Interviews Marketing Pitching 
Sword and the Script
OCTOBER 29, 2024
Campaigns sometimes become the foundation of marketing activity. click image for higher resolution) Build marketing and PR programs What’s a better approach? I’ve seen marketing teams that produced both a webinar and some style of long-form gated content every single month. Award programs usually center on campaigns too.
ImPRessions - Crenshaw Communications
AUGUST 2, 2022
In B2B PR , we’re always looking for ways to promote client stories, often through interviews with members of their senior leadership team. The secret is in the pitch. . For example, if you’re promoting a B2B sales enablement tool, you’ll want to focus on sales podcasts and not marketing shows. Do your research.
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ImPRessions - Crenshaw Communications
FEBRUARY 5, 2019
In the PR agency world , after weeks of fine-tuning messaging, crafting stories and pitching reporters, there’s no better feeling than landing a top media interview for a client. Most importantly, of course, a media interview will lead to positive coverage – assuming it goes well. Referring to other media interviews.
Remote PR Jobs
OCTOBER 29, 2024
The job search can be challenging—first, there’s the resume, then the cover letter, followed by the interview process. Media Relations: Emphasize any relevant experience that involves working with journalists, pitching stories, or securing media coverage. Now, let’s dive into the next step.
Cision
OCTOBER 17, 2017
You probably won’t be surprised to learn that journalists continue to prefer email as the primary means of contact, with more than 90 percent indicating it as the best way to directly pitch a story idea. You also may not be surprised that there is a lot of conflicting advice about how to make your email pitches resonate.
Onclusive
FEBRUARY 22, 2018
“Nail the elevator pitch.”. I try and imagine friends sitting around a table talking about a story they heard on the radio that made them think of someone that could learn or benefit from the message and ultimately sharing… so I tend to cast a wide range pitch net! Mika: Nail the elevator pitch. How did that translate to PR?
ImPRessions - Crenshaw Communications
AUGUST 4, 2023
When I jumped to the PR and marketing side from journalism, I was often told by the PR firm who hired me, “We want you to think like a journalist.” But I do know something about interviewing experts, which is often the basis for B2B comms writing. Details like that make a byline more than just another pitch.
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