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10 Podcasts PR Pros Should Listen To

ImPRessions - Crenshaw Communications

This weekly podcast hosted by New York Public Radio explores how the media is made, examines threats to free speech and unravels hidden agendas in major news stories. This weekly podcast features in-depth interviews with smart marketers from all walks of life. Each episode features a PR pro from a known agency. On the Media.

Sports 332
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Five Tips to Make an Impression on Phone Interviews

Ishmael's Corner

The broadcast media industry is no exception with radio presenters and journalists now conducting live profile interviews over the phone. How can we as communications consultants help our clients adjust to this new normal and maximize interviews over the phone? These five.more.

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Using Customer Transformation Stories To Create Compelling PR Narratives

5W PR

The most effective customer transformation stories follow a clear narrative arc: The struggle/pain point that led them to seek a solution Their journey of discovering and trying the supplement The specific results and improvements they experienced How their life has changed as a result Their emotional transformation alongside the physical changes Social (..)

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Thoughts on Promoting Thought Leadership

Reputation Us

There’s another powerful tool in the PR toolbox — Thought Leadership. But, what is thought leadership and who constitutes being a leader of thought? Here are three quick tips to get your thought leadership marketing in motion. Basically, will TV/radio work, or should they mostly respond via email to online/print queries?

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Brand Visibility: What It Is and How to Increase It

Prowly

The key channels to measure brand visibility include social media, search engine results pages, print, TV, radio, earned media, and similar channels. 3 For deeper insights, consider customer interviews. To get featured in online publications, newspapers, TV, radio and broadcast media, you need to have something worth talking about.

Branding 104
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PR Rock Stars: Life Time’s Dan DeBaun

Communications Conversations

But, as you’ll quickly see in this short interview, Dan is a whole lot more. And, he may be the first (and only) journalist to interview cats on TV! I was a radio news reporter for three years in St. I really appreciated my time in radio and print journalism. He’s a former journalist-turned-PR pro.

Radio 167
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Increasing Your Media Coverage Through Storytelling

PRSay

As communicators, we have long relied on earned media or public relations — usually in the form of media relations — to place our clients’ names on the internet, on TV, in print and on the radio. Sure, go after The New York Times as your boss asked, but don’t forget your local newspapers, TV and radio stations. Keep it ethical.