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PR Takeaways From The Eclipse

ImPRessions - Crenshaw Communications

This is where some targeted media training right before interviews is highly recommended. We like to see experts who have published guides to enjoying the eclipse safely such as this one from Sky & Telescope Magazine which was a total PR coup for this obscure pub. The viral videos! Make social media job #1.

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How To Go From PR Intern To Permanent Hire

ImPRessions - Crenshaw Communications

Crenshaw partner Chris Harihar claims the secret to his success when he started years ago as a PR agency intern is that he read every relevant journalist and trade magazine to flag relevant news for the team internally – even on the weekends! Who wouldn’t hire a guy like that? There are no stupid questions.

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Ahead of the Academy Awards, Marketing Wisdom From the ‘Barbie’ Blockbuster

PRSay

For example, Barbie’s initial interviews with Margot Robbie, Ryan Gosling and Greta Gerwig revealed little about what the movie was about while galvanizing its intergenerational audience. Art magazines covered the film’s colors and set design. Travel media reported on hotels decorated in the style of Barbie. He’s just Ken.”

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Influencer Engagement: Finding a Fit

Waxing UnLyrical

In 2017, my organization, Goodwill Industries International, then a 115-year-old social enterprise; one of the oldest 501 (c)(3) nonprofit brands; the leading workforce provider in North America; and the #1 brand doing the most good by enso and featured in Fast Company Magazine – faced a pretty significant challenge.

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5 Business Press Hits & The PR Strategy Behind Them

Shift Communications

And it went completely viral – with mentions on radio shows around the country, Good Morning America , lifestyle press like Woman’s Day and other business outlets. An interview took place, and the client was quoted in a story on a very strategic topic to Benefitfocus’ business. Is High-Deductible Health Insurance Worth the Risk?

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Discovered by Porsche: the Art of Storytelling

Presspage

The principle categorizes content into three main types: ‘Hero’ content aims to create viral, high-impact (video) content, often tied to significant events or campaigns, to attract a massive audience. Hub’ content refers to regularly scheduled, thematic content that retain and engage subscribers, encouraging them to return for fresh content.

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The good and bad: A look at all the PR campaigns in February

Prohibition

The viral tweet has now been liked over 130 thousand times and shared over 106 thousand times. When a slowdown occurred during the vaccine rollout, MP Hancock blamed supply chain issues in an interview on the matter. Amazon… again. Amazon is back yet again, with another PR disaster last month.