PRSay

FEBRUARY 5, 2018

Executives seek to amplify their own voices through “thought leadership.”. Speeches, white papers, blog posts and even tweets create expectations about an executive’s communication skills that must be met when they do live Facebook chats, meet customers or talk with employees. Find the 2018 Trust Barometer here.).

Communications 149

Communications Employee Leadership Writing 149

ImPRessions - Crenshaw Communications

MAY 22, 2018

B2B can leverage trade outlet coverage by repurposing it into owned media, as well as in case studies, white papers, webinars, and pitches to bigger outlets. The pitching of bylines and interviews to trade publications is a cornerstone of a well-conceived thought-leadership plan. You get the best of both worlds.

Pitching 168

Pitching Real Estate B2B Journalism 168

ImPRessions - Crenshaw Communications

NOVEMBER 8, 2017

The minute a profile appears on your CEO, or a brand spokesperson kills it on a live broadcast interview, it’s time for the social media team to get involved. Don’t use a lifestyle magazine interview to interest another lifestyle pub, as that will likely backfire. Use coverage to demonstrate results to leadership.

Interviews 136

Interviews Pitching Infographics Print 136

ImPRessions - Crenshaw Communications

JUNE 10, 2016

Many a CEO has declined to make time for a media prep session on the grounds that “no one knows the company better than I do” or “I don’t want to sound ‘canned,'” only to falter in an important interview. Thought leadership events. Long-form content.

Media Relations 120

Media Relations Agency Media Training Media 120

Cision

JUNE 25, 2015

If it was a major interview, consider a behind-the-scenes look about how the coverage came to be. Speaking of LinkedIn, you can also update your summary that you have been featured in a particular publication, and note that you are available for future interviews on your topics of choice. Report back to leadership.

LinkedIn 120

LinkedIn Pitching Interviews Journalism 120

Cision

APRIL 6, 2016

In this interview, Michael shares his advice for brands looking to break through the noise, stand out and grab their audience’s attention. Learn top tactics with Cision’s free white paper! You can read a full white paper that I created on this topic called “ Employee Brand Storytelling.”.

Employee 120

Employee Storytelling Content Marketing Leadership 120

ImPRessions - Crenshaw Communications

MARCH 17, 2017

From the minute you polish your resume, through the interview process and on to the front lines of account work, PR is a business that demands accountability. Be scrupulous. “Scrupulous” means two things: honest, and attentive to detail. Both are very important for PR people.

Training 159

Training Writing Pitching Video 159

Cision

MARCH 17, 2016

In this interview, he discusses what the agency has planned for its newest client Haufe, how he measures success and why employees are key to improving a brand’s communication. Learn how with Cision’s free white paper! So how do you know what the right strategy is for your brand? Can you mitigate a crisis in real time?

Employee 120

Employee Agency Meeting Social Media 120

Cision

MARCH 29, 2016

In this interview, she discusses what it’s like to work in PR in Asia, what it takes to build a successful brand and how to stay on top of an ever-evolving industry. Learn how to defend your brand in real time with Cision’s free white paper! What’s the most important lesson you’ve learned about PR throughout your career?

Local 120

Local Retail Newspapers Sports 120

Sword and the Script

MARCH 10, 2019

Last summer, Washington Post Pulitzer-prize-winning columnist Steven Pearlstein lamented about the “ sorry state of corporate media relations ” after a major company declined to produce an executive for an interview for what he described as an easy story. 1) Storytelling, analytics and thought leadership are the top PR tactics and trends.

Survey 118

Survey Media Relations Corporate Communications 118

Sword and the Script

JANUARY 8, 2019

People are afraid, for example, and many corporate clients have policies that prohibit such interviews without a permission slip. You certainly need the sales leadership on board with a reference program, but marketing has to drive it, or it will fade away. 1) Soft interviews on your company blog.

B2B 82

B2B Media eBook Interviews 82

Ishmael's Corner

APRIL 14, 2015

Nieman Lab conducted a terrific interview with Tom Standage who heads the digital side of The Economist. So we’re switching toward what we call thought leadership, which is we sell sponsorship of conferences, with white papers, with online advertising as well. Will Advertising Disappear? It’s a terrific read.

Advertising 60

Advertising Advertising Storytelling Journalism 60

Beyond PR

MARCH 3, 2016

Thought leadership: it’s vital to brands big and small, established and new. Can you accommodate their preferences if they work with you (for example, phone interviews only)? When done right, pitching your thought leadership can be an easy way to land quality media pickup. Is your expertise on theme with their specific outlet?

Pitching 75

Pitching Media Leadership Examples 75

Sword and the Script

DECEMBER 13, 2016

2) Interview your speaker before the webinar. Whether your primary speaker is internal or external, carve out time for a 30-minute interview. For example, you can interview them on topics adjacent to the focus of the webinar, or cover in-depth an aspect the speaker will only touch on during the webinar.

