Cision

SEPTEMBER 14, 2015

Securing an interview with a media outlet for an executive or other company spokesperson is a dream…except when it’s not. Interviews provide an opportunity to showcase your brand and spokespeople as thought leaders, increase loyalty to your brand, defuse crises and drive sales. How to Give Better Media Answers.

Interviews 120

Interviews How To Media Media Training 120

PR for Anyone

JANUARY 12, 2022

One of the top tips for a media interview I can give you is to be real and authentic. When you try to answer something you don’t know, it could backfire on you – especially on a recorded interview like television, radio, or podcast. The post Tips for Media Interviews appeared first on Christina Daves.

Interviews 130

Interviews Television Media Radio 130

PR for Anyone

NOVEMBER 11, 2021

People often question the difference between public relations and marketing. This week I’m going to talk about publicity and marketing. We put out tons and tons of great content to help you land in the media. So subscribe to the channel and now I will tell you about publicity and marketing.

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Publicity Marketing Video YouTube 225

PR for Anyone

JANUARY 20, 2022

Now how do you give a great interview? I spoke in another post about it being ok to say you don’t know in an interview but you don’t want to be completely caught off guard. Interviews go much better when they are conversational. Media is editorial content unless you are paying for advertising. You got the YES!

Interviews 130

Interviews How To Media Television 130

5W PR

NOVEMBER 25, 2024

Additionally, encouraging executives to participate in speaking engagements, podcasts, and interviews allows them to share insights and expertise with a wider audience. Media Relations Cultivating strong relationships with journalists is crucial for securing media coverage.

B2B 78

B2B Company Crisis Management Measurement 78

ImPRessions - Crenshaw Communications

JULY 20, 2021

For those who aren’t familiar, these are “blank check” investment firms that acquire a company with the goal of bringing them to the public market. Companies like Taboola, Group Nine Media, and Buzzfeed have all either gone, or declared their intention to go, public via SPAC. Media training is a must.

Pitching 296

Pitching Financial Media Training Training 296

Landis PR

MARCH 18, 2024

By Andie Davis Photo courtesy of Pixabay There are many great benefits that come from media training, and not just for media interviews. If you get media interview requests, you will want experienced media trainers to guide you through the ins and outs (and the dos and don’ts) of being a great interviewee.

Media Training 59

Media Training Training Media Interviews 59

ImPRessions - Crenshaw Communications

JUNE 20, 2019

The PR team should develop this strategy based on the business goals of the organization, and in collaboration with other departments, like marketing and sales. Media training. Inexperienced executives shouldn’t commit to a media interview or TV appearance without media prep. Brand perception audit.

Agency 188

Agency Publicity Media Training Training 188

ImPRessions - Crenshaw Communications

OCTOBER 29, 2020

You could be moderating a media interview, holding media training for a CEO, or manning a check-in table at a panel event. One of our former clients was an emergency “panic button” marketed to women, college students, and runners. Sometimes walking into the office, you never know what ‘costume’ you’ll be wearing.

Creativity 243

Creativity Retail Groups Media Training 243

Cision

SEPTEMBER 1, 2015

In our media training sessions, I usually lead off practice interviews with a seemingly simple question: Can you tell me about your company? Oftentimes, they encounter such objections during media interviews, panel discussions, and contentious client meetings. They’re Too Focused on Internal Structure.

Media Training 120

Media Training Media Training Interviews 120

ImPRessions - Crenshaw Communications

JANUARY 16, 2018

Misguided media relations strategy. Some marketing teams have their own ideas for what will make news. Lack of preparation for a media interview. Some CEOs and others in leadership positions shun the idea of media training.

Skype 170

Skype Interviews Crisis Communications Crisis 170

Cision

SEPTEMBER 1, 2015

This is a guest post by Brad Phillips , author of The Media Training Bible. Top executives make many of the same media mistakes the rest of us do—but their missteps are often magnified, becoming top headlines on news and business websites worldwide. Join his free webinar on Sept. They’re too focused on internal structure.

Media Training 120

Media Training Media Training Small Business 120

ImPRessions - Crenshaw Communications

MAY 8, 2018

Whether your PR team secures a keynote speaker gig at a conference or a TV interview for your CEO, media and message training are key. Going into an interview with no knowledge of the reporter or outlet can end in disaster, especially in a corporate crisis. For a deep dive on media training , see our earlier post.

