PRSay

MAY 23, 2018

While local broadcast TV segments typically last one to three minutes and reach an audience in the low thousands, podcast interviews last between 15 and 60 minutes and give your client an opportunity to tell his or her story to an engaged, knowledgeable and passionate audience. Podcasts offer many opportunities to amplify coverage.

Media Relations 136

Media Relations Publicity Media Blogging 136

5W PR

FEBRUARY 24, 2020

That was true the first time it was said, and it’s exponentially truer in the days of digital marketing and online media, when a single interview – good or bad – can be played, indefinitely, on an endless loop, meaning people are “introduced” to new audiences all the time… a dynamic that is often out of their control.

Interviews 88

Interviews Video Television Energy 88

Bianchi Biz Blog

OCTOBER 15, 2020

COVID-19 has certainly changed the way business-to-business (B2B) public relations and media relations is now conducted. But even still, one thing has remained consistent for public relations professionals … we know that our media relationships will beat out our news releases … every single time.

Media Relations 75

Media Relations B2B Media Conference 75

ImPRessions - Crenshaw Communications

NOVEMBER 2, 2016

Compared to digital marketing and advertising, which has only become more automated over time, our methods — particularly the generation of earned media — are exquisitely inefficient. Even top PR and media relations professionals need to refresh their methods with new tools and technologies. Use new tools.

Television 120

Television Interviews Engineering Tools 120

Cision

SEPTEMBER 23, 2016

It can be time-consuming to plan media outreach for local and national networks, cable news, podcasts, streaming television, public radio, and social-only video; however, a satellite media tour (SMT) can help. “There is a lot of creativity and value to be had in media tours. Your Media Strategy Partner.

Media 120

Media Television Pharmaceuticals Radio 120

Cision

OCTOBER 20, 2016

In this interview, Steve discusses what he learned from working in television news, the skills needed for successful media relations and how to improve your pitching strategy. Specifically, I was a television news producer. You’ve held several positions in television news.

Television 120

Television Public Affairs Pitching Healthcare 120

PRSay

APRIL 23, 2024

The evolved PESO model shows how a video interview such as S&T Live can be transcribed to “create different types of content for your social, for your blog,” etc., “to An exciting time for communicators Elsasser asked how the rise of social media platforms such as TikTok factors into the PESO model. This is where things are going.”

SEO 137

SEO Television Measurement Google 137

Cision

AUGUST 16, 2016

Erik Wheater, account executive at Burns360, details his transition from a five-year career in television news to the PR agency life. In this interview, Erik discusses moving from one media world to the next. You recently transitioned from your role in television news to PR. That is surprisingly a great time to pitch!

Television 120

Television Pitching Journalism Interviews 120

Sword and the Script

JANUARY 3, 2023

We interviewed ChatGPT about public relations and while it does well with high-level questions, it becomes repetitive when those questions were more nuanced; the system says it is “unlikely” that it “or any other AI system will fully replace public relations (PR) professionals”. What are some examples of public relations?

Interviews 113

Interviews Publicity Technology Social Media 113

PR for Anyone

APRIL 6, 2022

One thing that every single person reading this post can be sure of, is that they have something to pitch the media relating to upcoming college graduates. This is one of my favorite times to pitch television. And by putting that nugget in my pitch helped me get the yes! We all have something that would be advice to them.

Pitching 130

Pitching Television Media Real Estate 130

Cision

OCTOBER 21, 2016

Since partnering with Cision and leveraging its press release distribution capabilities, the NALA’s clients have garnered television appearances and radio interviews, earned mentions in major local print and online articles and received an influx of donations for charity drives.

Software 120

Software Agency Case Study Television 120

PR for Anyone

NOVEMBER 11, 2021

Public Relations can come in many forms but for this post, let’s focus on media relations, community relations, online and social media. Media Relations. Do your homework on which media outlet is best for your product, service or brand and find the journalist(s) who cover your topic.

