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It can be time-consuming to plan media outreach for local and national networks, cable news, podcasts, streaming television, public radio, and social-only video; however, a satellite media tour (SMT) can help. These tours aren’t just efficient, though. When done right, they can be creative and compelling. Your Media Strategy Partner.
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Highlight cultural authenticity and respect local customs. Develop content that resonates with the Malaysian audience by incorporating local culture and values. If possible, incorporate products, spokespersons or cultural events local to Sabah and Sarawak for your campaign to better resonate with East Malaysian audience.
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Other publics also seek consequences from an organization that the organization might prefer not to provide—such as a pharmaceutical company producing an orphan drug that might cure a disease but is not profitable. Fourteen questions posed to James Grunig from PR Conversations contributors Questions from Judy Gombita (Canada) Q1.
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