ImPRessions - Crenshaw Communications

DECEMBER 2, 2020

For PR pros , landing an on-air interview for a C-suite executive is a big deal. Unless they’re accustomed to giving public interviews and speaking to journalists frequently, there’s a good chance that even senior execs will need some coaching in advance of a key interview. Develop the interview’s messaging.

Interviews 280

Interviews Policies Course Training 280

PRSay

AUGUST 11, 2021

In the PR strategies toolbox, the practice of media relations gives PR practitioners an opportunity to distinguish themselves while also giving their organizations an edge over the competition. As earned media, stories placed through media relations efforts are cost-effective. Op-Eds remain the gold standard.

Media Relations 197

Media Relations Trends Media Newspapers 197

PRSay

JANUARY 23, 2020

At first it annoyed me, but after a while I realized some benefits to being a contrarian, especially in media relations. This exchange reminded me of a few of the “devil’s advocate” tactics that I’ve seen be successful in media relations. Get more media pitching knowledge from Michael Smart here.

Media Relations 199

Media Relations Media Pitching Report 199

ImPRessions - Crenshaw Communications

SEPTEMBER 26, 2017

The best and brightest public relations teams have guidelines to achieve the best media relations results. Break these rules; improve media relations. These can include writers and editors for different sections of a magazine or newspaper, or more than one segment producer for a TV interview.

Media Relations 195

Media Relations Media Pitching Product Launch 195

Ishmael's Corner

MAY 18, 2021

The PR profession under-appreciates interviewing expertise. Try to find a curriculum for mass communications or PR that offers a class on interviewing. Every journalism program in the country tackles the art of the interview. It starts in college. But PR curricula ignore the topic.more.

Interviews 171

Interviews Storytelling Journalism Communications 171

Agility PR Solutions

JUNE 6, 2021

Except for formats such as newsmagazines, long-form journalism, and some podcasts, most media interviews—and the articles or news segments that follow—are quick hits. Your TV interview might be boiled down to a seven-second quote. The post 8 tips for a more effective media interview appeared first on Agility PR Solutions.

Interviews 165

Interviews Newspapers Media Journalism 165

Sword and the Script

JULY 27, 2021

Where some see diminishing value in media relations others see opportunity; the best way to improve results is to use a combination of pitching, content and social media. The media relations struggle is real. Perhaps invest in people, research or tools to help facilitate media relations.

Media Relations 172

Media Relations Media Pitching Survey 172

Deirdre Breakenridge

AUGUST 12, 2019

This statement shapes what most business professionals have in their minds about the slant or the bias of a media outlet. They also realize the importance of doing due diligence prior to a media interview and reviewing a journalist’s background. Social media conversations and past articles, blogs, comments, tweets, etc.,

Interviews 157

Interviews Infographics Media Media Training 157

Bianchi Biz Blog

NOVEMBER 7, 2024

Once you master these steps, confidence and comfort will build, allowing you to see the real value of media relations. Make sure any questions you have are asked upfront before agreeing to a reporter’s request for an interview. Know what you want to cover and how it relates to what the reporter wants before accepting.

Interviews 90

Interviews Media Print Report 90

Stern + Associates

MARCH 17, 2023

The question is what are the solutions to these challenges and – more ambitiously – what are the inherent opportunities of the transformed media landscape? This leads us to our top 3 media relations opportunities for 2023. That’s why the core of our media relations strategy isn’t the pitching or writing but the storytelling.

Media Relations 114

Media Relations Media Storytelling Report 114

ImPRessions - Crenshaw Communications

AUGUST 2, 2022

In B2B PR , we’re always looking for ways to promote client stories, often through interviews with members of their senior leadership team. Listen to a few episodes to get a feel for the themes, see who they’ve interviewed previously, learn the types of questions asked, and study the host’s interview style.

Pitching 350

Pitching Interviews B2B Leadership 350

ImPRessions - Crenshaw Communications

NOVEMBER 17, 2021

Here are six of the top entrepreneur podcasts for PR teams who want to secure meaningful interviews in the podcast industry. . Mixergy is a podcast that brings interviews with some big names, but mostly interviews with lesser-known companies. Entrepreneurs on Fire.

