PR for Anyone

OCTOBER 12, 2021

Interview your favorite loan officer about various credit topics – What does good credit mean for a loan? Team up with your accountant and interview them about these topics and then share the videos throughout the month. Content can be all about neighborhoods you specialize in and the local community. Bad credit?

Real Estate 130

Real Estate How To Local Interviews 130

Bianchi Biz Blog

JULY 22, 2024

Highlight cultural authenticity and respect local customs. Develop content that resonates with the Malaysian audience by incorporating local culture and values. If possible, incorporate products, spokespersons or cultural events local to Sabah and Sarawak for your campaign to better resonate with East Malaysian audience.

Marketing 101

Marketing Tourism Local Government 101

PRSay

SEPTEMBER 24, 2024

Visit this link for additional programming and ethics resources. I recently went after some work through a competitive process where my firm had submitted an RFP and was shortlisted to the interview stage. PRSA recognizes Ethics Month each September to bring increased attention to the communications profession’s core foundation.

Ethics 94

Ethics Employee Survey Community 94

Communications Conversations

APRIL 17, 2020

General Mills is using Zoom to interview execs on key COVID-related topics. General Mills’ social team didn’t sit idly around very long–they started interviewing key executives a couple weeks ago around COVID-related topics. Nice to see a local company doing that here in Minnesota.

Social Media 198

Social Media Brand Branding Employee 198

PRSay

APRIL 24, 2020

When pitching story ideas to journalists during the COVID-19 crisis, PR pros should use email, find local news angles and make experts available for video interviews, according to Cision’s “ 2020 State of the Media Report ,” released on April 21. Smaller staffs and reduced resources continue to challenge reporters.

Report 167

Report Pitching Media Survey 167

PRSay

APRIL 19, 2018

When I made my transition I was fortunate to have been a member of my local PRSA Chapter, which provided a very supportive network of colleagues and friends. While considering the many PRSA resources, here are three other ideas to consider: Get involved. Set up information interviews. Ask for a mentor. Build your network!

Local 112

Local Resources Study Interviews 112

PRSay

AUGUST 23, 2021

According to statistics from West Virginia’s Department of Health and Human Resources, Black residents make up 3.6 The more the state collaborates with local and community pharmacies and other groups, the greater the likelihood that residents will want to receive the vaccine. Enlisting trusted local leaders.

Communications 126

Communications Local Survey Transportation 126

5W PR

FEBRUARY 19, 2024

Empowering through knowledge Instead of just pushing products, become a trusted resource in the wellness market. Create online forums, host local events, or collaborate with like-minded brands. Feature testimonials, video interviews, or user-generated content to showcase real experiences.

Consumer 78

Consumer Industry Brand Branding 78

PR Insiders

NOVEMBER 10, 2020

With reduced staff and limited resources, they are often crunched for time and an email allows them to review a pitch at their leisure, without you interrupting their day. Be willing to do video interviews. In years past, most interviews with print reports were conducted in person or by phone. Keep up with local news.

Media 78

Media Pitching Print Interviews 78

Contently - Strategy

AUGUST 14, 2024

You can leverage a range of audience research strategies: hosting surveys, scouring customer reviews, using AI sentiment-analysis tools, and conducting customer interviews are all good starting points. Ask the Content Strategist: FAQs about NLP and SEO How does NLP affect local SEO and geographically targeted content?

SEO 52

SEO Engineering Google Local 52

5W PR

SEPTEMBER 4, 2023

Sustainability in fashion The traditional fashion industry has long been associated with unsustainable practices, including excessive resource consumption, exploitation of labor, contribution to pollution and waste, and of course, fast fashion. Supporting local artisans and craftsmanship to reduce carbon footprint.

Fashion 78

Fashion Communications Brand Branding 78

Landis PR

NOVEMBER 14, 2022

Adaptation: In today’s environment, a comms plan made in the headquarters of a developed market must – more than ever – go through local consultants to adapt it to the realities of each country before the plan is applied in several markets. In interviews and support materials, it’s okay to recognize direct and indirect competitors.

Communications 98

Communications How To Local Survey 98

PRSay

OCTOBER 20, 2020

Each week this fall, PRsay will interview one of the nominees for the 2021 PRSA Board of Directors. Chapter involvement introduced me to a broad local network that has always proved to be a wealth of resources. Name : James Shackelford, APR. Location : New York and Dallas. Current title : President & CEO, SomaComm.

