Survey: Most B2B Marketing Writers Aren’t in Direct Contact with Customers
Sword and the Script
JUNE 15, 2021
I’ll even take that a step further: if you aren’t in direct contact with customers in writing content, you are probably just making it all up. They don’t want to spend a chip furnishing customer interviews for marketing content because they’d rather save those chips to close a deal. You’ll learn a lot that will inform your writing.
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