Publicity 225

Publicity Marketing Video YouTube 225

ImPRessions - Crenshaw Communications

DECEMBER 15, 2017

television networks have created in 30 years. And, just for fun, this interview with Dawn Ostroff, the president of Condé Nast Entertainment, offers cool insights as to how the formidable print company has morphed into a digital media company. More than 500 million hours of videos are watched on YouTube each day.

YouTube 136

YouTube Video Training Survey 136

HMA Public Relations

MARCH 17, 2020

As media outlets navigate COVID-19, many television and radio stations aren’t allowing in-studio guests for the near future. Learn more about how you can prepare for virtual interviews. The post How to prepare yourself to be a virtual expert resource appeared first on HMA Public Relations.

Resources 74

Resources How To Television Radio 74

The Hoyt Organization

APRIL 23, 2024

Traditional channels, such as newspapers and television, offer broad reach, while digital channels, such as social media and email marketing, provide targeted messaging. Build Relationships With Media Media relations are a critical aspect of public relations for nonprofits.

Strategy 98

Strategy Nonprofit Social Media Television 98

Burrelles Fresh Ideas

AUGUST 2, 2023

In today’s digital age, where streaming platforms and online media dominate the landscape, it’s essential not to overlook traditional broadcast media’s enduring relevance and significance, such as television and radio. The numbers for radio are impressive!

Radio 75

Radio Television Media Local 75

Landis PR

MAY 3, 2021

Rick interviews POST’s Irina Kagan. Rick interviews Anthony Castanos from Save the Redwoods League, and Nadia Hamey, forester and property manager at San Vicente Redwoods. Something I love about public television is that there is room to consider the touching and gentle stories that are just fun to learn about.

Meeting 98

Meeting Agriculture Media Television 98

Cision

JULY 26, 2016

In this interview, David discusses the importance of good writing skills, how technology has transformed the industry and how to stand out in today’s crowded marketplace. When I worked in television (at KPIX TV, the CBS affiliate in San Francisco), the station had one fax machine. How did you get your start in PR? Rapid Fire Round.

Writing 120

Writing Engineering Journalism Analytics 120

PRSay

AUGUST 18, 2023

In interviews aimed at understanding skepticism about climate change, the study found that many participants are suspicious of language that presents climate change as a crisis or an urgent threat. Networks and radio and newspapers and television — they’re all getting paid to tell me something,” one interviewee said.

Study 78

Study Report Media Television 78

Communications Conversations

JUNE 28, 2018

This is what led me, in some ways, to interview our Rock Star today: Kirsten Wenker. My major was Television Production & Broadcast Journalism, so about half of my major classes were more related to film and television. Working for an amateur or professional sports team has always been a dream of mine.

Sports 113

Sports Travel Television Journalism 113

PRSay

DECEMBER 2, 2020

Gordon Johndroe , vice president of global media relations and public affairs for the Chicago-based aircraft manufacturer, spoke to members of PRSA’s Corporate Communications Section in the Nov. I’ll try to get you an interview with somebody if I can.”. You want to be the eyes and ears for the media inside the building.

Crisis Management 107

Crisis Management Crisis Crisis Communications Airlines 107

PRSay

JULY 14, 2021

She is now just the ninth host for the longest-running prime-time news and public affairs program on television. I’m excited about meshing the legacy of the show and my ideas,” she told PRsay in a phone interview.

Conference 148

Conference Public Affairs Report Television 148

Bianchi Biz Blog

SEPTEMBER 5, 2024

It is not advisable to have an employee of a communications firm present in the interview situation. YLE, the state-owned communications company, broadcasts on four television channels visible throughout the country. Finland’s largest commercial television channel is MTV3.

Marketing 100

Marketing Radio Automotive Television 100

Communications Conversations

JULY 18, 2019

Although it was long overdue, the timing seemed right to interview this PR Rock Star. I think everyone has a skill that best suits them; for me that’s media relations. Without naming clients specifically, I’ll just say that I’m pretty sure you’d recognize them because you’ve very likely seen or heard them in the local media!

Local 94

Local Course Community Interviews 94

MaccaPR

MAY 23, 2018

Oz Show,” BuzzFeed, Parents magazine and NBC’s “Today Show” teach you about successfully pitching a story to the most sought-after media outlets in America? The recurring themes that emerged from these experts will prove invaluable for PR pros looking to improve their media relations game.