Meeting 78

Meeting Leadership Corporate Local 78

Barokas

MARCH 16, 2020

Stick to the facts and point your audience to official resources (your local government communications or the CDC) for more information. Many of our clients are offering their respective expertise to media as a resource during ongoing COVID-19 coverage, and leveraging their platforms to educate the public and their employees.

Communications 88

Communications Case Study Conference Resources 88

Cision

JUNE 8, 2017

Once your release has crossed the wire and journalists are emailing and calling for interview opportunities, your work is done, right? Those short on time and resources often turn to media database services to give themselves more time to fully focus on campaign content creation. Have Your Media Brief Ready. Use a Workflow Platform.

Pitching 225

Pitching Print Conference Local 225

PR for Anyone

AUGUST 6, 2020

Why this pitch appealed to the media : Nurse Curry serves a local community, Hampton Roads, Virginia. She took a national story/trend and brought it local. She provided local resources and her expertise as to how people in her community can care for their elderly loved ones. SPOILER ALERT: YES!

Case Study 100

Case Study Study Media Skype 100

Polaris

DECEMBER 11, 2014

dpms is a local London business that sells branded apparel, jewelry and products by local artisans. The win inspired Metro News , a local tabloid, to profile dpms in a feature story. And faced with financial pressures that threaten their survival, legacy media aren’t dedicating other resources to respond to comments either.

Apparel 123

Apparel Media Ethics Interviews 123

PRSay

MAY 26, 2020

For many weeks, hospitals in the region had to focus their resources on treating an unrelenting arrival of seriously ill coronavirus patients. Although the coronavirus has affected different parts of the country in different ways, hospital systems across the nation are launching communications campaigns to bring patients back.

Communications 189

Communications Crisis System Healthcare 189

PRSay

JULY 16, 2020

In an interview with PRsay, Campbell shares her insights on working with CEOs, leading virtual teams and overcoming barriers to management roles: What are the main distinctions between management and leadership? We manage our time, projects and resources, and often begin to manage people.

Leadership 163

Leadership Meeting Employee Internal 163

Landis PR

APRIL 12, 2021

Even now, print newsrooms usually have far more reporters than comparable broadcast organizations so it’s easier to commit resources to in-depth, enterprise and investigative projects. They are often the go-to pool resource for other media, because they provide quick and accurate fundamentals, especially when time is of the essence.

Meeting 98

Meeting Media Print Enterprise 98

Buzzstream

SEPTEMBER 23, 2024

Here’s why: More Knowledgeable Audience I’ve found a less and less receptive audience for tactics like link insertions , resource page link building, and broken link building. She provided some great tips in our latest episode : There are plenty of resources available if you know where to look. I just made digital PR cool again.”

Digital PR 62

Digital PR Google SEO Pitching 62

Cision

JUNE 25, 2015

Here are 10 easy ways to maximize new press using your own internal resources: 1. This tactic can be especially effective for garnering local press (Think: Local company earns coveted spot on prestigious Inc. If it was a major interview, consider a behind-the-scenes look about how the coverage came to be. 500|5000 list).

LinkedIn 120

LinkedIn Pitching Journalism Interviews 120

Prohibition

AUGUST 29, 2023

This can include product reviews, interviews, or features in food publications, both online and in print. Allocate resources : Determine the budget, time, and manpower needed for your food PR campaign. Ensure you have the necessary resources to execute your strategies effectively.

Product Launch 62

Product Launch Crisis Management Agency Social Media 62

PR in High Definition

MARCH 24, 2020

You’re better to establish the company in two key countries, than spread resources too thin and have a fleeting presence in four switch on, switch off countries. In many cases, the expectation is that content simply needs translating into local languages and can be pushed out. Another common faux pas is bundling results.

Local 48

Local Case Study Agency Resources 48

Cision

MAY 18, 2016

In this interview, Sonja discusses how to tailor communication based on culture, the process of developing a global communication strategy and why it’s so important to send the right message to the right audience at the right time. Is there any downside? It definitely has.

