Deirdre Breakenridge

APRIL 5, 2019

They are your own company executives or the senior executives who speak out on behalf of your favorite brands and social causes. Or, maybe they are the political leaders in your newsfeeds on social media. Are you using social media to get closer with people to build your own personal brand?

Infographics 266

Infographics Communications Leadership Social Media 266

Deirdre Breakenridge

DECEMBER 12, 2016

We expect leadership from the ones on the high end of our organizations. I am going to show you how you too can develop leadership skills and behavior, even if you don’t have a corner office just yet. Moreover, you can connect with experts directly on social media. Leadership is More Than a Job Title.

Leadership 150

Leadership Social Media Community Interviews 150

Communications Conversations

APRIL 17, 2020

Especially given consumers are looking for brands to take leadership right now. General Mills is using Zoom to interview execs on key COVID-related topics. General Mills’ social team didn’t sit idly around very long–they started interviewing key executives a couple weeks ago around COVID-related topics.

Social Media 198

Social Media Branding Brand Employee 198

PRSay

JANUARY 16, 2025

With this language in mind, I was perturbed to see the articles lede and related social media posts describe Baldoni’s publicist as a crisis public relations expert and her work as crisis PR. APR, is principal of TVP Communications, where she works at the intersection of higher education leadership and communications.

Ethics 146

Ethics Publicity Crisis Film 146

Deirdre Breakenridge

JULY 22, 2019

Social media continues to capture time and attention. Here are some of the stats revealing how much people participate in social media; where they spend their time; what they like to do and how often. Social Media Workshop in Princeton, NJ. The social media numbers continue to grow.

Social Media 177

Social Media Media Interviews Instagram 177

ImPRessions - Crenshaw Communications

JULY 10, 2020

Every week on For Immediate Release, join a conversation that analyzes digital and social media news for PR pros. They interview experts on gender, tell stories about their own experiences, and give lots of practical advice to help women succeed in spite of the obstacles.This is a must listen for all women in comms and PR!

Sports 332

Sports Radio Retail Advertising 332

Sword and the Script

MARCH 26, 2024

Thought leadership benefits B2B marketing in so many ways – awareness, consideration and even customer retention – but it can have adverse effects when it’s under-resourced and turns out to be light on substance The social media platform LinkedIn and the PR firm Edelman routinely team up to conduct surveys.

Leadership 162

Leadership B2B Study Survey 162

ImPRessions - Crenshaw Communications

AUGUST 18, 2021

But earned media doesn’t always achieve the frequency we need to promote client brands, and some stories have a lengthy gestation period. And given the ubiquity of social media, there’s an almost endless need for content, content, and more content. Thought leadership events keep on giving.

Case Study 390

Case Study B2B Study Interviews 390

Onclusive

APRIL 12, 2018

She joined UL in 2015 and is responsible for brand and marketing strategy, communications, public relations and crisis management, corporate social responsibility, events, customer experience, digital marketing and social media, as well as the marketing organization at large. AirPR: How do you view Integrated Marketing?

Content Marketing 170

Content Marketing Interviews Marketing Leadership 170

5W PR

NOVEMBER 25, 2024

Thought Leadership Positioning a company as an industry authority involves focusing on thought leadership initiatives. Additionally, encouraging executives to participate in speaking engagements, podcasts, and interviews allows them to share insights and expertise with a wider audience.

B2B 78

B2B Company Crisis Management Measurement 78

Contently - Strategy

JANUARY 26, 2023

Any organization can deliver thought leadership content if it has a system for generating ideas and a process for turning them into engaging assets. Half of C-suite executives say they leverage thought leadership to make purchasing decisions in tough economic times. What is thought leadership?

Leadership 143

Leadership Content Marketing Healthcare Google 143

Wadds Inc.

MARCH 9, 2025

The team conducted a huge listening exercise based on a survey and 30 in-depth interviews with women about their barriers to reaching senior roles. It impacts not just individual careers but also shapes the entire industry's approach to leadership, value and measures of success. Identifying and labelling an issue is important.

