ImPRessions - Crenshaw Communications

JUNE 13, 2017

The client and agency contacts have happily bonded at a new business presentation, with great chemistry all around. Occasionally we see overconfident executives who feel they aren’t in need of media training. The negative media story. . Can a post or two in the comments section present another point of view?

Media Training 249

Media Training Policies Agency Interviews 249

Ishmael's Corner

APRIL 29, 2020

The broadcast media industry is no exception with radio presenters and journalists now conducting live profile interviews over the phone. How can we as communications consultants help our clients adjust to this new normal and maximize interviews over the phone? These five.more.

Interviews 130

Interviews Storytelling Radio Communications 130

Polaris

NOVEMBER 26, 2014

A little bit of nervousness before a speech or interview is a good thing. Yet public speaking and media interview skills are essential for most executives and business owners. And a poorly handled print or broadcast interview could turn a relatively benign issue into a full-blown crisis. Media Training'

Education 170

Education Media Training Training Interviews 170

5W PR

NOVEMBER 29, 2017

Of course, the training needs to happen, but like almost everything, we get better as we practice doing it right… practice done wrong will not lead to improvement though. So a big part of media training should be putting the student in front of others who will ask them random questions. Let them answer completely.

Media Training 87

Media Training Training Film Media 87

Cision

SEPTEMBER 14, 2015

Securing an interview with a media outlet for an executive or other company spokesperson is a dream…except when it’s not. Interviews provide an opportunity to showcase your brand and spokespeople as thought leaders, increase loyalty to your brand, defuse crises and drive sales. Missed Brad’s webinar? Sound bites.

Interviews 120

Interviews How To Media Media Training 120

5W PR

JULY 5, 2020

Being confident when stepping in front of the microphone and cameras with all the lights shining is something that can be achieved with decent media training. Media Training in 2020. This is why it’s important to present the core message briefly and effectively. Key Message.

Media Training 78

Media Training Training Trends Media 78

Flack's Revenge

AUGUST 4, 2022

Since I work in PR, and also help execs hone their performances (well, media interview skills) we had a lot to talk about when we met. It’s based on the premise that you can fundamentally improve interview and presentation skills. Setting (where are you in space and time)? How do you want the audience to feel? (It

Film 156

Film Media Training Enterprise Interviews 156

Landis PR

MARCH 18, 2024

By Andie Davis Photo courtesy of Pixabay There are many great benefits that come from media training, and not just for media interviews. If you get media interview requests, you will want experienced media trainers to guide you through the ins and outs (and the dos and don’ts) of being a great interviewee.

Media Training 59

Media Training Training Media Interviews 59

Cision

SEPTEMBER 1, 2015

In our media training sessions, I usually lead off practice interviews with a seemingly simple question: Can you tell me about your company? Oftentimes, they encounter such objections during media interviews, panel discussions, and contentious client meetings. They’re Too Focused on Internal Structure.

Media Training 120

Media Training Media Training Interviews 120

PRSay

SEPTEMBER 4, 2020

Avoid common gaffes such as muted mics and the share-screen stumble by practicing transitions and short-cut keys before a presentation. We preach the commandments of media readiness to clients preparing for TV interviews but often do not dress for the camera ourselves. Get camera-ready. Do you have a video-conference wardrobe?

Conference 197

Conference Video Software Privacy 197

PRSay

NOVEMBER 12, 2020

For instance, one of his favorite ways of generating sources was to have a “deskside meeting” with people, talking casually over coffee rather than doing a formal interview. I think we’re much more open to (remote interviews) nowadays, of course,” O’Connor said. Now, that dynamic has completely changed.

Journalism 211

Journalism Report Interviews Meeting 211

Cision

SEPTEMBER 1, 2015

This is a guest post by Brad Phillips , author of The Media Training Bible. Top executives make many of the same media mistakes the rest of us do—but their missteps are often magnified, becoming top headlines on news and business websites worldwide. Want to learn more media training tips? They Say Too Much.

Media Training 120

Media Training Media Training Small Business 120

RH Strategic

DECEMBER 11, 2015

Media interviews present a golden opportunity for a CEO or spokesperson to get their company’s positive message out there. This is the primary reason people talk to the media, other than to control a crisis. If done correctly, a well-trained spokesperson can navigate even the most challenging questions.

