ImPRessions - Crenshaw Communications

FEBRUARY 5, 2019

In the PR agency world , after weeks of fine-tuning messaging, crafting stories and pitching reporters, there’s no better feeling than landing a top media interview for a client. It signals that the overall public relations strategy is on the right track. Referring to other media interviews. Showing up late.

Interviews 251

Interviews Media Television Media Training 251

PRSay

JANUARY 23, 2020

At first it annoyed me, but after a while I realized some benefits to being a contrarian, especially in media relations. This exchange reminded me of a few of the “devil’s advocate” tactics that I’ve seen be successful in media relations. Get more media pitching knowledge from Michael Smart here.

Media Relations 199

Media Relations Media Pitching Report 199

PRSay

AUGUST 11, 2021

In the PR strategies toolbox, the practice of media relations gives PR practitioners an opportunity to distinguish themselves while also giving their organizations an edge over the competition. As earned media, stories placed through media relations efforts are cost-effective. Op-Eds remain the gold standard.

Media Relations 196

Media Relations Trends Media Newspapers 196

ImPRessions - Crenshaw Communications

SEPTEMBER 26, 2017

The best and brightest public relations teams have guidelines to achieve the best media relations results. Break these rules; improve media relations. We also advise against lengthy voicemails – or any voicemails unless you already have a relationship with a reporter. Always offer an exclusive.

Media Relations 195

Media Relations Media Pitching Product Launch 195

PRSay

NOVEMBER 12, 2020

Five months into the pandemic, I sat down to talk to New York Times staff reporter Anahad O’Connor. Remember that before you get angry about the length of time it takes to receive a response from a reporter. “I Be sure to ask reporters the ways they would prefer to work together. Now, that dynamic has completely changed.

Journalism 211

Journalism Report Interviews Meeting 211

Sword and the Script

JUNE 13, 2023

A survey of 3,000+ finds 75% of journalists say the top action any PR person can take is to understand a reporter’s target audience and what they find relevant; journalism statistics show reporters worry about accuracy, credibility and keeping pace amid more work and fewer resources Most PR professionals say media relations is getting harder.

Journalism 147

Journalism Media Relations Report Media 147

Sword and the Script

JULY 27, 2021

Where some see diminishing value in media relations others see opportunity; the best way to improve results is to use a combination of pitching, content and social media. The media relations struggle is real. Perhaps invest in people, research or tools to help facilitate media relations.

Media Relations 176

Media Relations Media Pitching Survey 176

ImPRessions - Crenshaw Communications

JUNE 30, 2021

The most successful agencies have contacts ready to go for any type of announcement or story, but making a connection with a reporter is only part of the equation. That requires thoughtful attention and a strong sense of how media work. Occasionally checking a reporter’s recent work is not enough.

Media 333

Media Pitching Report B2B 333

PRSay

FEBRUARY 28, 2023

Media relations hinges on the relationships that we create and maintain with the press. After being a professional journalist for more than four years, I recently left the field to pursue a career in public relations. Having worked both sides of the desk has given me a better understanding of what reporters want and need.

Report 172

Report Local Media Pitching 172

Agility PR Solutions

JUNE 6, 2021

Except for formats such as newsmagazines, long-form journalism, and some podcasts, most media interviews—and the articles or news segments that follow—are quick hits. Your TV interview might be boiled down to a seven-second quote. The post 8 tips for a more effective media interview appeared first on Agility PR Solutions.

Interviews 163

Interviews Newspapers Media Journalism 163

PRSay

APRIL 24, 2020

When pitching story ideas to journalists during the COVID-19 crisis, PR pros should use email, find local news angles and make experts available for video interviews, according to Cision’s “ 2020 State of the Media Report ,” released on April 21. Smaller staffs and reduced resources continue to challenge reporters.

Report 168

Report Pitching Media Survey 168

ImPRessions - Crenshaw Communications

JANUARY 14, 2021

Every experienced PR person has had their share of media opportunities that looked promising but never resulted in coverage. In fact, most can recall a particular occasion where everything went right, whether it was a full interview or a quick comment, and nothing came of it. The interview was too late. The quote lacked color.

Interviews 360

Interviews Government Report Pitching 360

ImPRessions - Crenshaw Communications

OCTOBER 28, 2020

Public relations is known for being versatile, occasionally glamorous, and, yes, stressful. In fact, CareerCast listed “PR executive” as one of the top ten most stressful gigs in its 2019 Most Stressful Jobs report. In ad tech, this means getting a brand or publisher client onboard; reporters aren’t going to take our word for it.

