This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
Any company can benefit from mediatraining , but it’s particularly important for one that is new to public relations. For B2B PR, mediatraining prepares company execs for press interviews and stresses how to make the most out of them. What makes a good media prep session?
Here are a few tips on preparing for a mediainterview so you can absolutely nail it. Remember your mediatraining . If you haven’t already undergone formal media prep, ask your PR team to set up a session when possible. For more on mastering your mediatraining, check out this post.
Most PR teams work hard to make sure our client mediainterviews go off without a hitch. While most qualified media spokespeople are well-versed in what they should discuss in an interview, it is up to the PR exec to manage the conversations with a positive outcome in mind. Confirm specifics ahead of time.
Social distancing, quarantining and an increase in working from home have moved many face-to-face meetings and conferences to video chat platforms. The 24-hour news channels have also increased the number of interviews they are doing through Skype, FaceTime and other services. Promise them that it will be a short interview!)
The idea of a mediainterview is enough to cause even the most confident executive to break into a cold sweat. To make matters worse for some individuals, the thought of taking a mediatraining session to prepare for interviews can be equally daunting. and how these pressures can affect the interview process.
” “I need to reschedule [ because of a non-important fluff meeting ] and I’m double-booked; can the reporter reschedule?” We’re pitching editorial sources to fit THEIR needs, not gifting them with the fabulous opportunity of a lifetime interview with the reporter being eternally grateful for the favor.
And the biggest of these events – like the Cannes Advertising Festival, the Consumer Electronics Show, or the E3 Expo, attract equally high-profile media. Here are some tips to both landing mediainterviews and making sure they’re successful. Securing media interest is only the first step. Prepare a Briefing Book.
In B2B public relations , one of the things we do regularly is arrange media briefings on subjects relevant to our clients’ business. But even if they don’t, these meetings are important. A good PR rep should have a role in nearly any media briefing. People run late to meetings. Be personable. Follow up .
A little bit of nervousness before a speech or interview is a good thing. Yet public speaking and mediainterview skills are essential for most executives and business owners. And a poorly handled print or broadcast interview could turn a relatively benign issue into a full-blown crisis. MediaTraining'
But by the next meeting, the cast of characters has changed without notice. Occasionally we see overconfident executives who feel they aren’t in need of mediatraining. With little reason to believe otherwise, a PR team will sometimes book an interview with a journalist, only to see it go poorly.
I had the great pleasure of meeting Brette Goldstein when my old friend Jeffrey Koeppel introduced us a while back. Since I work in PR, and also help execs hone their performances (well, mediainterview skills) we had a lot to talk about when we met. Setting (where are you in space and time)?
So I don’t have a spare 30-40 minutes during the day to sit down and do a meet-and-greet via Zoom. Remember that, although they might be busy, maintaining relationships can allow you to help them do their jobs while meeting your goals. And those used to be meetings that I was very open to,” he said.
In our mediatraining sessions, I usually lead off practice interviews with a seemingly simple question: Can you tell me about your company? Oftentimes, they encounter such objections during mediainterviews, panel discussions, and contentious client meetings. They’re Too Focused on Internal Structure.
As the pandemic summer of 2020 winds down, it is abundantly clear that working from home and video meetings will continue to be the norm, even as some companies have begun to partially return to physical workplaces. Whether you use Zoom, Microsoft Teams, GoToMeeting or Google Meet, learn to use the software. Get camera-ready.
This is a guest post by Brad Phillips , author of The MediaTraining Bible. Top executives make many of the same media mistakes the rest of us do—but their missteps are often magnified, becoming top headlines on news and business websites worldwide. Want to learn more mediatraining tips? They Say Too Much.
I never thought I’d write about mayflies or interview an entomologist (an insect scientist) as an auto reporter! My colleague, Pete Bigelow, and I interviewed about three dozen people who were involved with the EV1 and told the story in their words. Describe the craziest or most fun story you have written.
Now, more than ever, journalists are relying on every type of video chat technology to get interviews, including Skype, FaceTime, Google Meet, Zoom and more. If you’re offering an interview, then be prepared to use whichever platform the journalist prefers. And always be ready with a backup plan if the technology fails.
Here are just a few: High-level mediatraining. Many a CEO has declined to make time for a media prep session on the grounds that “no one knows the company better than I do” or “I don’t want to sound ‘canned,'” only to falter in an important interview. Brand perception audits.
But, as you’ll quickly see in this short interview, Dan is a whole lot more. And, he may be the first (and only) journalist to interview cats on TV! Let’s go back to the beginning–how did you get your start in the media world? I spend a good chunk of my time on media relations and pitching.
In my last post , I shared three ways to bungle your product launch and touched briefly on preparing your executives for mediainterviews. First, why is mediatraining so important? 1) They think an interview is just about answering questions. An interview is not about answering a reporter’s questions!
If you do any kind of media or influencer outreach for your clients, basic mediatraining should be part of your services. While mediatraining and its basic principles are second nature to Solo PR Pros, it’s a foreign concept to many client spokespeople. But some mediatraining guidance is universal.
We once worked with a tech company that experienced rapid growth and found itself scrambling when media came calling. Before a PR firm was hired, unfortunately, an assistant to the president gave an interview full of inaccuracies which haunted the company for years. A major outlet is seeking an interview with a key company player.
