Sword and the Script

SEPTEMBER 12, 2023

Today, millennials are increasingly holding leadership positions and their influence has extended from the product to the process of how these products are marketed and sold. A study, published in March 2023, by the Winterberry Group supports this viewpoint. This shouldn’t be a surprise.

B2B 192

B2B Leadership Marketing Software 192

PRSay

JANUARY 16, 2025

In my head, I could see the text from my APR study guide: Public relations is the management function that establishes and maintains mutually beneficial relationships between an organization and the publics on whom its success or failure depends. That is as far from public relations as you can get. Teresa Valerio Parrot , Ed.D.,

Ethics 145

Ethics Publicity Crisis Film 145

Wadds Inc.

MARCH 9, 2025

The team conducted a huge listening exercise based on a survey and 30 in-depth interviews with women about their barriers to reaching senior roles. It impacts not just individual careers but also shapes the entire industry's approach to leadership, value and measures of success. Both are men.

Publicity 94

Publicity Leadership LinkedIn Report 94

Flack's Revenge

MARCH 9, 2021

Then, in the next one, I outlined steps to turn your core IP into a PR asset , and included case studies. I thought I’d wrap the series with a few final thoughts, as well as one more case study. In the second post, I explained how to describe your IP in simple and clear terms (see the case study below for another example).

Case Study 266

Case Study Marketing Software Technology 266

Sword and the Script

AUGUST 8, 2023

SaaS companies have an average of 38 active cases studies that are between 500-1,000 words in both HTML and PDF format; here’s how they incentives customers, sales and customer success to solicit new case studies Case studies are a pillar of B2B marketing, particularly in technology circles like software-as-a-service (SaaS).

Case Study 146

Case Study Study Company B2B 146

ImPRessions - Crenshaw Communications

APRIL 1, 2021

.” Clubhouse can drive PR thought leadership potential for PR. For public relations agencies and their clients, Clubhouse is a new platform for achieving what we call thought leadership — a position as a source of cutting-edge information and expertise. It’s tough to find only top-notch stuff in the moment.

Leadership 321

Leadership Conference Sports Meeting 321

Contently - Strategy

JANUARY 26, 2023

Any organization can deliver thought leadership content if it has a system for generating ideas and a process for turning them into engaging assets. Half of C-suite executives say they leverage thought leadership to make purchasing decisions in tough economic times. What is thought leadership?

Leadership 141

Leadership Content Marketing Healthcare Google 141

5W PR

NOVEMBER 12, 2024

Thought Leadership Elevating company executives as thought leaders within their sector can boost credibility and draw attention. Thought Leadership Content Producing and disseminating high-quality content, such as blog posts, whitepapers, and case studies, can establish a company as an expert in its field.

Product Launch 78

Product Launch B2B Industry Case Study 78

5W PR

JANUARY 14, 2025

Publish thought leadership pieces, case studies, white papers, and blog posts that address key industry challenges and offer valuable insights. Analyze their recent coverage, areas of interest, and preferred interview formats. Offer exclusive insights, data, or interviews with relevant experts.

How To 78

How To Media Case Study Technology 78

5W PR

MARCH 12, 2025

This comprehensive guide examines proven strategies for building a positive cybersecurity brand image through ethical practices, compelling case studies, and authentic customer testimonials. According to Content Marketing Institute, 78% of B2B buyers use case studies when researching solutions.

Case Study 78

Case Study Branding Brand Ethics 78

Wadds Inc.

MARCH 5, 2025

The PR Population study by Ben Verinder, published by the CIPR last year, was an important piece of work. The study is the most complete analysis of the practitioner population of its kind. It impacts not just individual careers but also shapes the entire industry's approach to leadership, value and measures of success.

Publicity 52

Publicity Mobile Leadership Study 52

5W PR

OCTOBER 14, 2024

Media Relations Securing interviews, press releases, and feature articles in relevant publications helps B2B tech companies gain exposure. Thought Leadership Contributing to industry publications, speaking at conferences, and participating in webinars demonstrates expertise. It also builds trust among potential customers.

B2B 78

B2B Company Publicity Media Training 78

The Stalwart Blog

MARCH 5, 2020

Interview with Joanie Connell, Ph.D., Interviewer: Hey, welcome back to another edition of the Public Relations Security Videocast. Interviewer: Absolutely. Interviewer: There’s a lot of riding on those types of individuals. Interviewer: The Ph.D., Flexible Work Solutions. Really appreciate it.