Publicity 334

Publicity How To Product Launch Agency 334

Stern + Associates

MARCH 17, 2023

By now the big changes that have occurred since the days of Walter Cronkite – a 24/7 news cycle, a global and interconnected focus rather than a local one, the reduction of reporting staff by many media organizations in the rush to remain profitable (accelerated in the era of social media platforms) – are well known.

Media Relations 118

Media Relations Media Storytelling Report 118

ImPRessions - Crenshaw Communications

JULY 11, 2018

Seeing a client’s interview in a key publication is still a quintessential public relations win, so PR pros spend a lot of time perfecting media pitching. But once we get a “yes” to a pitch or interview request, it’s no time to sit back and relax. What happens after the reporter says yes?

Report 136

Report Interviews Pitching Construction 136

ImPRessions - Crenshaw Communications

APRIL 18, 2022

The way we conduct media outreach is critical, especially with reporters often receiving hundreds of pitches and press releases each day. From relationships to cold outreach, the way a publicist reaches out to a reporter is key. Here are a few ways to successfully pitch and follow up with reporters. Timing is everything.

Pitching 323

Pitching Report Twitter LinkedIn 323

Sword and the Script

JULY 9, 2024

For their part, reporters and journalists too are pretty candid about what they need from PR. A recent survey of more than 3,000 reporters around the world by Cision spells out some of the things you can do to drive better coverage. Sword and the Script Media can help with B2B marketing, PR and social media.

Survey 183

Survey Journalism Report Pitching 183

PRSay

OCTOBER 15, 2024

Early on, he worked for Channel 6 News in Miami as a junior broadcaster when he was 13 years old, helping them with reports. “I ” By 2008, there were massive layoffs in the media industry, but he persevered and became an investigative producer at 22 years old. It’s true for everything we do,” said Benitez. he continued.

Storytelling 140

Storytelling Local Transportation Television 140

ImPRessions - Crenshaw Communications

JULY 13, 2022

And the biggest of these events – like the Cannes Advertising Festival, the Consumer Electronics Show, or the E3 Expo, attract equally high-profile media. Here are some tips to both landing media interviews and making sure they’re successful. Plan Well and Double-Confirm. Make Interactions Memorable .

Media 294

Media Trade Shows Travel Interviews 294

ImPRessions - Crenshaw Communications

OCTOBER 21, 2016

In our occasional series, “A Public Relations Situation,” we examine real-life PR agency incidents and how our team has dealt with them. ” Media relations is the bread and butter of most PR agencies, and therefore cultivating and managing journalist contacts is key. When a media contact bypasses the agency.

Report 120

Report Publicity Interviews Agency 120

Garrett Public Relations

NOVEMBER 18, 2024

Media relations plays a major role in my PR work for clients. Reporters are having a harder time finding sources. It’s always evolving, but recently, I’ve noticed a new trend.

Media 110

Media Trends Media Relations Report 110

ImPRessions - Crenshaw Communications

MAY 1, 2019

We see this most often in the art of media relations, where a PR pitches a story idea to a journalist who’s just posted a similar piece, or when we’re too late offering comment on a hot topic. That’s natural, because execution is the fun part, and clients are often impatient for media relations or content outcomes.

How To 257

How To Interviews Measurement Storytelling 257

Bianchi Biz Blog

NOVEMBER 9, 2020

Is media relations dead? In fact, a recent article in the BusinessWire Blog called Media Outlet Availability on PR Efforts , by Christopher S. Penn, Chief Data Scientist with TrustInsights.ai, cites some revealing statistics about the shrinking number of media outlets and the challenge for PR and media relations.

Media Relations 101

Media Relations Automotive Media Newspapers 101

Cision

OCTOBER 6, 2015

When your company secures an interview with a major media outlet, you may feel the urge to celebrate. Getting media coverage provides the perfect opportunity to showcase your brand’s best traits and increase advocates. Just don’t let your executive or chosen company spokesperson arrive to the interview unprepared!

Interviews 120

Interviews How To Healthcare Media Training 120

ImPRessions - Crenshaw Communications

AUGUST 29, 2022

Depending on the announcement, we may seek an exclusive, meaning one reporter has access to the news before others. Or we may go with an embargo, which means offering the news to a wider pool of media targets at the same time. . So what should you do when you are ghosted by a reporter? Timing is key. Don’t take it personally .

