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Hand mixers could be used in an event where local chefs demonstrate desserts. Or they could be given to local soup kitchens and homeless shelters to build the neighborhoods. Either approach could garner great press. It is up to you to decide which will do the most good in connecting with consumers.
When my family undertook major renovations on our house in 2014, we began by interviewing several contractors. But few flood victims after Hurricane Harvey had the luxury of interviewing contractors. Drills, exercises and seminars had built their knowledge and experience into muscle memory so they could respond almost instinctively.
Join industry associations (don’t forget about your preferred client industries), attend conferences, workshops, and local networking events. Showcase your expertise by offering workshops, webinars, or seminars. You can create a platform to interview thought leaders in your target industries or use it to highlight your own expertise.
Richard will be conducting a “Full Frontal” seminar for Mediabistro on September 28 at their West Hollywood offices. After that, he’ll be visiting Cincinnati on October 10th to headline the local PRSA’s annual media day event. So fire up those iPods and have a listen!
I’d be remiss if I didn’t mention the travails of charging a Chevrolet Bolt EV to get back and forth to the annual CAR Management Briefing Seminars in Traverse City, MI. It didn’t hurt that GM President Mark Reuss was offering encouragement via Facebook on that drive. And somewhere back in time, I was an elected school board member.
For many solo PR pros, the idea of becoming an adjunct instructor at a local college or university can be appealing. “With more programs moving online, opportunities to teach no longer have to be limited to your local university,” explains Kristie. “It gives me additional credibility among my peers and clients.”
Understanding the social, economic, and political environment around you is crucial, so staying current on local, national, and global events is essential to me. I’m an extrovert, so I appreciate face-to-face events such as seminars and large conferences. Which PR club, association or tribes do you belong to—and why?
Just last week, for example, I talked with a man waiting in line to board an airplane in London as I returned from teaching a seminar in Nigeria. They would simply turn public relations over to local practitioners throughout the world, and few practitioners would understand or appreciate what other practitioners are doing.
So I went into the garage, and they interviewed the drivers and I loved it because I was big into Formula One. And at the same time, I also worked for a local government publication. In Melbourne, where I was responsible for kind of sourcing stories for the publication, particularly around what was impacting local councils.
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