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The 6-Step Guide to Creating a Thought Leadership Content Program

Contently - Strategy

Any organization can deliver thought leadership content if it has a system for generating ideas and a process for turning them into engaging assets. Half of C-suite executives say they leverage thought leadership to make purchasing decisions in tough economic times. What is thought leadership?

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The two brands leading the way with brand journalism during COVID might surprise you

Communications Conversations

Others are interviews with titans of industry and business leaders like Kevin Johnson, CEO of Starbucks, who was interviewed by SF CEO, Marc Benioff, just last week. The most recent video interview with Johnson was shared via Twitter in a “live show” format (surprisingly, SF didn’t share the video on LinkedIn though).

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Behind the Headlines With Fred Lake

Cision

In this interview, Fred discusses why research is essential for developing a strategy, how to prepare for crises and the constant evolution of the PR industry. My biggest pet peeve is…people who purposefully treat others badly, particularly from a position of leadership (power of any kind). How did you get your start in PR?

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How a PR Agency Benefits Medical Providers During Cold and Flu Season 

5W PR

PR agencies specialize in media pitching and securing interviews, features, and expert commentary on topics related to seasonal illness. A PR agency with expertise in crisis management can help medical offices and pharmaceutical companies respond quickly and effectively to protect their reputation.

Agency 78
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Faces & Markets of PRGN: Malaysia – The Future-Forward and Business Ready Market

Bianchi Biz Blog

Malaysia’s multifaceted strengths, encompassing strategic positioning, digital leadership, and halal leadership, collectively position it as a dynamic and forward-thinking player in the evolving Southeast Asian landscape. Malaysia is a dynamic market for Halal products and services and a world leader in Halal certification.

Marketing 102
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The good and bad: A look at all the PR campaigns in February

Prohibition

When positivity and leadership was lacking during the first national lockdown of 2020, Sir Tom was there to lift spirits and raise a whopping £33 million for the NHS. In February we saw pharmaceutical corporation and COVID vaccine producer, Pfizer, and Matt Hancock MP get into a very public spat. Tributes pour in for Captain Sir Tom.

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ICON 2024 Q&A: Talking Music and Advocacy With Melissa Etheridge

PRSay

Before her onstage conversation with PR and crisis communication strategist Molly McPherson, APR, the Grammy-Award-winning artist sat down with PRsay for an interview. It’s not in more pharmaceuticals. Melissa Etheridge was a keynote speaker at PRSA ICON 2024 in Anaheim, Calif., last month. I think the answer is in plant medicine.