Media Training 45

Media Training Training Media Interviews 45

Communications Conversations

SEPTEMBER 10, 2020

But, as you’ll quickly see in this short interview, Dan is a whole lot more. And, he may be the first (and only) journalist to interview cats on TV! Let’s go back to the beginning–how did you get your start in the media world? I spend a good chunk of my time on media relations and pitching.

Radio 167

Radio Journalism Interviews Energy 167

ImPRessions - Crenshaw Communications

MARCH 17, 2017

From the minute you polish your resume, through the interview process and on to the front lines of account work, PR is a business that demands accountability. This writing includes presentations, memos, proposals, job descriptions, performance reviews, RFP responses, training materials, promotional copy and a wide range of other materials.

Training 159

Training Pitching Writing Video 159

Flack's Revenge

NOVEMBER 4, 2015

It is a faux memoir, written in the former president’s voice, that presents an alternative history and captures his paranoia. We share this quote and others in our media training sessions. The point is not to scare new spokespeople, but instill a healthy amount of caution when dealing with the media.

Media Training 120

Media Training Training Interviews Media 120

PR for Anyone

SEPTEMBER 29, 2021

Yes there are one on one interviews and what helps with that is if you have a book so they can show the cover and position you as the expert. If you give it to them like a present with a bow on top, it’s easier to get the YES! Watch and see the visuals they provided for the segment and how it make a simple interview more dynamic.

Pitching 130

Pitching Television Interviews Video 130

RH Strategic

DECEMBER 11, 2015

Media interviews present a golden opportunity for a CEO or spokesperson to get their company’s positive message out there. This is the primary reason people talk to the media, other than to control a crisis. If done correctly, a well-trained spokesperson can navigate even the most challenging questions.

Media Training 40

Media Training Training Media Interviews 40

MaccaPR

JUNE 28, 2016

Of course, as PR professionals, we can provide media training to our top executives. Use bridging techniques to get the interview back on track.” All good advice for media interviews, backed by PR best practices. All good advice for media interviews, backed by PR best practices. Never, ever lie.”.

Interviews 59

Interviews Media Training Media Training 59

Action PR

JULY 9, 2019

What happens if a journalist asks you a question that isn’t related to the topic of the interview? If your subject is t-shirts and the journalist asks you about shorts, do you have the skills to take control of the interview and get it back on track? The bridging technique is one of the cornerstones of media training.

Interviews 58

Interviews How To Media Training Examples 58

PRSay

FEBRUARY 28, 2023

According to Cision’s “ 2022 State of the Media Report ,” which surveyed more than 3,800 journalists at about 2,160 media outlets, 76% of respondents said news releases are the content they want most from brands. I really try to maintain my relationships with people who are in media relations.”

Report 174

Report Local Media Pitching 174

5W PR

AUGUST 1, 2024

Media relations Building strong relationships with journalists allows healthcare providers to share expertise through interviews, articles, and guest columns in reputable publications.

Healthcare 78

Healthcare Reputation Publicity Media Training 78

Cision

AUGUST 24, 2016

In this interview, Cheryl discusses the keys to maintaining your brand reputation, the challenges social media presents and how to keep your audience engaged. On my first day, I did an intensive media training with the company’s treasurer and legal counsel, and put him on CNBC live that evening.

Social Media 120

Social Media Reputation Crisis Media Training 120

Barokas

APRIL 23, 2020

For a moment there I forgot our present reality—that the coronavirus pandemic has brought all of our bright and sunny plans for spring to a screeching halt. If your spokespeople aren’t getting enough interview time with the media right now, take it as an opportunity to refine their skills. Wait…hold that thought. Never mind.

Product Launch 88

Product Launch Crisis Media Training Interviews 88

Remote PR Jobs

SEPTEMBER 25, 2023

Thanks to the growth of digital platforms like social media, the news cycle is rotating faster than ever before. Couple that with an endless to-do list of research, writing, media training and more, and it seems nearly impossible to keep up, let alone make sense of it all.

