Bianchi Biz Blog

DECEMBER 5, 2024

Television viewership is steady and national/local radio remains popular: on average, people watch more than three hours of TV and listen to more than three hours of radio every day. Get to know the local media landscape: As a country of 5 million people, Ireland’s media sector is relatively small. million users in 2023 LinkedIn : 2.70

Radio 83

Radio Sports Marketing Local 83

ImPRessions - Crenshaw Communications

AUGUST 21, 2017

This is where some targeted media training right before interviews is highly recommended. We also commend brands who prepped tips for watching and photographing, and experts giving smart interviews on the subject. Leverage the local angle. neglected to mention the mattress company sponsoring the tour.

Hotels 200

Hotels Local Interviews Viral 200

Flack's Revenge

DECEMBER 11, 2014

The following is a summary of the interview; you can request a full copy by visiting this link. If it involves train / flights, the company will need to arrange accommodations and tickets. A press conference is considered a good way to get connected with local media outlets, especially for new companies.

Print 201

Print Transportation Conference Technology 201

Bianchi Biz Blog

NOVEMBER 21, 2024

Thus, we pitch out journalists to “sell” portraits of CEOs, train them and position them as voices that count in their sector and ghost-write for them comments and by-lines on LinkedIn to help them become the experts in their businesses. Do not copy-paste the global comms strategy: The media will not pick up info that is not local-relevant.

Marketing 90

Marketing Pinterest Radio Instagram 90

Presspage

JANUARY 21, 2025

Sally Stewart, author of Media Training 101 , reminds us that a successful press release should make the phone ring or the email ding. Pro Tip: Presspage makes it easy to target the right audience with our media database of millions of GDPR-compliant journalist profiles, advanced filters, and hyper-local distribution.

Writing 78

Writing How To Product Launch Crisis 78

PR for Anyone

JULY 27, 2024

For example, a fitness brand could highlight gear that supports Olympic-level training, or a tech company could showcase apps that track athletic performance. Local Connections : Is there a local athlete from your area competing in the Olympics? Highlighting hometown heroes can create a strong local interest story.

Media 130

Media Pitching Local Training 130

PRSay

JANUARY 8, 2019

But it can still provide large returns on investment by generating earned media coverage that doesn’t cost anything but your time and can elevate your client’s profile with one well-placed article or interview. Which students at your local college or university are already making the world a better place, and how are they doing it?

Storytelling 163

Storytelling Media Nonprofit Government 163

Cision

SEPTEMBER 1, 2015

In our media training sessions, I usually lead off practice interviews with a seemingly simple question: Can you tell me about your company? Oftentimes, they encounter such objections during media interviews, panel discussions, and contentious client meetings. They’re Too Focused on Internal Structure. They Say Too Much.

Media Training 120

Media Training Media Training Interviews 120

Cision

SEPTEMBER 1, 2015

This is a guest post by Brad Phillips , author of The Media Training Bible. In our media training sessions, I usually lead off practice interviews with a seemingly simple question: Can you tell me about your company? Want to learn more media training tips? Join his free webinar on Sept. They forget to sell the positives.

Media Training 120

Media Training Media Training Small Business 120

Communications Conversations

DECEMBER 11, 2020

Once I submitted my resume and started the interview process with DKY, the hiring team did a great job communicating expectations, next steps and keeping me informed of their anticipated timeline. If you interviewed with multiple people via video, did you feel that was easier or tougher than doing it in person? Give it a shot.

Interviews 185

Interviews Meeting Video Energy 185

Communications Conversations

SEPTEMBER 10, 2020

But, as you’ll quickly see in this short interview, Dan is a whole lot more. And, he may be the first (and only) journalist to interview cats on TV! Of course, being exposed to so many local business leaders during my time at the Business Journal was a blessing. He’s a former journalist-turned-PR pro. Why Life Time?

Radio 167

Radio Journalism Interviews Energy 167

PRSay

APRIL 24, 2020

When pitching story ideas to journalists during the COVID-19 crisis, PR pros should use email, find local news angles and make experts available for video interviews, according to Cision’s “ 2020 State of the Media Report ,” released on April 21.