Publicity 94

Publicity Leadership LinkedIn Report 94

Deirdre Breakenridge

AUGUST 12, 2019

This statement shapes what most business professionals have in their minds about the slant or the bias of a media outlet. They also realize the importance of doing due diligence prior to a media interview and reviewing a journalist’s background. Social media conversations and past articles, blogs, comments, tweets, etc.,

Interviews 157

Interviews Infographics Media Media Training 157

PRSay

DECEMBER 16, 2024

In a recent interview with PRSA Publications Director John Elsasser, Merriweather, a recipient of the Comcast RISE grant , discussed how she builds relationships and curates experiences that resonate with audiences. If they needed information on social media opportunities, I leaned into it.

Instagram 158

Instagram Agency Interviews Study 158

5W PR

APRIL 13, 2025

The most effective customer transformation stories follow a clear narrative arc: The struggle/pain point that led them to seek a solution Their journey of discovering and trying the supplement The specific results and improvements they experienced How their life has changed as a result Their emotional transformation alongside the physical changes Social (..)

Storytelling 78

Storytelling Case Study Measurement Education 78

ImPRessions - Crenshaw Communications

OCTOBER 11, 2023

SOCi’s Threads Launch Commentary When Instagram unveiled “Threads,” Meta’s equivalent to Twitter, it created a social media frenzy. SOCi offered insights on Threads’ implications for social media marketing, showcasing their expertise and thought leadership.

Branding 323

Branding Brand eBook Advertising 323

ImPRessions - Crenshaw Communications

APRIL 1, 2021

As the name implies, it launched as an invite-only social media app and was known as a hangout for venture capitalists, tech entrepreneurs and other Silicon Valley elite. ” Clubhouse can drive PR thought leadership potential for PR. But the real appeal was Clubhouse’s exclusivity. No metrics, no worries.

Leadership 321

Leadership Conference Sports Meeting 321

Onclusive

AUGUST 10, 2021

Great content lies at the heart of everything communications does, including employee and leadership communications and PR. Even establishing just 1-2 key spokespeople who are each a clear expert on a specific topic, have garnered visibility in your industry and enjoy being active on social media can go a long way.

Strategy 418

Strategy Survey Automotive Data 418

PRSay

NOVEMBER 25, 2024

Dedicate a few hours each week to researching companies, following “early careers” social media accounts, and setting up LinkedIn and PRSSA alerts. Create a list of target companies and professionals, engage with their posts, and familiarize yourself with their blogs and social media. Build and leverage your network.

LinkedIn 88

LinkedIn Nonprofit Retail Social Media 88

Deirdre Breakenridge

MAY 23, 2017

Fast forward almost ten years and blogging is so ubiquitous that not only are blogs supplanting traditional media channels as sources for breaking news, practically every single company I can think of has one. There are some great editorial calendar and social media calendar templates on HubSpot.

Blogging 282

Blogging Case Study Social Media Instagram 282

5W PR

NOVEMBER 12, 2024

Media Relations Establishing robust connections with pertinent journalists and media outlets is vital for obtaining valuable press coverage. Thought Leadership Elevating company executives as thought leaders within their sector can boost credibility and draw attention.

Product Launch 78

Product Launch B2B Industry Case Study 78

5W PR

OCTOBER 14, 2024

Generating media coverage in industry publications, trade journals, and general news outlets allows companies to reach a broader audience and position themselves as thought leaders. Media Relations Securing interviews, press releases, and feature articles in relevant publications helps B2B tech companies gain exposure.

B2B 78

B2B Company Publicity Media Training 78

Communications Conversations

JANUARY 23, 2018

I know we see eye-to-eye on a lot of current issues and topics in PR, comms and social media marketing. Want more: Read her recent PR Rock Star interview for ample reasons. Especially given his new role as founder of Fahren , a digital leadership consultancy. And, I know he’s fair-and-balanced manager.

Social Media 141

Social Media Media Marketing Leadership 141

Communications Conversations

MARCH 29, 2019

Last week, I shared my news that I’ll be teaching social media at the University of St. I think about people like LeeAnn Rasachak and Sarah Reckard whom I met more than 10 years ago now (they were one of my first PR Rock Star interviews!). Now, she’s crushing it at Best Buy in social media marketing.

Social Media 128

Social Media Agriculture Marketing Media 128

The Proactive Report

MAY 4, 2015

We all know that most companies are using social media now. 500 social media use in an SNCR webinar today. The study was done in two parts: first an observational study of the websites and social media accounts of the Inc. Favorite Social Media Platforms. The Social Media Downside.

