Cision

APRIL 21, 2016

In this interview, Alan discusses understanding clients’ diverse needs, starting a dialogue with your audience and becoming an important presence in local target markets. There are two parts: First is a realization that global really means “multi-local.” Have a fundamental understanding of video storytelling.

Local 120

Local Newspapers International Internal 120

Prowly

FEBRUARY 3, 2025

Engaging storytelling One of the easiest ways to get widespread brand recognition is to tell a story. Thought leadership: frequently post op-ed, thought leadership content, blogs, and interviews to establish authority in the market and reinforce your brand messaging.

Branding 104

Branding Brand How To Measurement 104

The Hoyt Organization

SEPTEMBER 10, 2024

To achieve this, successful brands leverage the power of fintech storytelling. The Power of Storytelling in Financial Technology The ability to build and tell financial tech brand stories is more than just a skill — it’s a secret weapon. But why is fintech storytelling so important?

Financial 102

Financial Real Estate Branding Brand 102

Presspage

AUGUST 24, 2023

Furthermore, Porsche's core values, including exclusivity, entrepreneurship, design, and performance, serve as the foundation for their storytelling approach. Local micro-influencers, like Eva Cleven, were leveraged to engage the target audience through podcasts. pages per session in 13,158 sessions.

Storytelling 78

Storytelling Data YouTube Strategy 78

Cision

JUNE 25, 2015

This tactic can be especially effective for garnering local press (Think: Local company earns coveted spot on prestigious Inc. If it was a major interview, consider a behind-the-scenes look about how the coverage came to be. 500|5000 list). Update your profiles and bio. Are you the one quoted?

LinkedIn 120

LinkedIn Pitching Journalism Interviews 120

Cision

MAY 10, 2016

Storytelling has changed. Francis College, says transmedia storytelling is the path brands need to take. Francis College, says transmedia storytelling is the path brands need to take. We are moving away from the age where there was one linear master story plot and storyteller. But what is the right way?

Storytelling 120

Storytelling Customer Service Travel Instagram 120

Flack's Revenge

DECEMBER 5, 2018

This is my first in series of interviews on the topic. Instagram is all about dazzling images and stories and Facebook is increasingly about video storytelling. I thought it would be great to get Drew Neisser’s views. He’s an impressive guy. And LinkedIn is a powerhouse for B2B lead generation and recruiting.

Social Media 149

Social Media Marketing Media B2B 149

Contently - Strategy

JANUARY 24, 2022

How Dell Perspectives Grew Its Audience 200 Percent and Launched a Digiday Award Winning Content Site Through Bold Impact Storytelling. HotPads needed to ramp up traffic and grow a loyal, engaged audience of locally targeted personas with more high-quality, original content.

Case Study 113

Case Study Study Branding Brand 113

Rock the Status Quo

DECEMBER 10, 2015

I have a local bank client that just started working with me in September. ” Sure enough, two solid weeks of pitching landed two byline articles, and a handful of interviews. A wealth of opportunities, with placements for the most important local publications clustered to hit during a four to six-week period.

Pitching 100

Pitching Real Estate Banking How To 100

5W PR

OCTOBER 10, 2024

Brand Storytelling Storytelling remains one of PR’s most powerful tools. Pitching story ideas, arranging interviews, and providing media kits ensure that the brand is featured in relevant publications and news outlets. In the competitive realm of hospitality PR plays a crucial role in shaping consumer perceptions.

Consumer 78

Consumer Branding Brand Crisis Management 78

Stern + Associates

MARCH 17, 2023

By now the big changes that have occurred since the days of Walter Cronkite – a 24/7 news cycle, a global and interconnected focus rather than a local one, the reduction of reporting staff by many media organizations in the rush to remain profitable (accelerated in the era of social media platforms) – are well known.

Media Relations 118

Media Relations Media Storytelling Report 118

PR for Anyone

JULY 27, 2024

Local Connections : Is there a local athlete from your area competing in the Olympics? Highlighting hometown heroes can create a strong local interest story. You might partner with local gyms, schools, or community centers to celebrate and support these athletes. These stories can foster a sense of pride and unity.

Media 130

Media Pitching Local Training 130

PRSay

FEBRUARY 5, 2018

If you’ve been hired for a ghostwriting assignment or are working with a new CEO for the first time, considering preparing by talking to people who know the person well, attending a meeting to observe your client in a natural setting or emailing the CEO a short list of questions before your interview. Research and ask questions.

