Flack's Revenge

DECEMBER 5, 2017

When I was director of corporate communications at a local healthcare organization, I would regularly receive a number of resumes from reporters whenever PR jobs opened up. I definitely cautioned students in my university classes against using these types of sources as credible references in their papers/projects.

Pitching 174

Pitching Journalism Video Advertising 174

Contently - Strategy

DECEMBER 1, 2022

What if I told you I exclusively use high-quality ingredients from local female or minority-owned farms? Or that I donate half of the money I make from each bake to the local hospice? During those interviews, you should have spoken to customers about your competitors. Without additional information, probably not.

Strategy 131

Strategy Branding Brand How To 131

ImPRessions - Crenshaw Communications

SEPTEMBER 20, 2018

Instead of granting a follow up interview to apologize further or commit to changing the name (a decision that couldn’t be made quickly), they posted an apology that acknowledged the problem and admitted their market research fell short. You never forget your first apology.

Corporate 149

Corporate Viral Community Crisis 149

Prowly

FEBRUARY 3, 2025

Brand recognition refers to the ability of consumers to identify a brand based on visual or auditory elements, such as logos, jingles, slogans, packaging, brand colors, and similar things, without needing to hear the brand's name. Power up your brand recognition strategy by pitching to the right media and measuring key metrics.

Branding 104

Branding Brand How To Measurement 104

Waxing UnLyrical

MAY 27, 2011

So I was asked to interview six PR pros who would work to expand the brand and product exposure, primarily from a publicity point of view. For your frame of reference, I’m based in upstate New York and my client is in Los Angeles.). Here’s what we were looking for and tips on rocking the interview: 1. I want a story.

Branding 76

Branding Brand Local Interviews 76

Waxing UnLyrical

APRIL 25, 2013

My first job was that of any traditional 16 year old as a cashier at a local grocery store. One day, on my lunch break, I was browsing the local mall and was asked to participate in a survey by a girl my age. I worked as an interviewer for several months. After a short conversation, I was hired. I respectfully declined.

Survey 84

Survey Airlines Interviews Local 84

Waxing UnLyrical

APRIL 4, 2013

I managed to juggle a full-time job and family, but I never felt the sense of accomplishment that people always refer to when talking about their career. At the time, I was working at the operation center for a major local bank in the Receipt and Dispatch department, which is a very nice way of saying mail room.

Local 109

Local Education Banking LinkedIn 109

Cision

JUNE 7, 2016

In this interview, Aedhmar discusses the benefits of working with the C-suite, the importance of effecting positive change with communication and why better understanding your audience will lead to more effective communication. The biggest change is that our communities have moved from being local to being global at a rapid speed.

Groups 120

Groups Industry Technology Communications 120

PRSay

MARCH 23, 2018

When my family undertook major renovations on our house in 2014, we began by interviewing several contractors. But few flood victims after Hurricane Harvey had the luxury of interviewing contractors. Nonprofit groups and volunteers came with tools and know-how. Even finding a contractor available then would have been difficult.

Corporate 109

Corporate Communications Crisis Management Crisis 109

Burrelles Fresh Ideas

AUGUST 2, 2023

Radio can accompany listeners throughout their day while offering a unique and intimate connection that doesn’t require a visual reference. By leveraging radio’s engaging audio format, PR can create memorable experiences through compelling interviews, entertaining segments, and carefully crafted brand messaging.

Radio 75

Radio Television Media Local 75

Buzzstream

MARCH 5, 2025

This is a high-intent keyword that, while it may only have 60 searches per month, has shown that it generates hundreds of unique links from referring domains for other ranking posts. This ripple effect dominates local news coverage. Its all the local press wants to talk about. So, this post could target food delivery statistics.

Digital PR 62

Digital PR Pitching Study Google 62

5W PR

SEPTEMBER 4, 2023

Sustainable fashion, often referred to as eco-fashion or ethical fashion, encompasses a holistic approach that seeks to minimize the environmental impact of the fashion industry while promoting fair labor practices. Supporting local artisans and craftsmanship to reduce carbon footprint. What is sustainable fashion?

Fashion 78

Fashion Communications Branding Brand 78

Solo PR Pro

SEPTEMBER 16, 2014

I see the new business process as an opportunity for me to interview a prospect, just as much as it’s an opportunity for them to get to know Geben. Reference it in an email or bring it on up your next call. Do they see you as a partner or a vendor? A consultant or a freelancer? Just semantics or is there an actual difference?