Pitching 82

Pitching Print Journalism Local 82

5W PR

AUGUST 27, 2020

Delivering stores to radio, television, and online audiences through live coverage, SMT has become an important public relations strategy that helps an audience to have a behind-the-scenes understanding of a brand. The timely inclusion of topical news hooks maximizes a brand’s media coverage. Incorporate A Hook.

Media 68

Media Radio Travel Interviews 68

The Hoyt Organization

JUNE 5, 2024

Contact media outlets such as newspapers, magazines, radio stations, and television networks to get coverage for your campaign. Also, partner with influencers and bloggers with a strong following on social media platforms to reach a larger audience and spark conversations about mental health.

Strategy 75

Strategy Communications Local Interviews 75

Cision

JANUARY 20, 2016

My role was public relations, so I managed all the media that attended the mountain, came to the mountain to do stories and set them up with interviews and provided them specific data. I got to the point where I got to Boston as a journalist in television when I wanted to get back into public relations and marketing.

Corporate 120

Corporate Journalism Nonprofit Television 120

Axia PR

MAY 26, 2017

Have you ever watched a televised interview where the interviewee responds to questions with ease, using a flowing, conversational tone? Or perhaps you’ve seen an interview where a company spokesperson seemed defensive and dodged questions using the phrase “no comment.”

Television 48

Television Training Media Interviews 48

5W PR

JUNE 22, 2018

One of the most important parts of any PR agency’s job is finding the right media coverage for their clients. Whether it’s a television slot or an interview in a magazine, the right PR placements are a critical part of building brand awareness for any business.

Publicity 79

Publicity How To Television Social Media 79

Bianchi Biz Blog

AUGUST 8, 2022

I regularly receive pitches for SME interviews, and the first thing I tell the PR reps is “Does [name of SME]’s company have any customer stories?” My wife and I enjoy binging television shows. Finding common media ground between us is challenging, but she is very patient with my choices. :).

Technology 93

Technology Meeting Media Analytics 93

PR for Anyone

JUNE 9, 2021

She has gotten quite a bit of media related to her walk but it also mentions her as a real estate agent. So think about that with the nonprofit that you’re involved in and how to pitch the media related to that and start attracting your ideal clients and customers. So that is this week’s PR tip.

Real Estate 130

Real Estate Nonprofit Media Pitching 130

Bianchi Biz Blog

SEPTEMBER 7, 2021

Back then, they were underdog choices for the job, known mostly for their quirky comedic work in television, and the big question was if they had the chops to pull off a monstrous blockbuster. It was great watching them at their craft, being so close to crazy stunts and actors, and interviewing the directors between takes.

Meeting 91

Meeting Transportation Media Journalism 91

PRSay

MAY 23, 2022

Once the trial was airing live on television and the public could see what was really happening in the courtroom, people were organically truth-squadding against disinformation. So it felt like our hands were tied at first. But it turned out that our best weapon was sunlight.

Ethics 110

Ethics Public Affairs Television Social Media 110

Landis PR

APRIL 29, 2024

It is not advisable to have an employee of a communications firm present in the interview situation. YLE, the state-owned communications company, broadcasts on four television channels visible throughout the country. Finland’s largest commercial television channel is MTV3.

Radio 64

Radio Pinterest Television Government 64

Bianchi Biz Blog

JULY 22, 2024

Communications, media and PR market in Malaysia Malaysia’s diverse media landscape is intricately shaped by a combination of regulatory frameworks, technological advancements, and socio-political influences, with the main languages being Malay, English and Mandarin.

Marketing 101

Marketing Tourism Local Government 101

Beyond PR

JULY 26, 2016

When you open up your earned media strategy, you’ll find a mix of print, television, radio, digital and other channels. When deciding whether a virtual media tour is a smart option for your brand, Risa encourages communicators to consider the following benefits: Satellite media tours save on travel and time.

Strategy 40

Strategy Media Radio How To 40