Contently - Strategy

OCTOBER 9, 2019

I believe that empathy for your audience is the foundation of good marketing. But your brand will be forgotten in the landfill of marketing buzzspeak that people have to race past as they go about their day. The reason for this, it turns out, is super simple: Most marketers don’t ever talk to their prospects and clients.

How To 104

How To Marketing B2B Exercises 104

ImPRessions - Crenshaw Communications

OCTOBER 28, 2020

Often, the idea floated isn’t bad, but it’s incomplete, badly timed, or needs more workshopping. If you want a product launch to be covered in a top-tier publication, journalists will need to talk to someone who has used the product or can speak to its market value. Explain what is required . And earned media isn’t magic.

Publicity 334

Publicity How To Agency Product Launch 334

5W PR

JULY 24, 2024

They can secure media coverage, guest posts, and interviews that highlight the benefits of GLP-1 medications and other wellness strategies. Integrated Marketing Campaigns: Effective weight loss strategies involve more than just GLP-1 medications.

Trends 78

Trends Strategy Communications Case Study 78

5W PR

JULY 24, 2024

They can secure media coverage, guest posts, and interviews that highlight the benefits of GLP-1 medications and other wellness strategies. Integrated Marketing Campaigns: Effective weight loss strategies involve more than just GLP-1 medications.

Trends 78

Trends Strategy Communications Case Study 78

Solo PR Pro

DECEMBER 5, 2023

Actionable Insights: Conduct Market Research: Identify a high demand for specialized services that currently has low competition. This could be an opportunity to develop a workshop or adjunct service to support this need. So often, PR pros are already doing things that are in high demand without realizing the value to the market.

YouTube 99

YouTube Course Financial Education 99

MaccaPR

DECEMBER 17, 2014

As CEO of WomanWise , a Minneapolis-based insight and brand strategy firm specializing in marketing brands to women, Dori Molitor has helped companies from Land O’ Lakes and General Mills to UnitedHealthcare and 3M tap into the female psyche and connect with women consumers. Dori’s Three Dos and Don’ts for Marketing to Women.

Interviews 61

Interviews Marketing Advertising Advertising 61

The Hoyt Organization

SEPTEMBER 21, 2024

In this article, you will learn why traditional PR tactics alone are not sufficient to support your practice’s growth and visibility in the market. The healthcare industry in particular has had to reshape its approach to marketing and PR, being an industry so reliant on building client relationships and trust.

Healthcare 89

Healthcare Industry Strategy Case Study 89

PRSay

NOVEMBER 25, 2020

Last year, our event hosted 21 marketing communications agencies at CCNY’s Harlem campus to connect recruiters with 80 students for a total of 275 one-on-one interviews. Our PRSSA Chapter hosted a practice interview demonstration led by Allyns Melendez, COO at Quinn PR , a longtime agency supporter of our event.

Interviews 120

Interviews Agency Advertising Advertising 120

Solo PR Pro

SEPTEMBER 5, 2023

Join industry associations (don’t forget about your preferred client industries), attend conferences, workshops, and local networking events. Showcase your expertise by offering workshops, webinars, or seminars. You can create a platform to interview thought leaders in your target industries or use it to highlight your own expertise.

Leadership 78

Leadership LinkedIn Meeting Storytelling 78

PR 20/20

JUNE 18, 2019

This post originally appeared on the Marketing Artificia l Intelligence Institute's blog. The Marketing AI Institute was created and is powered by PR 20/20. In advance of the Marketing Artificial Intelligence Conference (MAICON) , I interviewed a number of experts (i.e. No problem. We hope to see you at MAICON in July!

Marketing 53

Marketing Conference Technology Interviews 53

Contently - Strategy

JULY 21, 2021

If you work in marketing long enough, you’re bound to encounter a buyer persona. I regularly attended meetups, speaking gigs, happy hours, conferences, meetings, book signings, customer events, and workshops that brought me together with the marketers and creatives I write for. Before COVID, inspiration was easy.

How To 144

How To Creativity Storytelling Writing 144

Stuart Bruce

SEPTEMBER 23, 2015

Content marketing is one of the hottest topics in marketing communications and public relations. This new 44 minute documentary film from the Content Marketing Institute explores the evolution of content marketing through case studies of brands that successfully use it such as Kraft, John Deere, Marriott and inevitably Red Bull.