Corporate 195

Corporate Training Reputation Sports 195

Critical Mention

MARCH 20, 2019

Whether you are an influencer or your job entails promoting a subject matter expert, knowing the ins and outs of how to conduct a social media interview is an essential skill for your earned media goals. It can also provide a sense of immediacy during an ongoing media event. Find a quiet location. Do a test run.

Skype 72

Skype Interviews Facebook How To 72

ImPRessions - Crenshaw Communications

JUNE 10, 2016

Here are just a few: High-level media training. Many a CEO has declined to make time for a media prep session on the grounds that “no one knows the company better than I do” or “I don’t want to sound ‘canned,'” only to falter in an important interview. Brand perception audits.

Media Relations 120

Media Relations Agency Media Training Media 120

Communications Conversations

SEPTEMBER 10, 2020

But, as you’ll quickly see in this short interview, Dan is a whole lot more. And, he may be the first (and only) journalist to interview cats on TV! Let’s go back to the beginning–how did you get your start in the media world? I spend a good chunk of my time on media relations and pitching.

Radio 167

Radio Journalism Interviews Energy 167

The Proactive Report

AUGUST 28, 2018

A few days ago Adam Catzavelos, a 39-year-old businessman who was the marketing director for his family ‘s business, St. PR Takeaways: Hold social media training sessions with all employees, including execs. Put a social media policy in place and do workshops to highlight the perils of posting controversial content.

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Training Social Media Video Employee 148

Communications Conversations

JANUARY 23, 2018

I know we see eye-to-eye on a lot of current issues and topics in PR, comms and social media marketing. Want more: Read her recent PR Rock Star interview for ample reasons. I’ve gotten to know Kevin pretty well over the last three-plus years, and I think he’d be a tremendous person to work for, or with.

Social Media 141

Social Media Media Marketing Leadership 141

PR for Anyone

SEPTEMBER 8, 2021

Always be prepared for your media interview. Know who is interviewing you. Share contacts or resources you have that could help them on future stories. Let them get to “know” you before you pitch and then, when you do pitch, knock it out of the park! Do your homework on the journalist and the outlet.

Television 221

Television Pitching Interviews Radio 221

Presspage

JANUARY 21, 2025

Sally Stewart, author of Media Training 101 , reminds us that a successful press release should make the phone ring or the email ding. Tips for writing a great press release We interviewed seven PR professionals to learn their best practices for effective press releases. They appreciate it, and it helps drive more coverage.

Writing 78

Writing How To Product Launch Crisis 78

ImPRessions - Crenshaw Communications

OCTOBER 11, 2017

These early arrangements can include a junior in-house employee or possibly a “shared” situation where the PR function is wedged into marketing or even customer service. We once worked with a tech company that experienced rapid growth and found itself scrambling when media came calling. A company crisis is looming.

Company 136

Company Interviews Reputation Privacy 136

ImPRessions - Crenshaw Communications

NOVEMBER 2, 2016

Compared to digital marketing and advertising, which has only become more automated over time, our methods — particularly the generation of earned media — are exquisitely inefficient. Conduct media training early. And there are practical reasons to prep early. Ensure social sharing for big stories.

Television 120

Television Interviews Engineering Tools 120

PR for Anyone

AUGUST 17, 2021

Watch this great interview I did with David Meerman Scott who coined the phrase “neswjacking.” I want you to look at TikTok because that is one of the fastest growing social media platforms. I’ve shared posts about newsjacking before where you take what’s trending online and pitch around that.

Trends 246

Trends Television Exercises Pitching 246

Polaris

APRIL 28, 2015

They are the foundation for not only your news release, but for spokesperson interviews as well. When your spokesperson gives a 20-minute interview, and provides the media with 100 sentences, only a handful of those sentences actually make it into the finished article. Key messages are the 2 or 3 points you want to communicate.

How To 100

How To Marketing Writing Training 100

ImPRessions - Crenshaw Communications

APRIL 21, 2016

If B2B is your game, you know you’re not speaking to the public at large in the same way a mass-market brand would. In today’s content-driven marketing world, PR teams must inform and own creative content for B2B programs to help drive business success. . Social media is just as important, if not more, than in B2C.