Social Media 100

Social Media Company Media Study 100

5W PR

JANUARY 22, 2025

What starts as a single negative comment or review can spread across social networks within minutes, potentially damaging a brand’s reputation before teams even know there’s a problem. Social media amplifies both positive and negative messages, making swift, strategic crisis management more critical than ever.

Crisis Management 78

Crisis Management Crisis Crisis Communications Training 78

Deirdre Breakenridge

JUNE 4, 2019

I wanted to understand where they liked to express themselves and how they wanted to be recognized on social media. I asked 25 Millennials what advice they would give to leaders on social media. These included: TRY, UNDERSTAND, SOCIAL, MEDIA, NEED, CARE, GIVE, PEOPLE, RESPOND, MESSAGE, INTERACTIVE AND EMOTION.

Ethics 218

Ethics Social Media Energy Interviews 218

Deirdre Breakenridge

FEBRUARY 26, 2019

With conversations surfacing around executives and senior leadership being more compassionate and having emotional intelligence, it’s time to add the FEEL model to this discussion. FEEL starts with you but it’s really about the people you want to reach and the strong connections you want to build.

Communications 184

Communications Skype Ethics Leadership 184

5W PR

FEBRUARY 15, 2025

This high engagement rate makes podcasts particularly valuable for PR professionals looking to communicate complex messages or establish thought leadership. Research by Edison Research shows that podcast listeners are among the most loyal and engaged audiences, with 80% listening to all or most of each episode.

Branding 78

Branding Brand Storytelling Exercises 78

Rock the Status Quo

OCTOBER 27, 2014

It may not be sexy or glamorous – but if you are integrating digital tactics into your PR, a simple solution to gain visibility for your CEO ( or other leadership executive ) is this: use LinkedIn’s publisher platform. Interview them and share THEIR opinions, not yours. What is it? FIVE WAYS TO CREATE VALUE.

LinkedIn 167

LinkedIn Leadership Interviews Digital PR 167

Stuart Bruce

OCTOBER 30, 2014

Stuart Bruce speaking at the IATA Crisis Communications in the Social Media Age conference. (c) This morning I gave a keynote at the global ‘Crisis Communications in the Social Media Age’ conference in Istanbul. And thank you Aaron for that fascinating insight into how social media has changed journalism.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148

Deirdre Breakenridge

DECEMBER 4, 2018

The United Nations Foundation (UNF)’s Girl Up campaign, for example, relies heavily on digital platforms such as Instagram , Facebook , YouTube videos, and blogs to encourage youth to advocate for health, education, and leadership for girls everywhere. It features street portraits and interviews collected on the streets of New York City.

Nonprofit 240

Nonprofit Storytelling Instagram Facebook 240

Deirdre Breakenridge

MAY 8, 2018

The most recent one was focused on public relations disasters and social media. Our guest speaker, Bob Pickard, shared his thoughts regarding setbacks that companies face from his experience as a social media expert. These hour-long chapter meetings every two weeks have deepened my interest in public relations.

Education 232

Education Conference Meeting Social Media 232

The Proactive Report

NOVEMBER 3, 2022

The growth of the internet and social media led to a growing need to nurture and curate one’s digital reputation, with search results as a core part of that reputation. The post Reputation Management and Digital PR appeared first on Social Media Strategy | Online PR | Proactive Report | Sally Falkow.

Digital PR 246

Digital PR Reputation Employee Social Media 246

Prowly

JANUARY 23, 2025

Observe their activities in various media channels. Prowly enables you to monitor print, social media, broadcast, and online outlets. To find expert comments and thought leadership opportunities, create a query for #journorequest or #bloggerrequest. Who are the leading voices in your niche?

Pitching 104

Pitching How To Media B2B 104

Prowly

APRIL 10, 2025

In recent years, the term "brand visibility" has become associated exclusively with social media presence. Brand visibility is the total public presence of a brand, all across online and offline media, social media platforms, search engine results pages, and any place your (potential) clients are. Let's find out.

Branding 104

Branding Brand How To Measurement 104

Prowly

APRIL 23, 2025

Its created by customer experiences, word-of-mouth, media coverage, and countless other factors beyond your direct control. We are living in the age of social media, 24/7 news cycles, and online reviews. Media coverage Positive or negative press can significantly influence a brand's perception. Be open and calm.

Publicity 104

Publicity Branding Brand Airlines 104