Communications 149

Communications Employee Leadership Writing 149

Burrelles Fresh Ideas

AUGUST 2, 2023

Television , with its visual storytelling capabilities and wide viewership, remains a powerful tool for conveying messages to a mass audience. By leveraging radio’s engaging audio format, PR can create memorable experiences through compelling interviews, entertaining segments, and carefully crafted brand messaging.

Radio 75

Radio Television Media Local 75

Remote PR Jobs

SEPTEMBER 25, 2023

Building strong relationships with markets requires relentless honesty and compelling storytelling directed at the desired audience. After that he adds $250 for each local print and radio placement, $500 for local television coverage, $750 for national print and radio placements and $1,500 for national television placements.

Radio 100

Radio Print Television Local 100

Rock the Status Quo

SEPTEMBER 16, 2015

Since we’re in the tail-end of third quarter, I decided to interview the new hire on his area of expertise, diving into specific trends he had noticed during this quarter and their local impact. I wrote up the press release showcasing these trends, giving it a heavy local spin. Today is day one.

Pitching 100

Pitching Local Trends Interviews 100

Cision

JANUARY 28, 2016

In this interview, Stuart discusses his motives for making the switch, the value of a news background and the intersection of journalism and PR. What role do you think storytelling plays in PR? PR professionals are always looking to better understand journalists, and Stuart Pfeifer has the inside scoop. Rapid Fire Round.

Journalism 120

Journalism Newspapers Writing Report 120

Cision

MARCH 31, 2016

In this interview, Neil discusses his background as a journalist, what it’s like working in the technology industry and the changing role of the media. I’ve written everything from daily news reports, to feature-length articles, to opinion and editorial pieces, to product reviews, to interviews and profiles and so on.

Newspapers 120

Newspapers Reddit Journalism Technology 120

Cision

AUGUST 9, 2016

In this interview, Brandon shares why brands shouldn’t focus too much on competitors, how to streamline your pitches to journalists and how social media can help your brand in a crisis. I thought to myself: “Everything we do is storytelling!” For a daily beat reporter, our stories had to have a local tie.

Crisis 0

Crisis Reputation Study Social Media 0

5W PR

SEPTEMBER 30, 2024

PR agencies specialize in media pitching and securing interviews, features, and expert commentary on topics related to seasonal illness. A PR partner can develop strategic campaigns that showcase the benefits of your products through authentic storytelling.

Agency 78

Agency Pharmaceuticals Healthcare Crisis Management 78

Contently - Strategy

JULY 22, 2021

Today, Traveler spans 87 local editions across the globe. “We pivoted our storytelling to focus on armchair travel,” explained Robin Bennefield, Marriott International’s editorial director of Marriott creative and content marketing. . ” Local travel for a global audience.

Travel 76

Travel Hotels Storytelling Content Marketing 76

Cision

DECEMBER 2, 2016

In this interview, Jen discusses how brands can get noticed by their audience, why they need to deliver on the promises they make and how the lines between marketing channels are blurring. Then, during my sophomore year I landed a PR internship with a local Boston-based firm, and the rest is history. How did you get your start in PR?

Film 120

Film Creativity Travel Brand 120

Solo PR Pro

APRIL 8, 2021

We sat down with Bernadette to discuss how her background in journalism impacted her career in PR, how she struck out on her own as a solo PR pro (and grew both her client and employee roster) and how she’s using her PR skills to help prioritize diversity, equity and inclusion practices at her local PRSA chapter.

Meeting 96

Meeting Journalism Employee Storytelling 96

5W PR

FEBRUARY 19, 2024

Create online forums, host local events, or collaborate with like-minded brands. Sometimes it’s best to let the customers be the storytellers. Feature testimonials, video interviews, or user-generated content to showcase real experiences. Encourage user-generated content, testimonials, and peer-to-peer support.

Consumer 78

Consumer Industry Branding Brand 78

Ethical Voices

OCTOBER 28, 2024

But for local influencers, for example, or, let’s say, regional ones who are covering the region, I have lots of problems. For us, it’s storytelling, it’s reputation management.” So, we are very happy with this, and this is very important, fact checking, and responsible storytelling, and responsible engagement.

