Remove Interviews Remove Leadership Remove Newspapers
article thumbnail

5 Ways to Reimagine the Press Release

Cision

A century later, companies have to do a lot more to get the attention of not only newspapers but also a newly expanded audience of blogs, influencers and consumers. Promote Your Thought leadership With a Press Release . The easiest way to do that is by including multimedia elements — whether photos, infographics, videos or audio clips.

article thumbnail

Trends and Best Practices for Media Relations

PRSay

When it comes to realizing the value of media relations, Op-Ed columns in newspapers are the gold standard. I cannot stress enough the importance of writing to the correct length as prescribed by the newspaper,” Yost says. With fewer newsrooms and journalists, media placements are more difficult and, therefore, more valuable.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Increasing Your Media Coverage Through Storytelling

PRSay

But it can still provide large returns on investment by generating earned media coverage that doesn’t cost anything but your time and can elevate your client’s profile with one well-placed article or interview. Sure, go after The New York Times as your boss asked, but don’t forget your local newspapers, TV and radio stations.

article thumbnail

What is Brand Recognition and How to Improve It? 2025 Guide

Prowly

Thought leadership: frequently post op-ed, thought leadership content, blogs, and interviews to establish authority in the market and reinforce your brand messaging. Media outreach: develop strong relationships with journalists and content creators so that your brand gets frequently mentioned in high-tier publications.

Brand 104
article thumbnail

A PR Agency’s Tips on Creating a Strong Thought Leadership Strategy

Konnect Agency

According to a poll by Marketing Insider Group , 71% of marketers say they have benefitted from thought leadership. A thought leadership strategy can help to establish and identify a unique expert leader for your brand to create content that can separate it from other brands within the industry.

article thumbnail

Brand Visibility: What It Is and How to Increase It

Prowly

3 For deeper insights, consider customer interviews. To get featured in online publications, newspapers, TV, radio and broadcast media, you need to have something worth talking about. This will give you quick insights into your strongest acquisition channels. And once you do, reach out to the right journalists to cover your story.

Brand 104
article thumbnail

9 Blogs To Make You PR-Smart

ImPRessions - Crenshaw Communications

The site is always looking for contributors, making it a go-to for thought leadership pieces and guest blogging. And it also features interviews with reporters to help readers gain a better understanding of how this kind of reporting impacts them. And, one of the best things about The Muse? The Cision Blog. Smart PR people take note.

Blogging 170