How To 321

How To Media Report Pitching 321

Cision

OCTOBER 17, 2017

Forbes Communications Council, a group of communications, PR, public affairs & media relations executives echo this sentiment : “To break through the volume of emails reporters receive, you need to know them inside and out. View our on-demand webinar “Media Relations Hacks: Getting Your Share of Media Coverage.”

Pitching 275

Pitching Public Affairs Report Guidelines 275

Cision

OCTOBER 18, 2016

The point of public relations is to spotlight you and your business. Traditionally, being interviewed is the Golden Ticket to turning that spotlight in your direction. If you’ve never been interviewed, you might be nervous. Thankfully, you don’t need to spill your or your organization’s entire life story during an interview.

Interviews 120

Interviews How To Construction Print 120

Flack's Revenge

JUNE 2, 2022

Fusion PR CEO Jordan Chanofsky interviewed CoinDesk Deputy Business Editor Danny Nelson about the state of the space and implications for media and PR. To hear more, check out the podcast; you can listen on Spotify and other channles, and watch the interview on YouTube. They discussed: Where is crypto today?

Report 156

Report YouTube Interviews Pitching 156

Sword and the Script

MARCH 10, 2019

Some 47% of respondents said they’ve observed more PR work being taken in-house, according to the 2019 JOTW Communications Survey (full report embedded below). This year’s survey polled 223 communications and public relations (PR) professionals. Media Relations is Hard and Getting Harder.

Survey 118

Survey Media Relations Corporate Communications 118

Bianchi Biz Blog

JULY 8, 2024

You’ve been asked to participate in a media interview, but this time it’ll be on camera. Prepare for the interview. Also stick to your key messages, revert back to them throughout the course of the interview to help stay on topic. Control the interview. Avoid common media interview pitfalls.

Interviews 96

Interviews Meeting Corporate Course 96

ImPRessions - Crenshaw Communications

JULY 20, 2021

Big news is breaking every day, which means reporters are always swamped. The goal should be to line up several interviews ahead of the release so the official announcement day starts with top-tier stories that have the executive team feeling good and lay the foundation for more stories. This is the time to pour it on.

Pitching 296

Pitching Financial Media Training Training 296

Axia PR

FEBRUARY 25, 2025

In the fast-moving world of news, securing earned media coverage often hinges on speed. Newsrooms operate on tight deadlines, and reporters scramble to find credible sources who can comment on breaking news. However, challenges arise when journalists seek immediate confirmation of a spokespersons availability before confirming a story.

Interviews 71

Interviews Report Media Training 71

ImPRessions - Crenshaw Communications

DECEMBER 29, 2020

Before the producer even has to ask, you should provide information needed such as expert spokesperson bio, images, b-roll, company description or boilerplate, sample talking points and links to previous interviews the spokesperson has done so the producer can see how they appear on camera.

Local 323

Local Pitching Print Interviews 323

The Proactive Report

JUNE 20, 2015

Most journalists consider Twitter to be an extension of their own reporting these days and 75% say that they use Twitter to build their own brand. Story creation: Of the journalists interviewed, all agreed that social media is a powerful tool to uncover potential leads. Report, bio & video. Make a connection first.

Twitter 100

Twitter Media Relations How To Media 100

ImPRessions - Crenshaw Communications

JULY 19, 2022

Examples of these include HARO (Help A Reporter Out) and Qwoted , which are both free, and ProfNet , which requires a subscription for those wishing to respond. . For those unfamiliar, these platforms allow reporters to post requests for commentary from sources they can use for a specific story. Pick your spots. Keep responses tight.

Pitching 304

Pitching Report Data Tools 304

Bianchi Biz Blog

NOVEMBER 30, 2023

Interested in the trends and issues that media relations practitioners are facing today? The we encourage you to check out the recently published study “ Managing the Media: Corporate Media Relations Officers and the Evolving Media Landscape.” Interesting right?

Media Relations 93

Media Relations Automotive Media Survey 93

ImPRessions - Crenshaw Communications

MAY 18, 2017

Recently a journalist posted some basic advice for public relations people to improve media relationships. He said to “read stuff, then take it to reporters who like that stuff.” And in reporters respecting the role of PR professionals as managers of that relationship. It starts with research.

Media 212

Media Pitching Report Interviews 212