PR Fuel

MARCH 19, 2021

Are you a small business, organization, or individual seeking to boost your visibility and credibility? You’ve probably experimented with many marketing mediums already. According to the Harvard Business Review (HBR), 75% of retail products fail in the first year. Writing an Online Press Release.

Small Business 98

Small Business Writing Engineering Infographics 98

Cision

JULY 25, 2017

81 percent of marketers rate earned media as being more effective or as effective as paid media coverage. When you sign up as a “source” on these media opportunity sites, you receive daily emails with a list of queries from journalists and bloggers searching for experts to interview or include in their stories.

Strategy 257

Strategy How To SEO Engineering 257

Sword and the Script

AUGUST 13, 2024

Creativity is the one area of marketing that’s immune to budget cuts; the most creative B2B marketing ideas aren’t just “a video” but platforms of messaging and positioning B2B marketing isn’t known for creativity. Important, the five creative B2B marketing ideas below aren’t just a single video or ad as is often the case.

Creativity 99

Creativity B2B Examples Marketing 99

ImPRessions - Crenshaw Communications

MAY 24, 2018

In today’s atmosphere of continuous communications from a multitude of channels, PR people (and their marketing peers) must come up with original approaches to storytelling to break through the noise. A great idea aligns a company’s mission with its market. 4 ways creative PR takes it up a notch.

Creativity 174

Creativity Small Business Storytelling Travel 174

Flack's Revenge

NOVEMBER 29, 2017

I first learned of Stone Temple and their great work in SEO and digital marketing through an acquaintance, and interviewed CEO Eric Enge for a post on Maximize Social Business awhile back. On the face of it, the idea of using video for B2B marketing in 2017 might not seem that groundbreaking. Do you have a topic calendar?

Video 153

Video B2B Film Marketing 153

wiredPRworks

MAY 18, 2022

Why do so many small business owners pay for expensive advice, agree to take action. ” In the latest episode of “ Growing Social Now ,” I interviewed Barry about his book, social media, and the challenges small businesses are facing. .” Barry Moltz gets small businesses unstuck.

Small Business 52

Small Business Social Media Radio Media 52

Polaris

NOVEMBER 28, 2014

Are you dissatisfied with the results of your marketing campaigns? Are you uncertain where to focus your marketing efforts to get the biggest bang for your buck? In short, are you looking for a better way to build your business? Teach them how personas can play a role in all your marketing activities.

Consumer 154

Consumer Branding Brand Software 154

ReimaginePR

OCTOBER 10, 2016

Are you using video as a part of your marketing strategy? If you want to build a business in the 21st century, you need to reach the 21st century consumer, and that person is on Facebook or YouTube liking cat videos as we speak. Video plays an essential role in your marketing strategy. Why Video Marketing is Important.

Video 120

Video Strategy YouTube Marketing 120

Cision

SEPTEMBER 1, 2015

In our media training sessions, I usually lead off practice interviews with a seemingly simple question: Can you tell me about your company? Oftentimes, they encounter such objections during media interviews, panel discussions, and contentious client meetings. There are many reasons executives might say too much during an interview.

Media Training 120

Media Training Media Training Interviews 120

PR for Anyone

SEPTEMBER 8, 2021

Always be prepared for your media interview. Know who is interviewing you. Share contacts or resources you have that could help them on future stories. Let them get to “know” you before you pitch and then, when you do pitch, knock it out of the park! Do your homework on the journalist and the outlet.

Television 221

Television Pitching Interviews Radio 221

Sword and the Script

JULY 11, 2023

Pitchin’ and Sippin’ by Lexie Smith Lexie Smith covers PR trends and tips (over “sips”) and also features interviews with journalists and other PR pros, mostly in the consumer lifestyle space. This new mom also provides helpful tips and perspectives on how she runs her business.

Publicity 126

Publicity Small Business Trends Leadership 126

ImPRessions - Crenshaw Communications

JANUARY 26, 2016

With 68 percent of users saying they engage with brands on Instagram, big brands, small businesses, and influencers alike have embraced the social media platform, producing content that professional communicators can learn much from. Here are some PR lessons we gleaned from some of our favorite Instagrammers.

Instagram 159

Instagram Reddit Transportation Creativity 159

Communications Conversations

MAY 20, 2020

The term “brand journalism” is a bit of a lightning rod term in the social media marketing business. But, they haven’t exactly been well-known for groundbreaking social media marketing or content marketing in the past. Many starts and stops. Some are straight blog posts from SF leaders. Like DAILY.