Pitching 100

Pitching Interviews Trends Journalism 100

Barokas

MARCH 16, 2020

Over the last two weeks, our teams have jumped in to support clients with activities that include: Shifting outreach efforts from media to customers to foster new relationships, testimonials and case study materials. Creating company-wide messaging and response for how the pandemic impacts the business. .

Communications 88

Communications Case Study Conference Resources 88

Polaris

APRIL 28, 2015

They are the foundation for not only your news release, but for spokesperson interviews as well. When your spokesperson gives a 20-minute interview, and provides the media with 100 sentences, only a handful of those sentences actually make it into the finished article. Key messages are the 2 or 3 points you want to communicate.

How To 100

How To Marketing Writing Training 100

PRSay

MAY 25, 2018

They interview people who already have big followings, either via social media or email lists, because they know the thought leader will push the link out to their contacts and say, “Hey, I was on this podcast the other day, check it out.” Podcasters are pretty blatant about this.

Pitching 110

Pitching Nonprofit Media Relations Social Media 110

Communications Conversations

JULY 18, 2019

Although it was long overdue, the timing seemed right to interview this PR Rock Star. I think everyone has a skill that best suits them; for me that’s media relations. For me that that includes a supportive network of professional friends, media contacts as well as clients (past and present.) What kind of work do you do?

Local 94

Local Course Community Interviews 94

Mora Communications

MAY 15, 2017

On Thursday, May 25 th , Ann Convery, creator of Speak Your Business™, will be a featured panelist at the event How to Find and Retain New Customers , presented by American Marketing Association (AMA) Los Angeles. Her media training evolved into Speak Your Business, a company that is out to revolutionize the way business owners communicate.

How To 56

How To System B2C Training 56

MaccaPR

MAY 23, 2016

The current business environment is enormously challenging for those in healthcare due to constantly-changing federal health policies, medical research breakthroughs and new products, but social media has become an invaluable tool to help get your messages to the right audiences at the right time. Engage Publishers as Opinion Leaders.

Conference 80

Conference Healthcare Marketing Crisis 80

Norton's Notes

JULY 29, 2015

I have been interviewing PR practitioners from all over the world as part of my interview series called 20:20 Vision. The concept of these interviews is that I ask each practitioner 20 questions about themselves and they give us a brief glimpse into their working lives and what makes them tick.

Interviews 28

Interviews SEO Banking Radio 28

Mora Communications

AUGUST 12, 2015

Too many people believe that next TV interview or magazine article is going to be “it”. We couldn’t have done a better job of presenting the product in a positive light ourselves. So, do your best, get the interviews done, and then let ’em go. It’s going to change their lives. The segment was perfect.

Publicity 49

Publicity Interviews Media Relations Company 49

Reputation Us

SEPTEMBER 7, 2016

From cyber attacks, to hurricanes, to mergers gone wrong; the negative headlines seem to rule the front pages in media outlets across the CU world. The Credit Union Times interviewed CU crisis experts, including LT Public Relations ‘s Casey Boggs, for the August 31st cover story (below), “Credit Union Crisis Planning Essential.”

Crisis 60

Crisis Crisis Communications Insurance Insurance 60

Mindful Marketing

FEBRUARY 15, 2017

If you want media relations but none of you have ever spoken to the press, be sure your agency can conduct media training. Presentation help? PR can support all of these areas and more, so set a budget and know what you want to achieve before interviewing agencies. Do you need messaging and branding help?

Agency 50

Agency Crisis Communications Measurement Analytics 50

5W PR

JANUARY 31, 2024

Media Relations: Building and maintaining relationships with journalists, bloggers, and influencers is a cornerstone of Tech PR. PR specialists pitch stories, arrange interviews, and share press releases to secure positive media coverage for the company or its products. How should you do PR for a tech company?

Technology 78

Technology Product Launch Crisis Management Case Study 78

Norton's Notes

JULY 12, 2016

I myself have picked people up for interview in this manner. If you feel strongly on a matter or a recent industry trend, then by all means present an argument. You’re not going to be head hunted for the CEO of Apple because you claim you’re an experienced executive leader if you’re quite clearly not. A stagnate profile.

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