Interviews 107

Interviews Video Communications Leadership 107

Prowly

JANUARY 23, 2025

To find expert comments and thought leadership opportunities, create a query for #journorequest or #bloggerrequest. These reporters appreciate comments from established experts and data from unbiased studies. When offering an expert for a comment or interview, show how one-of-a-kind they are. Working for green energy?

Pitching 104

Pitching How To Media B2B 104

Deirdre Breakenridge

JUNE 25, 2019

On June 13th, the #PRStudChat community gathered for a discussion on “Learning Leadership Skills.” Ken and our community of PR students, educators and pros shared their knowledge on how leadership is more than a fancy title, big office or a large salary. Building genuine relationships takes emotional intelligence.

Social Media 184

Social Media Media Leadership Community 184

Stern + Associates

AUGUST 13, 2014

Thought leadership is critical to brand differentiation and business growth – and core to effective communications strategies, particularly in today’s complex, crowded and commoditized world. Yet the sales community generally views thought leadership as a fancy name for marketing, outside their job to court new customers and close deals.

Leadership 103

Leadership Reputation Measurement Video 103

PRSay

OCTOBER 15, 2024

Bowen Foundation work-study scholar, and that organization, he said, really gave him the start to his career. “I Shortly after, he became involved with the group Neighbors 4 Neighbors, serving the local community and helping people during hurricanes. Then he started at the station as an Emma L. And I try to remove myself from the story.

Storytelling 140

Storytelling Local Transportation Television 140

Deirdre Breakenridge

MAY 23, 2017

A good public relations professional will counsel their client to have a blog or content hub as a way to showcase thought leadership, earned media placements, company news, and announcements, and engage with fans and followers. Turn Your Case Studies Into Content. Interview each other or trade posts. Use Guest Bloggers.

Blogging 282

Blogging Case Study Social Media Instagram 282

5W PR

FEBRUARY 15, 2025

A BBC study found that branded podcasts drive 89% higher awareness, 57% higher brand consideration, and 24% higher brand recall compared to traditional advertising. This high engagement rate makes podcasts particularly valuable for PR professionals looking to communicate complex messages or establish thought leadership.

Branding 78

Branding Brand Storytelling Exercises 78

Wadds Inc.

FEBRUARY 3, 2025

His career has included academic and senior corporate and leadership roles in the CIPR and PRCA. Through in-depth first-person interviews and case studies, Thomsons book explores the commitment and clear positions one would expect from activism on individual topics. Thomson is one of the UKs foremost public affairs leaders.

Company 93

Company Public Affairs Government Case Study 93

PRSay

AUGUST 6, 2024

Quotes, say one in four reporters surveyed in a study by Greentarget. 28% use quotes from releases only when they’re on deadline and can’t get an interview. What’s the least important element in a release — less important even than the dateline or the boilerplate? 31% rarely use quotes from releases. What’s their beef?

Writing 181

Writing Automotive System Leadership 181

ImPRessions - Crenshaw Communications

JUNE 20, 2019

While such content is meant to earn media coverage, PR pros also routinely create collateral for owned media like blog posts, white papers, social posts, and case studies. Leadership events. Inexperienced executives shouldn’t commit to a media interview or TV appearance without media prep. Media training.

Agency 188

Agency Publicity Media Training Training 188

PRSay

NOVEMBER 12, 2020

For instance, one of his favorite ways of generating sources was to have a “deskside meeting” with people, talking casually over coffee rather than doing a formal interview. I think we’re much more open to (remote interviews) nowadays, of course,” O’Connor said. Now, that dynamic has completely changed.

Journalism 211

Journalism Report Interviews Meeting 211

Buzzstream

JULY 7, 2021

As you read through this case study, you’ll see the unique circumstances and outcomes that make a page authority growth approach the right fit for a given website. Strategy #5 Thought Leadership. For this tactic, we leveraged the expertise and authority of the leadership team at Truliant. The Strategy.

Case Study 113

Case Study Study Strategy Leadership 113

Communications Conversations

APRIL 17, 2020

Especially given consumers are looking for brands to take leadership right now. General Mills is using Zoom to interview execs on key COVID-related topics. General Mills’ social team didn’t sit idly around very long–they started interviewing key executives a couple weeks ago around COVID-related topics.