Skype 77

Skype Transportation Twitter eBook 77

MaccaPR

MAY 23, 2018

If, however, you can offer an exclusive interview with a CEO about a newsworthy topic their readers should hear about at the ribbon-cutting, you have a much stronger pitch. If you have a story you know a local editor won’t want to miss, try a call. Refer to editorial calendars. It’s like at a restaurant,” Kurschner said. “If

Pitching 82

Pitching Print Journalism Local 82

Buzzstream

SEPTEMBER 27, 2024

An excellent suggestion from James Brockbank during our podcast conversation about content relevance was to ask if you or your brand would be able to speak at an expert level if a newscaster were to interview you or your brand about this topic (something that can often occur in digital PR). There are local elections, national elections, etc.

Digital PR 118

Digital PR Pitching Radio Google 118

Communications Conversations

DECEMBER 13, 2019

So, I thought it was worth commemorating since the MN PR Blog has been an instrumental part of the local PR community for 15+ years. Ryan posted interviews with key PR leaders. I wanted to get some additional flavor for what the MN PR Blog meant to people in our industry, so I asked some colleagues and leaders in local Minneapolis/St.

Blogging 78

Blogging Community Agency Local 78

PR Conversations

JULY 24, 2014

A Chinese collector refers to the catalogue at a Sotheby's auction house in China. For example, in 2012 it began a series of video programs , such as “The Defining Moment” series, featuring interviews with legendary collectors and dealers. Quoted references: [1] Excellence Theory in Public Relations, James E Grunig. [2]

Marketing 87

Marketing Communications Video Reputation 87

Shift Communications

JULY 31, 2015

(Caution: This post contains lots of hockey references – apologies to non-sports fans). For PR pros that means racking our brains for every possible angle to secure that valuable air time – both local and national. Stress with your client that this is the most important interview or appearance they’ll ever do.

Interviews 60

Interviews Pitching Sports Local 60

Solo PR Pro

SEPTEMBER 5, 2023

Join industry associations (don’t forget about your preferred client industries), attend conferences, workshops, and local networking events. You can create a platform to interview thought leaders in your target industries or use it to highlight your own expertise. Encourage your network to refer you to their peers.

Leadership 77

Leadership LinkedIn Meeting Storytelling 77

Ethical Voices

JANUARY 30, 2023

I saw a column from Scott in a local newspaper and reached out to invite him to be a guest. Well, when you come from a journalism background, that’s kind of how you refer to it. Listen to the full interview, with bonus content, here Then I switched over to what we always joke as the dark side about 15 years ago.

Ethics 92

Ethics Journalism Radio Television 92

PR in High Definition

MARCH 24, 2020

Cultures vary wildly too; France is the country closest to the UK in proximity, yet the two countries are vastly different – there are different languages, different attitudes, different traditions, and different cultural references. If local spokespeople are available, the next hurdle to overcome is engaging them.

Local 48

Local Case Study Agency Resources 48

Buzzstream

SEPTEMBER 3, 2024

When we interviewed Will Hobson , he mentioned how journalists reuse their subject line as the headline of their pitch. I’d be happy to share the full report or arrange an interview with our lead researcher. If you’re interested in more advice or an interview with [Wedding Planner’s Name], please let me know!

Pitching 126

Pitching How To Digital PR Data 126

Solo PR Pro

MAY 10, 2022

This could help add substance to your pitch if you're referencing data, interviews or graphics that are already published. Reference an exclusive interview with an executive or the CEO of a company? They could also be a local radio host, podcaster or blogger. For example, are you going to publish a press release first?

Pitching 58

Pitching Media Journalism Data 58

Bianchi Biz Blog

MARCH 7, 2022

I think this article is one we’ll reference back to for quite some time. By the end of my junior year I was running the paper, and one of my stories got picked up by a local newspaper. It covers many big issues in a digestible way. What elements or characteristics do you look for in a story?

Meeting 81

Meeting Automotive Media Transportation 81

Sword and the Script

SEPTEMBER 13, 2016

The result – an audio interview titled Using Content Marketing to Grow Your Law Practice – was later syndicated by the ABA publication Law Technology Today and is freely available for subscription wherever you enjoy your podcasts. Shared media generally refers to social media. Paid media is advertising. A website is owned media.