Report 170

Report Pitching Media Survey 170

Cision

JULY 27, 2016

In this interview, Monique discusses how to successful plan events, how social media can benefit your organization and how to create messages that resonate. UNCF is a fast-paced organization with a lot of moving parts, local offices and internal divisions. How did you get your start in PR and communications?

Nonprofit 120

Nonprofit Local Travel Social Media 120

Cision

MARCH 22, 2016

In this interview, she discusses how she came to her success, what makes her choose to cover a story and how communication professionals can improve their pitching strategies. It’s frustrating when they take days to return a call regarding an interview with a client you are desperate to get a hold of.

Newspapers 120

Newspapers Pitching Interviews Writing 120

PRSay

OCTOBER 28, 2020

What transpired four years ago was the catalyst for her to research and write the book “How to Lose the Information War,” which travels to the front lines of this conflict in Central and Eastern Europe, and interviews the people who have been in this battle much longer than the United States.

Government 133

Government Conference Exercises Education 133

PR for Anyone

SEPTEMBER 1, 2021

And then, on the local level, I want you to think about what’s happening in September. So we put together a pitch related to that and she is being interviewed for NBC. It’s back to school. The kids are wearing masks. I’ll give you an example. And there are. They’re much more prone to cavities.

Pitching 130

Pitching System Google Local 130

PRSay

APRIL 19, 2018

When I made my transition I was fortunate to have been a member of my local PRSA Chapter, which provided a very supportive network of colleagues and friends. Become a member of the local Chapter or attend local events if you haven’t done so already. Set up information interviews. Build your network!

Local 115

Local Resources Study Interviews 115

PR for Anyone

SEPTEMBER 21, 2021

If you’ve followed me for anytime, you know I’m not a big fan of the press release (and I’ve interviewed plenty of journalists who agree with this.) One of my early television appearances was when I tweeted at a journalist at my local FOX station saying how much I loved the story she just ran.

Pitching 130

Pitching Television Media Interviews 130

5W PR

OCTOBER 10, 2024

Pitching story ideas, arranging interviews, and providing media kits ensure that the brand is featured in relevant publications and news outlets. Developing a crisis communication plan and training staff on effective responses protect a brand’s reputation and maintain customer trust.

Consumer 78

Consumer Branding Brand Crisis Management 78

PR for Anyone

AUGUST 11, 2021

Like you come up with a story idea and send it to your local ABC, NBC, CBS and FOX stations. This week I want to answer a question that I get asked all the time. Should you pitch the exact same story to the same or to different media outlets at the same time? The answer is, “No.” Unless you’re telling them that you’re doing that.

Pitching 223

Pitching Media Television How To 223

Bianchi Biz Blog

JUNE 3, 2024

Our outlets primarily cover fleet maintenance and management, including tools, technology, repair shop management, and technician training, as well as manufacturer trends, and government policies regarding the transportation industry. I also assist in copyediting our magazines and with event coverage depending on availability.

Meeting 97

Meeting Media Training Automotive 97

Sword and the Script

JANUARY 29, 2019

Another approach is to invite local leaders from government and associations like the local chamber or technology association. Give break out sessions on networking strategies, interview skills and career planning. Of course, the PR tie-in is natural – you can and should invite local reporters, bloggers and influencers.

Resources 86

Resources Creativity Publicity Local 86

Presspage

SEPTEMBER 5, 2017

Missy Gleason : Our local PRSA had a call for entries. The media team got trained on how to shoot videos, so when we come across a situation where a story didn’t get picked up, or we can give a little more context and flavor, we’ll produce our own version of that story as well. Can you tell us a little more about that?

Healthcare 137

Healthcare Journalism Local System 137

Barokas

MARCH 16, 2020

Stick to the facts and point your audience to official resources (your local government communications or the CDC) for more information. Helping clients arrange introductory or relationship building interviews with beat reporters who are currently stuck with little news to cover (such as reporters solely focused on entertainment or sports).

Communications 88

Communications Case Study Conference Resources 88

Sword and the Script

AUGUST 12, 2014

I went to Parris Island six days after graduating high school and would spend the better part of a year in training. The shop lead, dressed in all black, and with his feet up on his desk, concluded an interview by saying, “I don’t have a job for you, I just wanted to talk to you and give you some advice.” I panicked. I networked.