From the minute you polish your resume, through the interview process and on to the front lines of account work, PR is a business that demands accountability. Being tech-savvy also includes using WordPress for website hosting and blog posting as well as the basics behind all the social media platforms. Be scrupulous.
Want more: Read her recent PR Rock Star interview for ample reasons. In my interactions with Cydney over the years, I’ve always found her to be uber professional, smarter than hell and yet easy-going (she was a great “professor” at our recent sparked social mediatraining!). Just one meeting.
Do they see interviews, media, articles featuring you as the expert? This goes for the media but also your potential clients and customers. When they land on you – your website or social media platforms, do you look like an industry rockstar? I do this regularly when I speak and train and it’s eye opening.
Worldwide, society, business and the things many take for granted (conferences, face-to-face meetings, food service, travel, schooling) have been upended. We’d love to meet you over Zoom. . The current COVID-19 pandemic is an unprecedented disruption to modern life. Stay well, stay safe, stay sane, stay home.
A media policy is essential for maximising all media opportunities – for any type of business, even if you are working from home. The benefits of having a media policy in place include: You can feel confident and well prepared for the interview. You can develop a strategy for the interview. Example media policy.
Last year, Cullen Communications attained B-Corp certification, signifying that the agency meets the highest standards of ESG performance. Get to know the local media landscape: As a country of 5 million people, Ireland’s media sector is relatively small. The most popular social media channels in Ireland YouTube : 4.02
To meet this goal, the company produced videos for its YouTube channel featuring pharmacists discussing the COVID-19 vaccine in a relatable manner. Cigna VP Uses Social Media to Discuss Affordable Healthcare Katya Andresen is Cigna’s Chief Digital and Analytics officer. Many of them offer COVID-19 vaccinations.
They facilitate in-person meetings, do mediatraining to prep clients for difficult interviews, and even help to win new business. SAEs remain in their roles for 2-10 years or longer (by choice), as they are PR practitioners at the top of their game.
If you have an opportunity to attend a media event, do that! Journalists are just people and by meeting them and building relationships and providing them with good stories, they will welcome you into their tribe. Do you make a good interview? By having all of that out there, you make it so much easier for the media to say “Yes!”
And that you want media, either legacy journalists or bloggers, to report on it. The press release, and how it is written, must help you meet this objective: earned media coverage. If the writing is overly promotional, focusing too much on your product or service, the media tunes out.
It’s an annual event held each January at a brewery in downtown Minneapolis, and it gives me a great chance to reconnect with old friends and meet new WSU alumni. Let’s meet Katlyn! This includes strategy, pitching, building talking points, mediatraining staff and distributing through applicable channels.
Although it was long overdue, the timing seemed right to interview this PR Rock Star. I think everyone has a skill that best suits them; for me that’s media relations. When I first started my business, the primary way to interact with clients was face-to-face meetings, so I found myself alone much less than I am today.
Plans are designed to meet the needs of a variety of common crisis scenarios—like cyber incidents, natural disasters, threats and corporate malfeasance—and can be adapted to fit the unique risks an organization may face. MEDIA & SOCIAL MEDIATRAINING. LITIGATION SUPPORT.
We joined the nightly prosecution team meetings to debrief on the day’s events and plan for upcoming witnesses and other arguments. And each day, we would give the attorneys a quick read-out of the themes we were seeing in the news and on social media. Were you fully integrated into the legal team?
During the video meeting, he announced that if you were unlucky enough to be on that call, then effective immediately, you no longer had a job. And it starts with candid PR counsel and mediatraining. Offer resources to help employees write resumes, search job postings and brush up on their interviewing skills.
During those coffee meet-ups, I’ve: learned best practices, shared job search strategies, talked about kids, discussed job changes, talked about social media trends, and much, much more. In fact, just recently, I was introduced to a woman who runs social media at the University of St. over the last eight years.
If you have a CEO who can slam dunk every interview, good for you. If your spokesperson has completed mediatraining, but still struggles to keep reporters engaged or tell the brand story in a way that resonates, don’t be afraid to find someone else to step in. Are your spokespeople working? Keep her in the limelight.
We meet every single week because the biggest thing I hear is, “I don’t have time to do it.” And if you want to do this and if you want help from me, we’ve started www.PiitchClubCafe.com, which is really awesome.
I have been interviewing PR practitioners from all over the world as part of my interview series called 20:20 Vision. The concept of these interviews is that I ask each practitioner 20 questions about themselves and they give us a brief glimpse into their working lives and what makes them tick. Email or call discuss?
And if you love these videos and you’d love to learn more and chat and see if there’s any way that I could help you, just set up a call at ChatwithChristina.com and I look forward to meeting you. The post How to Build a Brand with Social Media appeared first on Christina Daves.
Our crisis management team controls a firm’s reputation by preparing company leaders and other spokespeople for mediainterviews, town hall meetings, and press conferences, as well as identifying ways to better control the narrative. Prohibition PR will provide management advice.
While comms teams are in the thick of executing PR plans for the last two quarters of this year and driving results to meet annual KPIs, it’s easy to fall into the trap of not planning ahead and developing your PR strategy for next year. It’s crazy to think that we’re well past the half year mark already.
We organize all of the trending information in your field so you don't have to. Join 48,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content