B2B 60

B2B Infographics Interviews eBook 60

MaccaPR

MARCH 7, 2016

If you’re already creating content for the masses — whether an infographic, video, case study, blog post, white paper or e-book — view the newsroom as an aggregator. To help, Mayo created its own news network with all the tools and resources a journalist needs to file a story without personally interviewing a Mayo expert.

How To 48

How To Media Print Real Estate 48

Sword and the Script

JANUARY 3, 2017

Such concepts as newsletters, white papers, informative seminars, and other material intended to be useful are very old. It’s like asking someone to come in and write a thought-leadership piece and then have no thoughts to offer. . Erik Sherman, freelance journalist and writer. In one sense, it’s not new.

Journalism 65

Journalism Content Marketing Creativity Leadership 65

Sword and the Script

FEBRUARY 21, 2017

Ted covers a lot of ground in this interview for the Off Script series, but his answers are incredibly insight. > Senior leadership thinks of marketing as a service bureau. > Boots on the ground interviews with PR, marketing, sales leaders and the occasional journalist. It’ll be worth our while.

Marketing 75

Marketing System Data Tools 75

Beyond PR

MAY 3, 2016

As our new white paper Relationships & Discoverability explains, doing so will amplify the online reach of your content and even lead to media pickup — both of which are paramount to content marketing success. CNW used an action image of speaker David Meerman Scott to promote their blog interview via Twitter.

How To 40

How To Infographics Video Instagram 40

MaccaPR

OCTOBER 5, 2015

4 Big Content Marketing Lessons from General Mills, 3M, Ameriprise Financial & SCHERMER ," " Become Epic with Content Marketing: Interview with author Joe Pulizzi ," and " 5 Eye-Opening Lessons From 'Epic Content Marketing' "). Step 1: Gain Buy-In of Senior Leadership. Step 2: Document Your Content Marketing Strategy. Prioritize.

Content Marketing 48

Content Marketing How To Marketing Infographics 48

MaccaPR

DECEMBER 19, 2016

For content marketers seeking to generate leads from that new blog post, white paper, case study, event, infographic, research report, or webinar, here are 33 ways to ensure that your content is found, downloaded, clicked-on and consumed. Does your white paper offer provocative new viewpoints on an industry topic?

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Doctor Spin

APRIL 17, 2023

Write a white paper or research report on a topic related to your industry. Host a podcast or YouTube series featuring interviews with industry experts. The New Gold Standard: 5 Leadership Principles for Creating a Legendary Customer Experience Courtesy of the Ritz-Carlton Hotel Company. Suggested Reading Michelli, J.

Strategy 52

Strategy Customer Service Airlines Hotels 52

PR Conversations

APRIL 21, 2016

Even in smaller organizations, many recognize that “employee engagement” (related to where staff feel their individual contributions are valued) results in healthier work environments and trust in leadership, higher job satisfaction, increased productivity and staff retention. A contextual conclusion.

Employee 40

Employee Internal International Corporate 40

Sword and the Script

OCTOBER 22, 2019

Consider these sources: Paid social media – idea for growing exposure of existing thought leadership content, growing subscribers and showcasing your earned media. Often B2B marketers will use these to send white papers and pitch webinars but again thought leadership content is a good option here. 3) Audio and podcasts.

Marketing 72

Marketing Survey Study B2B 72

ImPRessions - Crenshaw Communications

OCTOBER 23, 2020

A solid B2B PR program offers ample tactics for a brand to educate its customers and convey its expertise through business conferences, content like bylined articles and white papers, customer seminars, and the like. Industry thought leadership is a differentiator. It was fun and exciting work, but often not very original.

B2B 242

B2B B2C Software Consumer 242

ZudePR

MAY 31, 2015

Another example is the benefit of ‘free learning’ I receive while doing the thought leader interviews for my weekly PR podcast. “Those range from conference speaker slots to podcast interviews to thought leadership events. Whether this be through blogs, speaker opps, white papers, or even ebooks.

Communications 81

Communications How To Blogging Content Marketing 81

Buzzstream

DECEMBER 11, 2024

It’s like chef’s kiss thought leadership stuff. We’re talking about white papers. And he wanted to interview other engineers and that sort of thing, but didn’t really have any sight into the customers who would ultimately be buying the product that all this was going into.

Reddit 77

Reddit How To LinkedIn Digital PR 77

Cision

MAY 21, 2015

Social Media Examiner’s Michael Stelzner helps your business navigate the social jungle with success stories and expert interviews from leading social media marketing pros. Maritza brings her experience as a serial entrepreneur and interviews today’s leading entrepreneurs. Find show notes at [link]. 14) John Jantsch.

Social Media 120

Social Media Marketing Pinterest Media 120