Film 60

Film Content Marketing Case Study Marketing 60

PR 20/20

MAY 8, 2019

Today, we’re introducing three new services— Automated Press Releases , Automated Performance Reports and Piloting AI ™ Workshops —but, first, the backstory. More Intelligent” Marketing Automation. I love traditional marketing automation. Traditional marketing automation makes marketers more efficient, productive and successful.

Agency 84

Agency Enterprise Technology Analytics 84

PR 20/20

FEBRUARY 6, 2020

You guessed it, they’re each an opportunity to become a more educated marketer and professional. ??????. If you want to hear personal interviews with the songwriters behind Top 40 greatest hits, dive deep on the music of movies , or re-watch The Office alongside two of the show’s stars, there’s a podcast for that. This Old Marketing.

Marketing 74

Marketing Conference Content Marketing Agency 74

Deirdre Breakenridge

JULY 10, 2019

The communication model I’m building is based on these informal one-on-one interviews, social media searches using the Talkwalker Quick Search platform, as well as 30 years in communications and relationship-building best practices. . The Millennials I’ve interviewed are clear, and they know exactly what they don’t like about leaders today.

Ethics 177

Ethics Social Media Leadership Communications 177

Deirdre Breakenridge

MAY 8, 2018

During my time in PRSSA, the chapter meetings have ranged from learning how to elevate your brand, increase your social media presence, or ace an interview. I will have access to workshops, conferences, and trainings which will further advance my career. Membership benefits extend past the events that students can attend. Conclusion.

Education 232

Education Conference Meeting Social Media 232

Norton's Notes

JULY 29, 2015

I have been interviewing PR practitioners from all over the world as part of my interview series called 20:20 Vision. The concept of these interviews is that I ask each practitioner 20 questions about themselves and they give us a brief glimpse into their working lives and what makes them tick.

Interviews 28

Interviews SEO Banking Radio 28

PR 20/20

SEPTEMBER 6, 2016

“The marketing industry is moving too fast to internalize everything.” — Paul Roetzer, The Marketing Performance Blueprint. In spite of having more channels, more technology and more data than ever before, marketers are still struggling to make, and measure, an impact on the bottom line. The Marketing Growth Hackathon T M.

Strategy 40

Strategy Marketing Internal International 40

Contently - Strategy

JANUARY 26, 2023

The good news is that many companies have already cracked the thought leadership code using strategies that content marketers can emulate. ” Thought Leadership vs. Content Marketing At face value, thought leadership and content marketing look similar. It should work hand in hand with other content marketing initiatives.

Leadership 141

Leadership Content Marketing Healthcare Google 141

PRSay

FEBRUARY 5, 2018

If you’ve been hired for a ghostwriting assignment or are working with a new CEO for the first time, considering preparing by talking to people who know the person well, attending a meeting to observe your client in a natural setting or emailing the CEO a short list of questions before your interview. Research and ask questions.

Communications 148

Communications Employee Leadership Writing 148

Norton's Notes

JUNE 12, 2015

Over the next few months I will be interviewing practitioners from the world of public relations and digital marketing from across the globe, people I respect and look up to. My first interview was with Arik C. 10. Do you believe Marketing, PR, and SEO will merge into one? 11.

Interviews 28

Interviews Fashion SEO Social Media 28

The Proactive Report

AUGUST 28, 2018

A few days ago Adam Catzavelos, a 39-year-old businessman who was the marketing director for his family ‘s business, St. Put a social media policy in place and do workshops to highlight the perils of posting controversial content. Apparently so. This cautionary tale is currently setting South Africa on fire.

Training 148

Training Social Media Video Employee 148

wiredPRworks

APRIL 12, 2016

Bring expert marketing ideas to your event! Multi-location/citywide “classrooms” and workshops. Multi-location/citywide “classrooms” and workshops. The post Perfecting PR and LinkedIn Marketing for Meeting and Event Planners at IACC appeared first on wiredPRworks. Like these topics? Register for IACC-Americas Connect.

LinkedIn 40

LinkedIn Meeting Marketing Conference 40

Stern + Associates

APRIL 13, 2023

But it is especially hard when new markets often look less profitable than existing ones and all organizations become increasingly comfortable with the status quo. Let us arrange for these esteemed experts to advise your organization via virtual and in-person consulting sessions, workshops and keynotes. What Can I Do?

Policies 113

Policies Energy Government Crisis 113

PR Conversations

JULY 24, 2014

The global art market going East and West bipolar introduces an opportunity to establish and reinforce a dialogue related to a contemporary paradigm of public relations. A hybrid model of communication and new field of PR practice related to the global art market. Two factors drove the art market’s resurgence: 1. By Jiamin Ren.

