Contently - Strategy

JANUARY 26, 2023

Any organization can deliver thought leadership content if it has a system for generating ideas and a process for turning them into engaging assets. Half of C-suite executives say they leverage thought leadership to make purchasing decisions in tough economic times. What is thought leadership?

Leadership 140

Leadership Content Marketing Healthcare Google 140

ImPRessions - Crenshaw Communications

JUNE 20, 2019

While such content is meant to earn media coverage, PR pros also routinely create collateral for owned media like blog posts, white papers, social posts, and case studies. Leadership events. Media training. Inexperienced executives shouldn’t commit to a media interview or TV appearance without media prep.

Agency 188

Agency Publicity Media Training Training 188

Ishmael's Corner

APRIL 29, 2020

The broadcast media industry is no exception with radio presenters and journalists now conducting live profile interviews over the phone. How can we as communications consultants help our clients adjust to this new normal and maximize interviews over the phone? These five.more.

Interviews 126

Interviews Storytelling Radio Communications 126

Onclusive

FEBRUARY 11, 2021

Additionally, board members or investors might recommend people in their networks who would be willing to participate in an interview or offer a third-party opinion. No matter who speaks on behalf of your organization, it’s a good idea to provide some media training and practice. Identify When and How to Go Pro.

How To 221

How To Media Training Financial Storytelling 221

ImPRessions - Crenshaw Communications

JANUARY 16, 2018

Lack of preparation for a media interview. Some CEOs and others in leadership positions shun the idea of media training. Broadcast and online media are filled with examples of mediocre executive interviews, missed opportunities, and even a few disasters.

Skype 170

Skype Interviews Crisis Communications Crisis 170

ImPRessions - Crenshaw Communications

JUNE 10, 2016

Here are just a few: High-level media training. Many a CEO has declined to make time for a media prep session on the grounds that “no one knows the company better than I do” or “I don’t want to sound ‘canned,'” only to falter in an important interview. Thought leadership events.

Media Relations 120

Media Relations Agency Media Training Media 120

Presspage

JANUARY 21, 2025

Sally Stewart, author of Media Training 101 , reminds us that a successful press release should make the phone ring or the email ding. Including quotes from leadership demonstrates accountability, and offering a point of contact for further information ensures open communication.

Writing 78

Writing How To Product Launch Crisis 78

PRSay

NOVEMBER 12, 2020

For instance, one of his favorite ways of generating sources was to have a “deskside meeting” with people, talking casually over coffee rather than doing a formal interview. I think we’re much more open to (remote interviews) nowadays, of course,” O’Connor said. Now, that dynamic has completely changed.

Journalism 211

Journalism Report Interviews Meeting 211

ImPRessions - Crenshaw Communications

NOVEMBER 1, 2016

The interview went really well, it just shows how important it is to craft a well-researched _. Despite intense media training, our spokesperson could not keep the _ __ straight in an interview. media monitoring. thought leadership. We appear to be really well-matched with this prospect. key messages.

Publicity 120

Publicity Media Training Interviews B2B 120

Melissa Agnes

JANUARY 18, 2015

When it comes to crisis media training, there are so many questions that people (whether it be spokespersons or the communication and leadership teams) seek answers to. Mr. Media Training, to discuss the challenges of crisis spokesperson training. Learn more about Agnes + Day, The Crisis Intelligence Firm.

Training 113

Training Crisis Media Training Crisis Management 113

ImPRessions - Crenshaw Communications

OCTOBER 11, 2017

We once worked with a tech company that experienced rapid growth and found itself scrambling when media came calling. Before a PR firm was hired, unfortunately, an assistant to the president gave an interview full of inaccuracies which haunted the company for years. A major outlet is seeking an interview with a key company player.

Company 136

Company Interviews Reputation Privacy 136

Communications Conversations

SEPTEMBER 10, 2020

But, as you’ll quickly see in this short interview, Dan is a whole lot more. And, he may be the first (and only) journalist to interview cats on TV! Let’s go back to the beginning–how did you get your start in the media world? I spend a good chunk of my time on media relations and pitching.

Radio 167

Radio Journalism Interviews Energy 167

The Hoyt Organization

JULY 22, 2024

The Importance of Media Management Training Managing Crises Effectively In times of crisis, executives often have cameras thrust in their faces. Media training prepares for high-pressure situations so that they don’t panic and inadvertently escalate things.

Media 79

Media Training Ethics Media Training 79

PRSay

DECEMBER 14, 2022

Over the past month, the disgraced crypto celebrity continued to contradict legal and communications counsel by speaking freely to the press, undertaking an apology tour, tweeting, sending direct messages and giving Zoom interviews with reporters about matters that could land him in prison.

Interviews 78

Interviews Financial Fashion Report 78

ImPRessions - Crenshaw Communications

MARCH 17, 2017

From the minute you polish your resume, through the interview process and on to the front lines of account work, PR is a business that demands accountability. Being tech-savvy also includes using WordPress for website hosting and blog posting as well as the basics behind all the social media platforms. Be scrupulous.

