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How to Get Free Publicity Now (Real Estate Agents)

PR for Anyone

This tactic is one of the easiest ways to get media exposure for your business by taking what is already in the news and bringing it home (to your local market) and/or establishing yourself as the expert on that topic. . What information can you provide to keep the story going and position you as the real estate expert on the topic?

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Pitching the Local Media – Tips from the Pros

PR for Anyone

It is an absolute game changer for their real estate business in terms of credibility and visibility. The easiest way to do this is pitching the local media. Kathy Orton, Reporter and Real Estate Web Editor, Washington Post. Real estate agents tend to not think in terms of the story of the house.

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How to Create Great Content – FAST

PR for Anyone

Look at holidays and what you can relate your real estate business to and then post things about that. Interview your favorite loan officer about various credit topics – What does good credit mean for a loan? Team up with your accountant and interview them about these topics and then share the videos throughout the month.

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Importance of PR in Today's Uncertain World

PR for Anyone

Here are some successful pitch ideas we used this past week that elicited immediate response from journalists: 1) Real estate – when the Fed dropped interest rates, it crushed the stock market but proved incredibly valuable to the real estate market (NBC). This can also be adapted to with Skype interviews.

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Crafting Compelling Stories For Financial Tech Brands

The Hoyt Organization

The real gems of insight often come from your customers. Run surveys, interviews, or social listening to understand how your stories can better resonate with your audience. Branding of a Real Estate Development Company This project involved rebranding a real estate development company to help it attract a new line of investors.

Financial 101
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When a Client Turns Down That Juicy Media Interview…

Rock the Status Quo

We’re pitching editorial sources to fit THEIR needs, not gifting them with the fabulous opportunity of a lifetime interview with the reporter being eternally grateful for the favor. or you as the PR person do the interview. “If a client backs out of an interview, my reputation is on the line.

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8 “curiosity conversations” I’d love to have in 2021

Communications Conversations

My friend and local PR legend, Rose McKinney gifted me a wonderful book by Hollywood producer, Brian Grazer. The book was all about how he has used curiosity as his superpower to interview and chat with people like Princess Diana, LeBron James and many other folks he never dreamed he’d have the opportunity to chat with.