The Proactive Report

AUGUST 28, 2018

A few days ago Adam Catzavelos, a 39-year-old businessman who was the marketing director for his family ‘s business, St. Put a social media policy in place and do workshops to highlight the perils of posting controversial content. Apparently so. This cautionary tale is currently setting South Africa on fire.

Training 148

Training Social Media Video Employee 148

MaccaPR

DECEMBER 17, 2014

As CEO of WomanWise , a Minneapolis-based insight and brand strategy firm specializing in marketing brands to women, Dori Molitor has helped companies from Land O’ Lakes and General Mills to UnitedHealthcare and 3M tap into the female psyche and connect with women consumers. Dori’s Three Dos and Don’ts for Marketing to Women.

Interviews 61

Interviews Marketing Consumer Advertising 61

Deirdre Breakenridge

JULY 10, 2019

The communication model I’m building is based on these informal one-on-one interviews, social media searches using the Talkwalker Quick Search platform, as well as 30 years in communications and relationship-building best practices. . The Millennials I’ve interviewed are clear, and they know exactly what they don’t like about leaders today.

Ethics 177

Ethics Social Media Leadership Communications 177

PRSay

FEBRUARY 5, 2018

If you’ve been hired for a ghostwriting assignment or are working with a new CEO for the first time, considering preparing by talking to people who know the person well, attending a meeting to observe your client in a natural setting or emailing the CEO a short list of questions before your interview. Research and ask questions.

Communications 149

Communications Employee Leadership Writing 149

PRSay

NOVEMBER 25, 2020

Last year, our event hosted 21 marketing communications agencies at CCNY’s Harlem campus to connect recruiters with 80 students for a total of 275 one-on-one interviews. Our PRSSA Chapter hosted a practice interview demonstration led by Allyns Melendez, COO at Quinn PR , a longtime agency supporter of our event.

Interviews 120

Interviews Agency Advertising Advertising 120

Contently - Strategy

JULY 21, 2021

If you work in marketing long enough, you’re bound to encounter a buyer persona. I regularly attended meetups, speaking gigs, happy hours, conferences, meetings, book signings, customer events, and workshops that brought me together with the marketers and creatives I write for. Before COVID, inspiration was easy.

How To 144

How To Creativity Storytelling Writing 144

Cision

MAY 18, 2016

In this interview, Sonja discusses how to tailor communication based on culture, the process of developing a global communication strategy and why it’s so important to send the right message to the right audience at the right time. Being posted in several countries worldwide, and living for several years in the U.S., Yes and no.

Corporate 159

Corporate Groups Local Enterprise 159

Waxing UnLyrical

JANUARY 24, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Four Free Digital Marketing Tools for Non-Profits January 24th, 2011 Tweet Guest post by Erica Holt These are frugal days, and everyone loves getting and writing about free stuff. She lives in Takoma Park, Md.,

Tools 104

Tools Marketing Nonprofit Mobile 104

PR Conversations

JULY 24, 2014

The global art market going East and West bipolar introduces an opportunity to establish and reinforce a dialogue related to a contemporary paradigm of public relations. A hybrid model of communication and new field of PR practice related to the global art market. Two factors drove the art market’s resurgence: 1. By Jiamin Ren.

Marketing 87

Marketing Communications Video Reputation 87

5W PR

NOVEMBER 12, 2024

Beyond traditional marketing, PR acts as a strategic link between companies and their target audience, shaping perceptions, building trust, and ultimately fostering business growth. PR teams can pitch intriguing stories that emphasize the distinct features, advantages, and market potential of a new product. 

Product Launch 78

Product Launch B2B Industry Case Study 78

5W PR

JANUARY 12, 2024

Creative Ideas to Generate Leads for Your B2B Business In the realm of B2B marketing, the challenge often lies in finding creative and effective ways to generate leads. Unlike B2C (business-to-consumer) marketing, where the focus is on individual consumers, B2B marketing strategies target businesses and organizations.

B2B 78

B2B Creativity Case Study eBook 78

PR 20/20

MAY 8, 2019

Today, we’re introducing three new services— Automated Press Releases , Automated Performance Reports and Piloting AI ™ Workshops —but, first, the backstory. More Intelligent” Marketing Automation. I love traditional marketing automation. Traditional marketing automation makes marketers more efficient, productive and successful.