Ethics 53

Ethics How To Crisis International 53

Stephen Waddington

JULY 17, 2018

We do it through a combination in-house developed software and good old-fashioned storytelling and journalistic skills. We’ve been helping Asda’s PR team with a strategic programme to showcase the uniquely warm relationship between Asda colleagues and customers – and Asda stores’ commitment to make a difference in their local communities.

Storytelling 60

Storytelling Local Community Case Study 60

Waxing UnLyrical

JULY 18, 2019

She also interviewed a program participant served by Goodwill as part of that. While influencers may have a strong reach or following, their authentic use of storytelling allows them to meet the needs of a specific audience, and it is through our engagement and activation that we are able to find influencers who best fit our values.

Nonprofit 86

Nonprofit Fashion Retail Enterprise 86

PRSay

NOVEMBER 21, 2022

The livestream interview was broadcast from ICON 2022 — the first roadshow for PRSA’s monthly series on LinkedIn. More than ever,” she said, “authentic storytelling is coming through as a theme that communicators need to strengthen” to reach wider audiences. 14 episode of S&T Live.

Leadership 60

Leadership Conference Retail Storytelling 60

Solo PR Pro

SEPTEMBER 5, 2023

Join industry associations (don’t forget about your preferred client industries), attend conferences, workshops, and local networking events. You can create a platform to interview thought leaders in your target industries or use it to highlight your own expertise. Educate your target audience. Get creative with thought leadership.

Leadership 77

Leadership LinkedIn Meeting Storytelling 77

5W PR

JANUARY 8, 2019

Opening a new sustainable HQ or lab may warrant a press trip or “field trip” for aspiring young female scientists at local schools. Brands will win with authentic, focused storytelling, and by finding the loyal tribe that is moved by their mission. Telling a specific, transparent brand story.

Branding 74

Branding Brand Instagram Fashion 74

Prohibition

AUGUST 29, 2023

Food PR Strategies for Launching New Products and Menu Items Storytelling : Every new product or menu item has a story behind it. Utilise the power of storytelling to create a connection with your audience. This can include product reviews, interviews, or features in food publications, both online and in print.

Product Launch 62

Product Launch Crisis Management Agency Social Media 62

Communications Conversations

OCTOBER 13, 2015

One of my favorite local Instagram campaigns is #onlyinmn. 2: What about producing your own interview series live from volunteer events? Essentially all Explore MN does is enlist the thousands of Instagrammers from across the state of Minnesota to tell its story for them. Simple, but brilliant. Remember the #LilyforTarget launch?

Corporate 60

Corporate Creativity Employee Instagram 60

Sword and the Script

NOVEMBER 29, 2016

Where the major daily newspaper – even the online version – was the single most influential local publication in any American city, today it’s just one among many. It’s an inherent philosophy for being helpful, with a predilection for storytelling, and the patience to build trust and the knowledge that relationships take time.

Content Marketing 60

Content Marketing Publicity Marketing Television 60

PRSay

OCTOBER 15, 2024

Benitez talked about how he started out and recounted watching the local Miami news as a child. That’s how I realized how important local news was,” Benitez said, adding that he knew there was a future for him in television, sharing the news and telling stories. “I What is my storytelling technique?” he continued.

Storytelling 141

Storytelling Local Transportation Television 141

Waxing UnLyrical

MARCH 11, 2019

I was helping the local initiative get off the ground and needed some ideas on how to let the people in need know about the program. Even on our limited budget, deciding to use social listening and a few qualitative interviews gave me the chance to step inside the target market’s shoes. Walk In Their Shoes.

Community 45

Community Resources Facebook Interviews 45

5W PR

JANUARY 31, 2024

Community Relations: Involves engaging with local communities, demonstrating corporate social responsibility, and building positive relationships beyond business interests. PR specialists pitch stories, arrange interviews, and share press releases to secure positive media coverage for the company or its products.

Technology 78

Technology Product Launch Crisis Management Case Study 78

PR 20/20

APRIL 12, 2016

This trip is great for catching up on the latest trends in tech, health, space and VR; enjoying the local Mexican and BBQ food scene; listening to live music at what seems like every corner; and finding inspiration from the Austin community and SXSW Interactive programming. Which pieces of the story may be missing?

Pinterest 40

Pinterest Community Data Mobile 40