How To 123

How To Film Agency Corporate 123

PR for Anyone

JANUARY 5, 2022

If you need a quick refresher on Newsjacking, here’s an interview I did with David Meerman Scott who coined the phrase: How do I know about new laws in my state? Seeing what new laws are being enacted and how they affect your industry is a great way to position yourself as an expert and make yourself newsworthy.

Pitching 130

Pitching Strategy Publicity Media 130

PRSay

MAY 23, 2018

While local broadcast TV segments typically last one to three minutes and reach an audience in the low thousands, podcast interviews last between 15 and 60 minutes and give your client an opportunity to tell his or her story to an engaged, knowledgeable and passionate audience. Trying to sell your client on the value of podcasts?

Media Relations 136

Media Relations Publicity Media Blogging 136

PRSay

MARCH 23, 2018

When my family undertook major renovations on our house in 2014, we began by interviewing several contractors. But few flood victims after Hurricane Harvey had the luxury of interviewing contractors. Years of training backed up their skilled and brave work. Nonprofit groups and volunteers came with tools and know-how.

Corporate 109

Corporate Communications Crisis Management Crisis 109

Cision

AUGUST 24, 2016

In this interview, Cheryl discusses the keys to maintaining your brand reputation, the challenges social media presents and how to keep your audience engaged. I started working for them the day the news became a front page local story and a national business story. Cheryl also works with Rick Miller Communications in Cincinnati.

Social Media 120

Social Media Reputation Crisis Media Training 120

Communications Conversations

JULY 18, 2019

She’s not only a legend in the solo PR community–she’s an outright institution in the local PR community. Although it was long overdue, the timing seemed right to interview this PR Rock Star. I know I wouldn’t still be in business for 35 years if my local media relationships weren’t deep and effective.

Local 94

Local Course Community Interviews 94

Stuart Bruce

MARCH 18, 2015

Are free or very cheap to do, because as an independent I can’t share training costs by cascading knowledge to my team. Experimenting with paid media locally for my wife Karen Bruce who is a local councillor. Sign-up to a free online training course? Improve my training skills. My CIPR CPD targets for 2015.

Training 60

Training Ethics Course Analytics 60

PR for Anyone

SEPTEMBER 15, 2021

Remember, these are for local media and national television. By being timely, Jonelle, just solidified her place as a go-to expert in the pediatric dentistry space for her local NBC. How is your business related to weather, topics, holidays in September. By being timely and relevant you have a much better chance at getting the yes.

Pitching 130

Pitching Television System Local 130

Sword and the Script

DECEMBER 19, 2017

3) You are active in the local startup and tech scene in Atlanta, through groups like the Atlanta Tech Village. See these related interviews: Good Martech Talent is Hard to Replace; Off Script #23: Allison Schneider. What marketing advice would you offer to local companies to cut through the clutter and differentiate themselves?

Marketing 76

Marketing Local Pitching Blogging 76

Cision

AUGUST 18, 2016

In this interview, Imelda discusses the importance of data and analytics, what brands can learn from nonprofits and how to keep up with today’s consumers. Whether you’re a global brand or local company, the consumer is always at the center, not the brand. But how will you send the right message if you don’t know what consumers want?

Nonprofit 120

Nonprofit Analytics Consumer Creativity 120

PR for Anyone

JUNE 9, 2021

She also created an essay contest at the local high school about what it means to be a woman when you can now run for President. She was covered in all the local media and even got to share her story in Boston – the closest major city to her. Her passion for her town turned into quite a bit of amazing publicity for her.

Real Estate 130

Real Estate Nonprofit Media Pitching 130

Waxing UnLyrical

OCTOBER 19, 2010

With Google Instant turned off, you come up with results for small local organizations including Washington Adventist Hospital Volunteer Services and Silver Spring Volunteers. While I have great respect for these two organizations, they are not local to my search. Of course, I am making some assumptions here. Read All About It!

Google 104

Google Nonprofit Engineering SEO 104

Stephen Waddington

NOVEMBER 21, 2017

Topics discussed on the latest #FuturePRoof podcast include: #PRin2018; Cluetrain Manifesto; local media debate; and more. Is a lack of investment of local media damaging society? Sarah will explore the role of local media with leading journalists and a Member of Parliament on Wednesday evening in London. PRMoment skills debate.

Local 61

Local Twitter Social Media Blogging 61