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Securing an interview with a media outlet for an executive or other company spokesperson is a dream…except when it’s not. Interviews provide an opportunity to showcase your brand and spokespeople as thought leaders, increase loyalty to your brand, defuse crises and drive sales. How to Give Better Media Answers.
I want you to think about aligning your business with your nonprofit that you’re involved with. Before I go any further, if you are not involved in a nonprofit, do not start doing it just to get media exposure. It’s Christina Daves with this week’s Free Publicity Friday PR Tip. This week. That’s so wrong.
We give them their ideal interview. But I got a lot of takeaways from it, when I was working with our clients one-on-one, the things that they were struggling with in terms of pitching the media. That is her nonprofit. And it’s so awesome! We spend two days of getting s**t done. It’s just amazing.
If you know and we talked about nonprofits before, if that is your passion, if that’s what you’re involved with, this is a great time to help your nonprofit if it’s related to that. And she did land in the media to give her nonprofit a name and put it on the map and really get people to know about it.
She started a nonprofit called Saving Promise. There’s also a bonus video in there about how to nail the interview when you get it. I can’t wait to see you in the media, make sure you share it with me, and I will be happy to send it out to my whole tribe. Oh, National Domestic Violence Awareness Month.
They interview people who already have big followings, either via social media or email lists, because they know the thought leader will push the link out to their contacts and say, “Hey, I was on this podcast the other day, check it out.” But it’s become part of their editorial calculations by necessity.
We promoted NBC Universal (its entertainment division) nationally for more than 10 years – we even mediatrained Jeff Zucker (now President of CNN). The Amateur Music Network has named me its new Curator, a volunteer position that allows me to interview all the great stars from symphony, opera, jazz and Broadway.
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