Journalism 148

Journalism Branding Brand Interviews 148

MaccaPR

JUNE 3, 2014

What can you and other marketers learn from Catherine Mandler, an Integrated Marketing Specialist at Shoreview, Minn.-based With more than 20 years of marketing experience, she’s now focused exclusively on the new art and science of inbound marketing at Deluxe Corp. is to attract small business owners. "One

Marketing 91

Marketing Small Business Internal International 91

Cision

SEPTEMBER 1, 2015

In our media training sessions, I usually lead off practice interviews with a seemingly simple question: Can you tell me about your company? that represents more than 50,000 small business owners in the United States who are trying to expand trade into foreign markets.”. They forget to sell the positives.

Media Training 120

Media Training Media Training Small Business 120

Communications Conversations

MARCH 29, 2019

I think about people like LeeAnn Rasachak and Sarah Reckard whom I met more than 10 years ago now (they were one of my first PR Rock Star interviews!). Now, she’s crushing it at Best Buy in social media marketing. Ashley Gustafson, Marketing Specialist – Affinity Plus Federal Credit Union (nominated by Arik Hanson).

Social Media 128

Social Media Agriculture Marketing Media 128

Cision

SEPTEMBER 23, 2015

Others focus more generally on businesses of different sizes, like the Inc. The Small Business Influencer Awards target entrepreneurs and leaders in small business. If they can vote more than once, this will need to be an ongoing effort that you coordinate with your marketing team. Here’s where PR kicks in.

How To 120

How To Small Business Community Interviews 120

PR for Anyone

AUGUST 17, 2021

Watch this great interview I did with David Meerman Scott who coined the phrase “neswjacking.” I’ve shared posts about newsjacking before where you take what’s trending online and pitch around that. We used to suggest just looking at Google and Twitter but now I’m throwing TikTok into that mix.

Trends 246

Trends Television Exercises Pitching 246

ImPRessions - Crenshaw Communications

OCTOBER 11, 2017

At a certain point, most small businesses outgrow their first forays into public relations. These early arrangements can include a junior in-house employee or possibly a “shared” situation where the PR function is wedged into marketing or even customer service. When does the team put out a press release?

Company 136

Company Interviews Reputation Privacy 136

Cision

AUGUST 20, 2015

Consider who the best person is to direct questions or interview requests to about your news. What Geographic Markets Do I Want to Target? But beyond that, consider which markets your industry has heavy concentration in. With press release distribution services, you are able to select several cities for your geographic target.

Trade Shows 120

Trade Shows Small Business Fashion Industry 120

Rock the Status Quo

DECEMBER 10, 2015

” Sure enough, two solid weeks of pitching landed two byline articles, and a handful of interviews. Two words: vertical markets. Slow pipelines are an opportunity to think bigger with the publications we target, and with customized stories that fit our own needs but reach more niche markets. Let me give you an example.

Pitching 100

Pitching Real Estate Banking How To 100

Deirdre Breakenridge

JUNE 13, 2016

Here’s my interview with the CEO and co-owner, Jennifer Radk e, on social media education and her vision for the NISM. Typically marketing, communications, PR, advertising or related professionals would benefit from our certification process and our ongoing education programs. Why would a certification be needed?

Social Media 0

Social Media Education Media Training 0

Cision

MAY 18, 2016

In this interview, Sonja discusses how to tailor communication based on culture, the process of developing a global communication strategy and why it’s so important to send the right message to the right audience at the right time. Being posted in several countries worldwide, and living for several years in the U.S., Yes and no.

Corporate 159

Corporate Groups Local Enterprise 159

Deirdre Breakenridge

NOVEMBER 3, 2016

How do you stand out during and after job interviews? Joining us as our special guests and leading the discussion will be the founders of Stockton University’s PRSSA Chapter: Stacy Hanas , Communications Coordinator at Seven Degrees Communications; and Siera Smith , Director of Marketing at WebMax, LLC. And many more!

Trade Shows 150

Trade Shows Community Social Media Resources 150

PR for Anyone

OCTOBER 14, 2021

Why not take the media you receive – an article, blog, or radio or television interview, and send that to a prospective client or customer. Tell them you thought they might be interested in the topic and that you were interviewed on the subject. Another thing to consider is that media begets media. Use media to land more media.