Agency 401

Agency Interviews Education Television 401

ImPRessions - Crenshaw Communications

MAY 1, 2019

We see this most often in the art of media relations, where a PR pitches a story idea to a journalist who’s just posted a similar piece, or when we’re too late offering comment on a hot topic. That’s natural, because execution is the fun part, and clients are often impatient for media relations or content outcomes.

How To 257

How To Interviews Measurement Storytelling 257

ImPRessions - Crenshaw Communications

JANUARY 14, 2021

Every experienced PR person has had their share of media opportunities that looked promising but never resulted in coverage. In fact, most can recall a particular occasion where everything went right, whether it was a full interview or a quick comment, and nothing came of it. The interview was too late. The quote lacked color.

Interviews 360

Interviews Government Report Pitching 360

Cision

OCTOBER 18, 2016

The point of public relations is to spotlight you and your business. Traditionally, being interviewed is the Golden Ticket to turning that spotlight in your direction. If you’ve never been interviewed, you might be nervous. Thankfully, you don’t need to spill your or your organization’s entire life story during an interview.

Interviews 120

Interviews How To Construction Print 120

ImPRessions - Crenshaw Communications

DECEMBER 17, 2020

As a PR pro , you are constantly communicating with reporters, whether it be pitching, coordinating interviews, or interacting on social media. You’ve drafted the perfect pitch, sent it to relevant targets, and now you’ve secured a media interview. Most respectable media outlets will be offended by such a request.

Report 310

Report Interviews Pitching Course 310

Bianchi Biz Blog

JULY 8, 2024

You’ve been asked to participate in a media interview, but this time it’ll be on camera. Prepare for the interview. Also stick to your key messages, revert back to them throughout the course of the interview to help stay on topic. Control the interview. Avoid common media interview pitfalls.

Interviews 97

Interviews Meeting Corporate Course 97

ImPRessions - Crenshaw Communications

JUNE 30, 2021

For contacts you don’t know, this is essential so your spokesperson can understand whether the interview will be easy or could present challenges. But for familiar media contacts, knowing their interests and thoughts on major topics can expedite media opportunities.

Media 333

Media Pitching Report B2B 333

ImPRessions - Crenshaw Communications

APRIL 21, 2021

One of the most frustrating parts of working in PR or media relations is getting the “too busy” response. You have a solid pitch or a compelling announcement, but the feedback from media is that they have too much going on to cover this story.

Report 361

Report How To Pitching Banking 361

Bianchi Biz Blog

JULY 25, 2024

Being featured as a guest on a podcast as part of a public relations campaign has become a regular fixture. Often going beyond a more traditional media interview to dig deeper into trend and issue conversations, being on a podcast requires some unique preparation to maximize effectiveness.

Interviews 99

Interviews B2B Meeting Trends 99

Sword and the Script

JUNE 13, 2023

A survey of 3,000+ finds 75% of journalists say the top action any PR person can take is to understand a reporter’s target audience and what they find relevant; journalism statistics show reporters worry about accuracy, credibility and keeping pace amid more work and fewer resources Most PR professionals say media relations is getting harder.

Journalism 125

Journalism Media Relations Report Media 125

Bianchi Biz Blog

NOVEMBER 30, 2023

Interested in the trends and issues that media relations practitioners are facing today? The we encourage you to check out the recently published study “ Managing the Media: Corporate Media Relations Officers and the Evolving Media Landscape.” Interesting right?

Media Relations 94

Media Relations Automotive Media Survey 94

Remote PR Jobs

OCTOBER 29, 2024

The job search can be challenging—first, there’s the resume, then the cover letter, followed by the interview process. In this piece, you’ll learn insider tips to craft an engaging, persuasive cover letter for any Public Relations and Communications role. Now, let’s dive into the next step.

Publicity 261

Publicity How To Examples Crisis Management 261

ImPRessions - Crenshaw Communications

OCTOBER 28, 2020

We’re living through COVID-19 and a presidential election year, and both eat up a huge amount of media bandwidth. Media relations deals with the news environment, which is by definition unpredictable. We call it a background interview because it is just that – an exchange to provide background for a future story.

Publicity 334

Publicity How To Product Launch Agency 334

ImPRessions - Crenshaw Communications

JULY 7, 2021

We can definitely generate XX earned media placements. Nothing in this world is for sure, and we shouldn’t treat media interviews and articles as such. In the first place, quality usually beats quantity when it comes to earned media. PR is all about building connections, especially with media.