Corporate 159

Corporate Groups Local Enterprise 159

Prohibition

JULY 7, 2023

Some agencies specialise in working with restaurants, helping them create a strong presence in the local culinary scene and attract customers. Time and resource savings : Managing PR in-house can be time-consuming and resource-intensive, especially for small businesses.

Agency 62

Agency Case Study How To Crisis 62

Cision

JANUARY 19, 2016

In fact, the Pew Research Center found that 67 percent of smartphone users shared pictures, videos or commentary about local events in 2015. So how can brands prepare when local events turn into national and global crises in mere seconds? In mid-June, media coverage focused on a map revolving around one city: Oak Island.

Crisis 120

Crisis Tourism Local Crisis Management 120

The Proactive Report

JANUARY 21, 2017

A colleague of mine is a master of TV placements, both local and national. What stories were being told that are now not covered anymore, due to lack of resources. Most media outlets lack these resources now. And they have fewer resources with which to produce these stories. What’s the secret?

How To 100

How To Media Case Study Resources 100

PRSay

MARCH 23, 2018

Thankfully, expert resources soon arrived, in some cases from faraway states, to guide them. When my family undertook major renovations on our house in 2014, we began by interviewing several contractors. But few flood victims after Hurricane Harvey had the luxury of interviewing contractors. This is a valuable perspective.

Corporate 107

Corporate Communications Crisis Management Crisis 107

Konnect Agency

SEPTEMBER 16, 2019

It was crickets and a few interviews here and there for months and then pretty much overnight, I decided that within the next month I was going to move six hours away in hopes to work at a PR Agency in LA. Boy, was I wrong! Here are a few tips and tricks I would recommend for those new graduates who are ready to start their PR careers.

LinkedIn 75

LinkedIn Interviews Meeting Agency 75

Cision

JULY 19, 2016

In this interview, Lynda discusses how technology has transformed PR, why the press release is not dead and the strategies brands should adopt to improve their campaigns. After graduating from college with a degree in broadcast journalism, a professor recommended me for a part-time position at the local Fox affiliate.

Real Estate 120

Real Estate Agriculture Local Technology 120

Communications Conversations

DECEMBER 13, 2019

So, I thought it was worth commemorating since the MN PR Blog has been an instrumental part of the local PR community for 15+ years. Ryan posted interviews with key PR leaders. I wanted to get some additional flavor for what the MN PR Blog meant to people in our industry, so I asked some colleagues and leaders in local Minneapolis/St.

Blogging 78

Blogging Agency Community Local 78

Deirdre Breakenridge

NOVEMBER 3, 2016

Even as students, there are numerous resources at your fingertips to help you prepare for a future as PR professionals; many of these opportunities can help you build a professional portfolio while still in school. Are you helping the organization seek media coverage for their events and local fundraisers? And many more!

Trade Shows 150

Trade Shows Community Social Media Resources 150

Norton's Notes

MARCH 21, 2017

This is an interview I did with the guys at Vuelio for their Blogger Spotlight section after I was kindly listed in their top ten PR bloggers for the third year running. News in 2017 is hyper local. They have very kindly allowed me to re-share this with you here on my blog, I hope you like it.

Interviews 35

Interviews Writing Blogging Social Media 35

Solo PR Pro

AUGUST 2, 2022

For many solo PR pros, the idea of becoming an adjunct instructor at a local college or university can be appealing. “With more programs moving online, opportunities to teach no longer have to be limited to your local university,” explains Kristie. Resources for adjunct instructors. Think you're ready to dive in?

Education 107

Education Course Nonprofit Resources 107

Stephen Waddington

MARCH 17, 2021

BBC investigation into bullying and harassment I was apprehensive when the BBC asked to interview me about my experiences of working at Sellafield. I had ignored the senior human relations leader who agreed we could sponsor a local Pride event so long as “we didn’t let them make a song and dance about it”.

Storytelling 147

Storytelling Local Case Study Television 147

PR for Anyone

AUGUST 25, 2022

So for the next thirty days, in terms of your local media, newspaper, radio, television, you have a great opportunity to pitch back-to-school stories. There’s tons of resources in there to help you do these pitches. Transcript. It is the end of August. I know where I am, the majority of the kids went to school today.

Pitching 130

Pitching Media Insurance Insurance 130