B2B 120

B2B B2C Product Launch Creativity 120

The Hoyt Organization

JULY 22, 2024

The Importance of Media Management Training Managing Crises Effectively In times of crisis, executives often have cameras thrust in their faces. Media training prepares for high-pressure situations so that they don’t panic and inadvertently escalate things.

Media 79

Media Training Ethics Media Training 79

Presspage

NOVEMBER 8, 2024

Then, make sure that everyone, both those in the spotlight and behind the scenes, have received proper media training and know exactly what to do. Within the first two months of its August 2016 launch, there were 96 reports of overheating batteries and fires, despite the phone being one of the priciest on the market at the time.

Crisis Communications 78

Crisis Communications Crisis Communications Employee 78

PR for Anyone

OCTOBER 14, 2021

If you see someone who is regularly in the media as the expert, doesn’t that make you feel more comfortable in hiring them? Why not take the media you receive – an article, blog, or radio or television interview, and send that to a prospective client or customer. Another thing to consider is that media begets media.

Tools 130

Tools How To Publicity Interviews 130

PR for Anyone

MAY 24, 2022

They aren’t used just for news anymore but have become a marketing tool. I’ve interviewed many journalists and they all tell me the same thing… they don’t read press releases. You should only put logos on when you are interviewed or quoted. I’ve interviewed so many journalists.

Pitching 130

Pitching Television Interviews YouTube 130

PR for Anyone

APRIL 13, 2022

The global video market was valued at $39.61 So I’m now hosting this show on Daily Ad Brief called More 2 Media where I interview industry experts in digital marketing, media, regular marketing. According to Tech Jury: Video is the number 1 source of information for 66% of people. billion in 2018.

Video 130

Video Strategy YouTube Pitching 130

PR for Anyone

SEPTEMBER 29, 2021

Yes there are one on one interviews and what helps with that is if you have a book so they can show the cover and position you as the expert. Watch and see the visuals they provided for the segment and how it make a simple interview more dynamic. We do amazing interviews with them. PR FOR ANYONE. Anyone can get publicity!

Pitching 130

Pitching Television Interviews Video 130

Konnect Agency

NOVEMBER 8, 2021

With this record-breaking increase, PR agencies have pivoted their strategies to reflect the crowded investor market and have created a successful plan to navigate and elevate the partners and brands to maximize exposure. After the previous year of uncertainty, investors have rapidly emerged ready to make exciting business moves.

Agency 98

Agency Financial Media Training Training 98

5W PR

AUGUST 1, 2024

Media relations Building strong relationships with journalists allows healthcare providers to share expertise through interviews, articles, and guest columns in reputable publications.

Healthcare 78

Healthcare Reputation Publicity Media Training 78

ImPRessions - Crenshaw Communications

JULY 25, 2018

.” In a slightly less outrageous instance, Papa John’s founder John Schnatter is embroiled in a public fight with company officers after he, too, apparently used the n-word during a media training session with a marketing agency. But even if true, why would Schnatter comply?

Media Training 120

Media Training Agency Reputation Instagram 120

PR for Anyone

DECEMBER 1, 2021

This week I want to talk about your virtual interview backgrounds. But I use that for TV interviews when I’m an expert in PR. This is new and a lot of people are doing interviews from home and you are limited to the space that you have. Transcript. Hey everyone! But what do you want to do for a background?

Interviews 130

Interviews Video Film Industry 130

PR for Anyone

MARCH 16, 2022

I spent Tuesday interviewing people for my online business show, More-2-Media on Daily Ad Brief , and what I found in every call was the importance of storytelling. Every guest talked about how in today’s marketing efforts, story has become invaluable. Oh, this is good. This is good.

Storytelling 130

Storytelling Media Video YouTube 130

MaccaPR

MAY 23, 2016

After college I transitioned to a job at a life science marketing agency in Chicago and am now helping healthcare clients with their communications strategies here at Maccabee. Those of us who are healthcare marketers and communicators have a lot of work to do to gain consumer trust. lags all other sectors but one (financial).

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Conference Healthcare Marketing Crisis 80