‘Branding Moments’: Brand Storytelling Examples to Get Your Message Across
Contently - Strategy
JUNE 18, 2024
The viral Cadbury “Gorilla” advertisement —wherein a gorilla drums along to Peter Gabriel’s “In The Air Tonight,” and no chocolate is consumed—is downright silly. He gets arrested, and we don’t really know what on earth we’re watching until the very end, when we realize it’s an ad for Adobe Marketing Cloud.
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