Social Media 198

Social Media Brand Branding Employee 198

Sword and the Script

JULY 9, 2024

The key for B2B PR is to make it easy: Easy to understand; Easy to interview; and East to get questions answered. Like all things cultural in a team, this usually stems from the leadership. If the leadership believes social media is worth the effort, the team does too. You’ll have way more success that way.

Survey 183

Survey Journalism Report Pitching 183

Deirdre Breakenridge

MAY 8, 2018

During my time in PRSSA, the chapter meetings have ranged from learning how to elevate your brand, increase your social media presence, or ace an interview. There are also a variety of scholarships available to members, which support academic achievement, pursuit of education, and leadership accomplishments.

Education 232

Education Conference Meeting Social Media 232

Reputation Us

JUNE 15, 2022

Several studies conducted in the past few years have sought to identify what business issues are keeping CEOs up at night the most One group, Serenity in Leadership interviewed global business leaders across different business sectors earlier this year and found eleven general uncertainties concerning the C-suite. .

Reputation 146

Reputation Nonprofit Crisis Training 146

PRSay

AUGUST 18, 2023

In interviews aimed at understanding skepticism about climate change, the study found that many participants are suspicious of language that presents climate change as a crisis or an urgent threat. Art credit: iexpert ] The post People Mistrust Media Reports About Climate Change, Study Finds first appeared on PRsay.

Study 78

Study Report Media Television 78

PRSay

DECEMBER 7, 2017

All of these efforts are part of BEPS‘ commitment to providing thought leadership on ethics in public relations. This latest project was completed in collaboration with the members of PRSA’s College of Fellows , who participated in in-depth interviews and survey research. Page Center. Chapter 9 Practical Advice from Senior Pros.

Ethics 115

Ethics Journalism Conference Study 115

Sword and the Script

JULY 11, 2023

Additionally, a study from Pew Research Center found that 55% of podcast listeners cited that the reason they turn to podcasts was to learn something new. Reputation Revolution by Trevor Young I only recently discovered Trevor Young , but he talks about a topic that is close to my heart: thought leadership and “reputation marketing.”

Publicity 146

Publicity Small Business Trends Leadership 146

ImPRessions - Crenshaw Communications

MAY 22, 2018

Those hours, of course, include studying trade journals, reviews, and analyst reports. B2B can leverage trade outlet coverage by repurposing it into owned media, as well as in case studies, white papers, webinars, and pitches to bigger outlets. Additionally, trade press hits can multiply opportunities.

Pitching 168

Pitching Real Estate B2B Journalism 168

PRSay

AUGUST 26, 2021

Each week, PRsay will interview one of the nominees for the 2022 PRSA Board of Directors. Alma mater: UA Little Rock, Master of Arts in Applied Communication Studies. You’ve held a variety of leadership roles at PRSA starting with the Arkansas Chapter. Name: Heide Harrell, M.A., Location: Little Rock, Ark.

Meeting 148

Meeting Ethics Leadership Interviews 148

ImPRessions - Crenshaw Communications

OCTOBER 3, 2017

No one knows where the next great idea comes from, but experts in the study of innovation recommend starting with a mechanism that “enables a team to come up with a number of quality concepts to consider.” Extreme Leadership. ” Sites like CreativeBoom will boost output. To build better work relationships.

Blogging 159

Blogging Pitching Fashion Sports 159

PRSay

FEBRUARY 5, 2019

We played a bigger role and influenced decisions about increasing people’s awareness of hoarding, adopting these little dogs and raising funds to support the enormous care these neglected pets would require, and I saw a case study unfold that could contribute to the PR body of knowledge. Entrants who submit by the Feb.

Case Study 98

Case Study Study Guidelines International 98

Prowly

MARCH 4, 2025

We want to ensure that no answers to interview questions or pitches generated by AI will ever be sent to an editor. But your role shouldnt focus on collecting the data, AI will do that, but how to correctly interpret and share it with your senior leadership to influence business decisions. Analytics are becoming even more important.

Trends 104

Trends Reddit Pitching Data 104

ImPRessions - Crenshaw Communications

NOVEMBER 14, 2017

In PR this translates to pitching a story to local, regional media and creating a dossier of such hits to leverage into bigger interviews and stories. It’s a tried and true tactic for many media who aren’t comfortable being someone’s first interview but will take on something with a bit of a track record.

Local 159

Local Pitching Interviews B2B 159