Agency 353

Agency Interviews Pitching Retail 353

ImPRessions - Crenshaw Communications

JULY 13, 2022

And the biggest of these events – like the Cannes Advertising Festival, the Consumer Electronics Show, or the E3 Expo, attract equally high-profile media. Here are some tips to both landing media interviews and making sure they’re successful. Securing media interest is only the first step. Prepare a Briefing Book.

Media 294

Media Trade Shows Travel Interviews 294

Garrett Public Relations

AUGUST 28, 2022

Let’s talk about media relations. It’s often what companies seek help with because they want to earn media coverage – which can help them build and maintain their reputation, increase visibility and draw new prospects and customers their way.

Media Relations 101

Media Relations Media Reputation Tools 101

ImPRessions - Crenshaw Communications

NOVEMBER 23, 2021

Over the years, PR people have learned that not every pitch will generate immediate interview opportunities. Instead of throwing in the towel, it helps to take feedback from media contacts – whether it be negative or positive. It pays to stay knowledgeable on where your “go to” journalists are working. Feedback on pitches.

Agency 310

Agency B2B B2C Pitching 310

Remote PR Jobs

SEPTEMBER 25, 2023

But when it comes to being interview-ready, public relations pros sometimes shy away from being confident spokespeople. Moreover, when it comes to prepping their clients for that big interview, many communicators find themselves outsourcing their media training to an expert.

Interviews 100

Interviews Media Media Training Training 100

ImPRessions - Crenshaw Communications

SEPTEMBER 15, 2020

A good PR rep should have a role in nearly any media briefing. Below are a few things we should keep in mind when staffing an interview: Kick things off. Most journalists will do their own research ahead of an interview, but a verbal summary is a good conversation-starter. Let the interview play out, but pay attention.

Interviews 208

Interviews Media Construction B2B 208

ImPRessions - Crenshaw Communications

APRIL 18, 2022

An early note is more likely to be noticed and potentially turn into a media interview or feature. Our role as media relations reps is to smoothly hand over information in an effective and timely way. Send pitches and follow up emails in the morning between 9:00 and noon; that’s typically the sweet spot.

Pitching 323

Pitching Report Twitter LinkedIn 323

Wadds Inc.

SEPTEMBER 14, 2024

Insights for organisations and media relations practitioners from the Ofcom News consumption in the UK: 2024 report. The changing nature of news consumption has been evident over the past 20 years, but that does not make the Ofcom News consumption in the UK: 2024 report any less challenging for media relations practitioners.

Media Relations 77

Media Relations Television Mobile Media 77

ImPRessions - Crenshaw Communications

JULY 20, 2021

The goal should be to line up several interviews ahead of the release so the official announcement day starts with top-tier stories that have the executive team feeling good and lay the foundation for more stories. But be careful with embargo pitching.

Pitching 296

Pitching Financial Media Training Training 296

ImPRessions - Crenshaw Communications

SEPTEMBER 10, 2021

For example, we occasionally bring in technical writers to interview engineers or other staff at client companies to create background material for long-form content. And we have an ongoing relationship with a morning show specialist who has a line to the key segment producers and will never give up on cracking the big interview!

How To 315

How To Employee Training Interviews 315

PRSay

NOVEMBER 12, 2020

For instance, one of his favorite ways of generating sources was to have a “deskside meeting” with people, talking casually over coffee rather than doing a formal interview. I think we’re much more open to (remote interviews) nowadays, of course,” O’Connor said. Now, that dynamic has completely changed.

Journalism 211

Journalism Report Interviews Meeting 211

ImPRessions - Crenshaw Communications

MAY 18, 2017

Improved Media Relations Means Better Pitches. Allow plenty of time to pitch anything with a seasonal hook; as many PR people know, media relations is a little like retail. In stories where journalists are interviewed about PR pet peeves, persistent follow-up is always highly ranked. It starts with research.

Media 212

Media Pitching Report Interviews 212

PRSay

FEBRUARY 28, 2023

Media relations hinges on the relationships that we create and maintain with the press. After being a professional journalist for more than four years, I recently left the field to pursue a career in public relations. I really try to maintain my relationships with people who are in media relations.”

Report 174

Report Local Media Pitching 174