Marketing 87

Marketing Communications Video Reputation 87

Cision

MAY 18, 2016

In this interview, Sonja discusses how to tailor communication based on culture, the process of developing a global communication strategy and why it’s so important to send the right message to the right audience at the right time. Being posted in several countries worldwide, and living for several years in the U.S., Yes and no.

Corporate 159

Corporate Groups Local Enterprise 159

Ishmael's Corner

APRIL 14, 2015

Nissin’s market research must have showed that a.) This could be fresh fodder for our storytelling workshops, explaining to executives that corporate speak is actually bad for their health. Nieman Lab conducted a terrific interview with Tom Standage who heads the digital side of The Economist. many people eat ramen solo, and b.)

Advertising 60

Advertising Advertising Storytelling Journalism 60

ImPRessions - Crenshaw Communications

OCTOBER 18, 2018

7 great tools for the tech PR workshop. Remote voice and video communication are critical to PR work, from client meetings to media interviews. Survata is an affordable market research company that advises on and executes surveys using its network of publishers and partnerships with research panels. Wunderlist. UberConference.

Tools 108

Tools SMB Survey Software 108

PR 20/20

JULY 17, 2018

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. The Marketing AI Institute was created and is powered by PR 20/20. In short, your life is already machine assisted, and your marketing will be too. But, AI in marketing is a crowded and confusing space with lots of hype and buzzwords.

Marketing 41

Marketing How To Technology Resources 41

The Hoffman Agency

AUGUST 10, 2022

During the interview process, I was wowed by the care they took in seeking applicants who would be a good fit with the rest of the team. I’ve also had the privilege of receiving direct instruction from our CEO and founder Lou Hoffman himself by attending his storytelling workshops. Shortly after, The Hoffman Agency contacted me.

Travel 36

Travel Storytelling Meeting Internal 36

wiredPRworks

JANUARY 16, 2018

NSA Illinois’ Speakers Academy focuses on how to develop and market to people at corporations, associations, and organizations who hire—and invest in—keynotes, workshops, consulting and training. Craft marketing strategies. Session 2 – Sales and Marketing. Students will learn how to: • Refine business plans.

Airlines 40

Airlines System Local Training 40

wiredPRworks

JANUARY 3, 2020

Online marketing and PR expert, Barbara Rozgonyi, is a wealth of information, brilliant ideas, and resources for small and large companies alike.” I attended Barbara’s LinkedIn workshop offered by the Digital Innovation Forum. LinkedIn 2020 Profile Start Up Package. I would consider her a true LinkedIn guru! Senior Executive.

LinkedIn 52

LinkedIn Engineering SEO Training 52

Buzzstream

NOVEMBER 20, 2024

Use Creative Workshops for Ideation Don’t skimp on brainstorming. Amber and the Verve team have “creativee workshops” or brainstorming sessions to generate ideas, starting broadly and narrowing focus. Quote from Amber : “We run creative workshops before we go into ideation. I was and still am.

Digital PR 71

Digital PR Data SEO Strategy 71

wiredPRworks

JANUARY 3, 2020

Online marketing and PR expert, Barbara Rozgonyi, is a wealth of information, brilliant ideas, and resources for small and large companies alike.” I attended Barbara’s LinkedIn workshop offered by the Digital Innovation Forum. LinkedIn 2020 Profile Start Up Package. I would consider her a true LinkedIn guru! Senior Executive.

LinkedIn 52

LinkedIn Engineering SEO Training 52

PR 20/20

MARCH 6, 2020

At the time, the Clevelander was wrapping up his first book, The Marketing Agency Blueprint , in which he laid out the disruptive path he had blazed through the marketing industry since founding his agency, PR 20/20 , in 2004. Roetzer posited that the traditional marketing agency model was broken. A New Intelligence. “At

Ethics 52

Ethics Conference Technology Employee 52

Marketwired

FEBRUARY 16, 2016

rather than just sharing a link to each show through Twitter, we pull out our interview guests’ compelling quotes and place these quotes in tweets with a dedicated link to the show landing page. The quotes pique far more interest around our guests and their interviews. For my podcast, Women Worldwide. Tears abound!

Creativity 100

Creativity Pitching Writing Conference 100

Waxing UnLyrical

JANUARY 24, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Four Free Digital Marketing Tools for Non-Profits January 24th, 2011 Tweet Guest post by Erica Holt These are frugal days, and everyone loves getting and writing about free stuff. She lives in Takoma Park, Md.,

Tools 103

Tools Marketing Nonprofit Mobile 103