Tools 130

Tools How To Publicity Interviews 130

PR for Anyone

MAY 24, 2022

They aren’t used just for news anymore but have become a marketing tool. I’ve interviewed many journalists and they all tell me the same thing… they don’t read press releases. You should only put logos on when you are interviewed or quoted. I’ve interviewed so many journalists.

Pitching 130

Pitching Television Interviews YouTube 130

PR for Anyone

APRIL 13, 2022

The global video market was valued at $39.61 93% of businesses gain new customers as a result of branded video content. So I’m now hosting this show on Daily Ad Brief called More 2 Media where I interview industry experts in digital marketing, media, regular marketing. billion in 2018.

Video 130

Video Strategy YouTube Pitching 130

PRSay

NOVEMBER 25, 2024

As internship season arrives, public relations and integrated marketing firms worldwide are opening applications for paid summer roles. Schedule informational interviews and job shadows, attend internship info sessions and participate in free networking events. Build and leverage your network.

LinkedIn 88

LinkedIn Nonprofit Social Media Retail 88

PR for Anyone

SEPTEMBER 9, 2021

Successful PR Topic : How using the number of homes staged in area was directly related to the booming real estate market. Free PR Interview Transcript: Late fall into winter typically chills down the housing market. Getting them ready to go on the market. This instantly caused home prices to rise in the area.

Social Media 130

Social Media Real Estate Media Pitching 130

PR for Anyone

SEPTEMBER 16, 2022

National Women’s Small Business Month. There’s also a bonus video in there about how to nail the interview when you get it. National Stamp Collecting Month. National Sudden Cardiac Arrest Awareness Month – October. National Toilet Tank Repair Month. National Window Covering Safety Month. National Work and Family Month.

Pitching 130

Pitching Financial Small Business YouTube 130

PR for Anyone

SEPTEMBER 29, 2021

Yes there are one on one interviews and what helps with that is if you have a book so they can show the cover and position you as the expert. Watch and see the visuals they provided for the segment and how it make a simple interview more dynamic. We do amazing interviews with them. PR FOR ANYONE. Anyone can get publicity!

Pitching 130

Pitching Television Interviews Video 130

ImPRessions - Crenshaw Communications

APRIL 24, 2018

Before jumping in, the PR and marketing teams should develop a detailed strategy, complete with goals and KPIs. This is a sign that their expertise is relatively up-to-date, and academic credentials are a plus, particularly when it comes to being quoted in media interviews. Business partners. 6 Sources of B2B influencers.

B2B 136

B2B Branding Brand Trade Shows 136

PR for Anyone

JULY 27, 2024

The 2024 Olympics in Paris has begun, and with it comes a golden opportunity for businesses to align their stories with one of the most-watched global events. Whether you’re a small business owner, a marketer, or a PR professional, the excitement and visibility of the Olympics can be a powerful tool for gaining media attention.

Media 130

Media Pitching Local Training 130

PR for Anyone

DECEMBER 1, 2021

This week I want to talk about your virtual interview backgrounds. But I use that for TV interviews when I’m an expert in PR. This is new and a lot of people are doing interviews from home and you are limited to the space that you have. Transcript. Hey everyone! But what do you want to do for a background?

Interviews 130

Interviews Video Film Industry 130

PR for Anyone

MARCH 16, 2022

I spent Tuesday interviewing people for my online business show, More-2-Media on Daily Ad Brief , and what I found in every call was the importance of storytelling. Every guest talked about how in today’s marketing efforts, story has become invaluable. Oh, this is good. This is good.

Storytelling 130

Storytelling Media Video YouTube 130

PR for Anyone

OCTOBER 28, 2021

Most small business owners cannot afford a PR firm. And learn how to pitch the media and start incorporating that into your everyday marketing, because I know of no better way than to get hundreds of thousands, millions of people learning about your business. This is what I have been teaching for years.

Publicity 130

Publicity Pitching System Small Business 130

PR for Anyone

MARCH 10, 2022

I keep getting emails from attendees about all the interviews they are landing – yay! One client, literally hit send and heard right back from the journalist and got an interview the following week when she got back. One of them was today, and actually she had seven interviews across the country. It was amazing.

Media 130

Media Pitching Television Interviews 130