Agency 84

Agency Enterprise Technology Analytics 84

Stuart Bruce

SEPTEMBER 23, 2015

Content marketing is one of the hottest topics in marketing communications and public relations. This new 44 minute documentary film from the Content Marketing Institute explores the evolution of content marketing through case studies of brands that successfully use it such as Kraft, John Deere, Marriott and inevitably Red Bull.

Film 60

Film Content Marketing Case Study Marketing 60

Solo PR Pro

DECEMBER 5, 2023

Actionable Insights: Conduct Market Research: Identify a high demand for specialized services that currently has low competition. This could be an opportunity to develop a workshop or adjunct service to support this need. So often, PR pros are already doing things that are in high demand without realizing the value to the market.

YouTube 99

YouTube Course Financial Education 99

5W PR

SEPTEMBER 25, 2024

You can read the full interview here. From her expert insights, we’ve pulled together five actionable insights for brands to consider implementing in their beauty marketing plans. 5WPR recently sat down with celebrity makeup artist Nydia Figueroa – Cabrera for a candid conversation on PR and the beauty industry.

Industry 78

Industry Education Groups Community 78

5W PR

SEPTEMBER 25, 2024

You can read the full interview here. From her expert insights, we’ve pulled together five actionable insights for brands to consider implementing in their beauty marketing plans. 5WPR recently sat down with celebrity makeup artist Nydia Figueroa for a candid conversation on PR and the beauty industry.

Industry 78

Industry Education Groups Community 78

PRSay

AUGUST 7, 2024

Her workshop, “Behind the Backlash: Understanding Agitators and Controlling a Crisis in the Digital Age,” will focus on “identifying the backlash and why it happens,” she said. “We will present a workshop called “From Counsel to Influence: The PR Practitioner’s Essential Role in Shaping Business.”

Conference 88

Conference Crisis Crisis Communications Communications 88

Contently - Strategy

JANUARY 26, 2023

The good news is that many companies have already cracked the thought leadership code using strategies that content marketers can emulate. ” Thought Leadership vs. Content Marketing At face value, thought leadership and content marketing look similar. It should work hand in hand with other content marketing initiatives.

Leadership 140

Leadership Content Marketing Healthcare Google 140

PR 20/20

FEBRUARY 6, 2020

You guessed it, they’re each an opportunity to become a more educated marketer and professional. ??????. If you want to hear personal interviews with the songwriters behind Top 40 greatest hits, dive deep on the music of movies , or re-watch The Office alongside two of the show’s stars, there’s a podcast for that. This Old Marketing.

Marketing 74

Marketing Conference Content Marketing Agency 74

Communications Conversations

DECEMBER 16, 2014

I’m a PR/marketing blogger. Albert was shooting video for a Midwest Area blog post about the show interviewing some of the attendees. . We usually have three or four free wireless workshops every day at the counter area behind the chairs. When Verizon pitched me initially on this event, I was kinda perplexed.

Case Study 131

Case Study Wireless Company Local 131

PR 20/20

JUNE 18, 2019

This post originally appeared on the Marketing Artificia l Intelligence Institute's blog. The Marketing AI Institute was created and is powered by PR 20/20. In advance of the Marketing Artificial Intelligence Conference (MAICON) , I interviewed a number of experts (i.e. No problem. We hope to see you at MAICON in July!

Marketing 53

Marketing Conference Technology Energy 53

5W PR

JULY 24, 2024

They can secure media coverage, guest posts, and interviews that highlight the benefits of GLP-1 medications and other wellness strategies. Integrated Marketing Campaigns: Effective weight loss strategies involve more than just GLP-1 medications.

Trends 78

Trends Strategy Communications Case Study 78

5W PR

JULY 24, 2024

They can secure media coverage, guest posts, and interviews that highlight the benefits of GLP-1 medications and other wellness strategies. Integrated Marketing Campaigns: Effective weight loss strategies involve more than just GLP-1 medications.

Trends 78

Trends Strategy Communications Case Study 78

Ishmael's Corner

APRIL 14, 2015

Nissin’s market research must have showed that a.) This could be fresh fodder for our storytelling workshops, explaining to executives that corporate speak is actually bad for their health. Nieman Lab conducted a terrific interview with Tom Standage who heads the digital side of The Economist. many people eat ramen solo, and b.)

Advertising 60

Advertising Advertising Storytelling Journalism 60

The Hoyt Organization

SEPTEMBER 21, 2024

In this article, you will learn why traditional PR tactics alone are not sufficient to support your practice’s growth and visibility in the market. The healthcare industry in particular has had to reshape its approach to marketing and PR, being an industry so reliant on building client relationships and trust.