Training 159

Training Pitching Writing Video 159

5W PR

AUGUST 1, 2024

Healthcare organizations can utilize press releases, website content, and social media platforms to keep the community informed about their work and achievements. Establishing thought leadership Public relations enable healthcare organizations to position themselves as trusted sources of health information.

Healthcare 78

Healthcare Reputation Publicity Media Training 78

Communications Conversations

JANUARY 23, 2018

Want more: Read her recent PR Rock Star interview for ample reasons. In my interactions with Cydney over the years, I’ve always found her to be uber professional, smarter than hell and yet easy-going (she was a great “professor” at our recent sparked social media training!). Natalie Bushaw, Life Time Fitness.

Social Media 141

Social Media Media Marketing Leadership 141

Konnect Agency

NOVEMBER 8, 2021

Offering interviews with key players in the recent funding round to the writers at these targeted outlets add color and context to these stories and allows future businesses to put a face to your notable work. A PR agency provides ultimate media training for investors to ensure your accomplishments are showcased how you envision them.

Agency 98

Agency Financial Media Training Training 98

Waxing UnLyrical

APRIL 11, 2012

Invest in getting your spokesperson(s) media trained. If you botch an interview, you run the very real risk of damaging your reputation, losing brand value and jeopardizing organizational objectives. Not only will it help your spokesperson work out some jitters, it will give him/her a good idea on what he/she needs to fine-tune.

Media Training 70

Media Training Crisis Training Crisis Communications 70

PR for Anyone

APRIL 26, 2022

.” If you need a refresher on Newsjacking, watch this interview I did with David Meerman Scott who coined the term. Watch the video and/or read the transcript and you’ll see a bunch including things related to: Social Media. There are so many story angles around this topic. Financial Stories.

Twitter 130

Twitter Pitching Financial Video 130

Reputation Us

JUNE 23, 2019

EXECUTIVE & STAFF TRAINING. Hands-on training with key staff and leadership to ensure that they are prepared to act appropriately before, during and after a crisis. Training also includes addressing realistic crisis scenarios to ensure operations are appropriately prepared. MEDIA & SOCIAL MEDIA TRAINING.

Corporate 74

Corporate Crisis Management Exercises Crisis 74

PRSay

FEBRUARY 28, 2023

According to Cision’s “ 2022 State of the Media Report ,” which surveyed more than 3,800 journalists at about 2,160 media outlets, 76% of respondents said news releases are the content they want most from brands. I really try to maintain my relationships with people who are in media relations.”

Report 170

Report Local Media Pitching 170

Presspage

JANUARY 21, 2025

Sally Stewart, author of Media Training 101 , reminds us that a successful press release should make the phone ring or the email ding. Including quotes from leadership demonstrates accountability, and offering a point of contact for further information ensures open communication.

Writing 78

Writing How To Product Launch Crisis 78

Barokas

DECEMBER 5, 2019

If you have a CEO who can slam dunk every interview, good for you. If your spokesperson has completed media training, but still struggles to keep reporters engaged or tell the brand story in a way that resonates, don’t be afraid to find someone else to step in. Does it include thought leadership? Is your plan holistic?

Strategy 78

Strategy Media Storytelling Pinterest 78

PRSay

MAY 23, 2022

This effort included drafting post-verdict remarks by the attorney general, running a full broadcast engagement operation, media training and interview preparation for senior prosecution members, op-ed drafting and ongoing media monitoring and tracking.

Ethics 110

Ethics Public Affairs Television Social Media 110

5W PR

JANUARY 31, 2024

Media Relations: Establishes and maintains relationships with journalists and influencers to secure media coverage and positive exposure for the tech brand. Thought Leadership PR: Positions key executives or experts within the company as industry thought leaders through expert commentary, articles, and speaking engagements.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Barokas

JANUARY 9, 2019

If you have a CEO who can slam dunk every interview, good for you. But if your spokesperson has gone through media training and is still struggling to keep reporters engaged or tell the brand story in a way that resonates, don’t be afraid to find someone else to step in. Does it include thought leadership? Should you?

Strategy 60

Strategy Media Pinterest Storytelling 60

PRSay

AUGUST 30, 2022

And it starts with candid PR counsel and media training. Offer resources to help employees write resumes, search job postings and brush up on their interviewing skills. Perhaps help them train for new jobs or upgrade their professional certifications. But communicating on video requires practice and rehearsal.

Employee 86

Employee Real Estate Video Internal 86

Prohibition

JANUARY 24, 2022

During a crisis, leadership, internal communications, and public relations teams may use employee communication platforms to disseminate updates and critical company information. When the company is ready to meet the media, our team will ensure that they are prepared with acceptable responses. After the incident, we provide support.

Crisis Communications 62

Crisis Communications Crisis Agency Communications 62

PRSay

MARCH 29, 2021

Oprah Winfrey’s prime-time television interview with Prince Harry and Meghan Markle on March 7 provided a reminder of the principles PR professionals should follow to prepare clients for media interviews that create positive coverage and help manage crises. Decide in advance what your goal for the interview will be.

Media Training 180

Media Training Training Interviews Media 180