Content Marketing 60

Content Marketing Marketing Ethics Advertising 60

Buzzstream

MARCH 26, 2025

So we’ll probably exchange brand equity between us in this interview, right? Like we’re gonna both share this interview, we’re both gonna get benefit from it, right? I was like, ah, that’s strange, that attracted 300 referring domains. And that’s a win-win. Like why did that attract that?

Branding 62

Branding Brand SEO Data 62

PR Conversations

NOVEMBER 20, 2014

Both works touch on organised labour – although surprisingly this is not given much consideration in the latest book, where the authors make a passing reference to the role of IC not being “to make every office or factory work like a workers’ cooperative” and there is no listing for Union relations in the contents or index.

Employee 77

Employee How To International Internal 77

Bianchi Biz Blog

MAY 16, 2022

I got my start in journalism working for my college newspaper…but professionally it’s been 11 years now and I actually got my start because a friend from college referred me to an open position at her company, and I’ve been in B2B ever since. We like to hike, play board games, visit our local breweries.

Meeting 74

Meeting Media Engineering Journalism 74

Presspage

AUGUST 24, 2023

Hub’ content refers to regularly scheduled, thematic content that retain and engage subscribers, encouraging them to return for fresh content. Discovering New Loyalty Porsche Nederland launched 'Discovered,' an online lifestyle magazine showcasing qualitative content such as documentaries, podcasts, and interviews to reach new audiences.

Storytelling 78

Storytelling Data YouTube Strategy 78

Sword and the Script

FEBRUARY 21, 2017

Ted covers a lot of ground in this interview for the Off Script series, but his answers are incredibly insight. 1) You’ve had a long career in marketing, as an employer, as an employee, and a tour as the president of the local Raleigh-Durham American Marketing Association chapter (AMA Triangle). . >Finance

Marketing 75

Marketing System Data Tools 75

PR Conversations

JULY 8, 2016

Also, I wanted the series to have a more authentic style with chapters from nationally or regionally based authors who eschewed the use of North American frames of reference in favour of local archival and oral history research. Each book would have 10 chapters of 4000 words each plus references.

Skype 48

Skype Conference Writing Internal 48

Buzzstream

JUNE 5, 2024

Some people refer to digital PR as content-led link building. I refer to this as “jump-start link building.” How to pitch: This gave me four rankings lists that I could pitch to journalists in the local media outlets in the top-ranking cities. The term digital PR means different things depending on who you ask. monthly searches.

Digital PR 62

Digital PR Examples Strategy Survey 62

Waxing UnLyrical

OCTOBER 26, 2016

In addition to stalking dozens of utilities online, we conducted executive interviews with several social media managers. Of course, geo-targeting helps with events and promotions , but it’s also used for providing customers with hyper-local news, especially when traditional media may not be interested. When do they post? Be prepared.

Interviews 40

Interviews Analytics Social Media Survey 40

Maxim Behar

APRIL 11, 2024

Host: I recently interviewed the entrepreneur Hristo Popov, and we discussed this exact topic – the environment. I'm referring to the Islamic religion. This market mentality is lacking among young people in Bulgaria, whether we refer to Gen Z or the previous generation. It's the people." Only the people. But don't envy them."

Television 59

Television System Interviews Travel 59

Journalistics

FEBRUARY 25, 2013

I hope by now that you’re familiar with inbound marketing, a term coined by HubSpot , referring to a fundamental shift away from interruption-based marketing tactics (like telemarketing or direct mail) to inbound or “pull” based marketing tactics that attract interested audiences to your marketing messages. Inbound Media Relations.

Media Relations 52

Media Relations Media Pitching Writing 52

Waxing UnLyrical

MARCH 11, 2019

I was helping the local initiative get off the ground and needed some ideas on how to let the people in need know about the program. Even on our limited budget, deciding to use social listening and a few qualitative interviews gave me the chance to step inside the target market’s shoes. Walk In Their Shoes. Start Somewhere.

Community 45

Community Resources Facebook Interviews 45

Communications Conversations

FEBRUARY 6, 2018

She was referred to me for a potential piece of business with Thermo King (at the time). I always enjoy reading your interviews with other communications professionals, and I am humbled you asked me to participate. I almost didn’t go to my internship interview because I had to drive 2.5

Energy 68

Energy Corporate Travel Internal 68