Healthcare 89

Healthcare Industry Strategy Case Study 89

Waxing UnLyrical

NOVEMBER 3, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali MeasurePR: The BrandBuilder Edition November 3rd, 2010 Tweet If you work in the PR/marketing world(s) (are they one now? shouldn’t they always have been? Wanna Subscribe? Shall We Tweet?

Measurement 105

Measurement Blogging Tourism Social Media 105

Cision

JUNE 1, 2017

Our goal is to help every communicator get there through professional development, partnerships, and forward-thinking approaches, such as the way Cision looks at influencer marketing. Today, you see women on the field interviewing the athletes, calling the games, or even collaborating on projects with athletes.

Sports 245

Sports Agency Creativity Industry 245

Solo PR Pro

SEPTEMBER 5, 2023

Join industry associations (don’t forget about your preferred client industries), attend conferences, workshops, and local networking events. Showcase your expertise by offering workshops, webinars, or seminars. You can create a platform to interview thought leaders in your target industries or use it to highlight your own expertise.

Leadership 78

Leadership LinkedIn Meeting Storytelling 78

Waxing UnLyrical

OCTOBER 24, 2010

So, for this week’s weekly roundup, I thought it would be interesting to share some of the most thought-provoking posts I’ve come across over time (they’re not all new) on how non-profit organizations and cause marketing have been rethinking color. The cause marketing genius of the pink ribbon , from Cause Marketing.

Measurement 87

Measurement Tourism Blogging Resources 87

Marketwired

FEBRUARY 16, 2016

rather than just sharing a link to each show through Twitter, we pull out our interview guests’ compelling quotes and place these quotes in tweets with a dedicated link to the show landing page. The quotes pique far more interest around our guests and their interviews. For my podcast, Women Worldwide. Tears abound!

Creativity 100

Creativity Pitching Writing Conference 100

Waxing UnLyrical

DECEMBER 2, 2010

I’ve been both sides of the interview table quite a bit. But probably the time that I did the most interviewing was at my last job. So I forwarded the application to HR and, in due time, we called this person in for an interview. Never mind the fact that a) it wasn’t the job they were interviewing for (hello!),

Interviews 92

Interviews Creativity Twitter Facebook 92

PR 20/20

SEPTEMBER 6, 2016

“The marketing industry is moving too fast to internalize everything.” — Paul Roetzer, The Marketing Performance Blueprint. In spite of having more channels, more technology and more data than ever before, marketers are still struggling to make, and measure, an impact on the bottom line. The Marketing Growth Hackathon T M.

Strategy 40

Strategy Marketing International Internal 40

Waxing UnLyrical

NOVEMBER 15, 2010

Erica Holt has more than eight years’ experience developing digital marketing strategies for non-profit and public sector clients. Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? Image: Andras Pfaff via Flickr , Creative Commons Was this helpful? Have any questions?

Google 110

Google SEO Engineering Measurement 110

Waxing UnLyrical

JANUARY 27, 2011

But many of the pitches I received included words to the effect, “so and so can discuss , let me know if you want to interview them.” This means actually giving them what they’ll use in the article before it ever gets to the interview stage. So you offer me an interview with So-And-So. Ya want me to interview her?

Pitching 111

Pitching Facebook Twitter Interviews 111

Waxing UnLyrical

NOVEMBER 17, 2010

Just saying… I really started thinking actively about things like this after attending a writing workshop by the oh-so-fabulous Ann Wylie (you really should sign up, if she’s teaching anywhere near you). Conducting interviews via Flip video cams or a smart phones audio memo device can be strong sources of social content.

Blogging 94

Blogging Writing Facebook Twitter 94

Stern + Associates

APRIL 13, 2023

But it is especially hard when new markets often look less profitable than existing ones and all organizations become increasingly comfortable with the status quo. Let us arrange for these esteemed experts to advise your organization via virtual and in-person consulting sessions, workshops and keynotes. What Can I Do?

Policies 105

Policies Energy Government Crisis 105

Norton's Notes

JULY 29, 2015

I have been interviewing PR practitioners from all over the world as part of my interview series called 20:20 Vision. The concept of these interviews is that I ask each practitioner 20 questions about themselves and they give us a brief glimpse into their working lives and what makes them tick.

Interviews 28

Interviews SEO Banking Radio 28