people into management and leadership “because they’re good at PR, they’re good with media, they’re good with clients and new biz. People choose whom they follow.

Leadership 73

Leadership Ethics Energy LinkedIn 73

The Proactive Report

NOVEMBER 3, 2022

Online reputation management (sometimes abbreviated as ORM) focuses on the management of search engine results, the building of thought leadership campaigns, media visibility, and several other aspects that influence what the public sees when they look for you. Connect with Mike on LinkedIn. The difference between PR and Marketing.

Digital PR 246

Digital PR Reputation Employee Energy 246

Deirdre Breakenridge

MAY 8, 2018

During my time in PRSSA, the chapter meetings have ranged from learning how to elevate your brand, increase your social media presence, or ace an interview. There are also a variety of scholarships available to members, which support academic achievement, pursuit of education, and leadership accomplishments.

Education 232

Education Conference Meeting Social Media 232

PRSay

JULY 19, 2024

If you’ve ever staffed an interview when the spokesperson wasn’t focused in their prep session, didn’t practice their soundbites and didn’t warm up before talking to the journalist, then you know how even the most skilled communicators can fail when they wing it. Connect with her on LinkedIn or X: @katieneal. Invest in coaching.

Sports 169

Sports Training Leadership LinkedIn 169

Critical Mention

JANUARY 3, 2019

In 2014, as I started to share my experiences on LinkedIn, Twitter, and my on Blog, I was recruited to speak at anti-bribery and compliance conferences. The ones I found most valuable are LinkedIn, LinkedIn groups, and Twitter. Most of this happened in the U.S. So, back in 2014, I set up social media channels across the board.

Interviews 105

Interviews Ethics Government International 105

Communications Conversations

SEPTEMBER 10, 2020

But, as you’ll quickly see in this short interview, Dan is a whole lot more. And, he may be the first (and only) journalist to interview cats on TV! It gave me valuable experience with daily posting and scheduling on Twitter, Facebook and LinkedIn. I also manage the Life Time newsroom website and LinkedIn page.

Radio 167

Radio Journalism Interviews Energy 167

Communications Conversations

MAY 20, 2020

Others are interviews with titans of industry and business leaders like Kevin Johnson, CEO of Starbucks, who was interviewed by SF CEO, Marc Benioff, just last week. The most recent video interview with Johnson was shared via Twitter in a “live show” format (surprisingly, SF didn’t share the video on LinkedIn though).

Journalism 148

Journalism Branding Brand Interviews 148

Sword and the Script

JULY 11, 2023

Pitchin’ and Sippin’ by Lexie Smith Lexie Smith covers PR trends and tips (over “sips”) and also features interviews with journalists and other PR pros, mostly in the consumer lifestyle space. She often interviews small business owners who have found PR success, so you can learn from what they did.

Publicity 146

Publicity Small Business Trends Leadership 146

Prowly

MARCH 4, 2025

We want to ensure that no answers to interview questions or pitches generated by AI will ever be sent to an editor. But your role shouldnt focus on collecting the data, AI will do that, but how to correctly interpret and share it with your senior leadership to influence business decisions. Analytics are becoming even more important.

Trends 104

Trends Reddit Pitching Data 104

Stern + Associates

JULY 8, 2024

A recent survey by LinkedIn and Edelman revealed that nearly 90% of B2B decision-makers are receptive to outreach from companies known for high-quality thought leadership. When tied to a founder, this leadership can be particularly impactful, making the founder the ideal face of their company’s brand.

Company 118

Company Branding Brand Conference 118

Deirdre Breakenridge

APRIL 25, 2017

Although I love teaching in the classroom, today I’m also an online professor and a LinkedIn Learning instructor. We knew it was a long interview process. Learning doesn’t have to be limited to the physical classroom environment. I remember when my stepson learned he was accepted for a summer internship at Amazon in New York City.

Reddit 236

Reddit YouTube Google Course 236

PRSay

MARCH 28, 2025

Gladu, CEO of KWI Communications in Atlanta, was the guest on March 27 for Strategies & Tactics Live , PRSAs monthly livestream series on LinkedIn. Interviews with contributors and special guests offer insights to help PR professionals advance in their careers.

Policies 60

Policies Communications Employee Strategy 60

Cision

APRIL 18, 2017

While at the conference, I’m going to do several media interviews that link to that original blog post. Ditto for interviews and features—pitch the journalist on linking to a specific (measurable) page on your site to provide more depth to the piece they’re creating. I’ll create a Slideshare of my presentation and upload it.

Exercises 198

Exercises Google Writing Blogging 198

Cision

JUNE 25, 2015

If it was a major interview, consider a behind-the-scenes look about how the coverage came to be. Upload the article to your LinkedIn page. Speaking of LinkedIn, you can also update your summary that you have been featured in a particular publication, and note that you are available for future interviews on your topics of choice.

LinkedIn 120

LinkedIn Pitching Journalism Interviews 120

Sword and the Script

FEBRUARY 28, 2023

In reality, your PR person or team needs you to stay actively involved, particularly if thought leadership is part of your strategy. Way too many businesses think of media interviews as a chance to sell their product or service, rather than an opportunity to help the readers or listeners.

Company 118

Company Publicity Leadership Pitching 118

wiredPRworks

MARCH 23, 2022

Jennifer Navarrete on LinkedIn. Produced for both aspiring and recognized digital thought leaders, this show focuses on how social media contributes to creating and sustaining business, Barbara interviews friends in high places. Barbara Rozgonyi on LinkedIn. epodcaster. Brewing.Media. epodcaster on Twitter. Podcast Index.

Web 119

Web Transportation Social Media Twitter 119

wiredPRworks

MARCH 10, 2022

This was an interview I was so looking forward to – after all, Beth and I go way, way, way back to the early days when corporate communications was just making the transition to the first evolution of social media: the intranet. I know you’ll not only enjoy this interview, you’ll change the way you communicate forever.

Creativity 98

Creativity Communications Instagram Interviews 98

The Proactive Report

JUNE 19, 2017

Interviewed at Envision 2016 Microsoft CMO Chris Capossella described this marketing strategy as part of the digital transformation in an organization. thought leadership. Connect on LinkedIn. Today this phrase takes on a new significance: who are your loyal fans? influencer endorsement. enthusiastic advocacy from loyal fans.

Software 113

Software Digital PR Leadership LinkedIn 113

Sword and the Script

JANUARY 3, 2023

We interviewed ChatGPT about public relations and while it does well with high-level questions, it becomes repetitive when those questions were more nuanced; the system says it is “unlikely” that it “or any other AI system will fully replace public relations (PR) professionals”. The answers are starting to feel repetitive and formulaic.

Interviews 113

Interviews Publicity Technology Social Media 113