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It’s hard to overstate the importance of quality media-interview preparation to a successful public relations program. As most PRs know, an unprepared or ineffective spokesperson can unwittingly squander a media opportunity, while a well-prepared one can move it from mediocre to meteoric!
For any PR agency team , a major mediainterview for a company spokesperson is a solid win. Nothing is quite as rewarding as securing that one big interview, or even a series of them, if there’s high-profile news to share. With that in mind, here are some tips for PR pros to help encourage a stellar mediainterview performance.
The 24-hour news channels have also increased the number of interviews they are doing through Skype, FaceTime and other services. Below are my tips on how to ace these interviews; most of which also apply to online meetings and conferences. The last thing you want during a TV interview is for your picture to lag, scramble or freeze.
Interviewing with the media has changed over the years. I remember training executives on how to show up with their messages and talking points. However, today the media is different. These are the important moments when you can demonstrate your ethics and values in your interviews.
We have a very simple philosophy about mediatraining. It should provide a spokesperson with the tools needed to conduct effective mediainterviews when we’re not there to support them. However, someday they will need to prepare for a mediainterview without access to communications expertise. 2 Be Prepared.
In fact, how you look can help you land a job, make a sale, persuade a team to your point of view—and lead to incredibly successful mediainterview s (or some utter disasters). In my experience in mediatraining sessions, there’s no substitute for seeing yourself on camera. MediaTraining' What you say.
A little bit of nervousness before a speech or interview is a good thing. Yet public speaking and mediainterview skills are essential for most executives and business owners. And a poorly handled print or broadcast interview could turn a relatively benign issue into a full-blown crisis.
A little bit of nervousness before a speech or interview is a good thing. Yet public speaking and mediainterview skills are essential for most executives and business owners. And a poorly handled print or broadcast interview could turn a relatively benign issue into a full-blown crisis. MediaTraining'
Of course, the training needs to happen, but like almost everything, we get better as we practice doing it right… practice done wrong will not lead to improvement though. So a big part of mediatraining should be putting the student in front of others who will ask them random questions. Let them answer completely.
Now how do you give a great interview? I spoke in another post about it being ok to say you don’t know in an interview but you don’t want to be completely caught off guard. Interviews go much better when they are conversational. Media is editorial content unless you are paying for advertising. You got the YES!
A little bit of nervousness before a speech or interview is a good thing. Yet public speaking and mediainterview skills are essential for most executives and business owners. And a poorly handled print or broadcast interview could turn a relatively benign issue into a full-blown crisis. MediaTraining'
Being confident when stepping in front of the microphone and cameras with all the lights shining is something that can be achieved with decent mediatraining. MediaTraining in 2020. Mediatraining doesn’t only involve knowing what the messages are and the best way to convey them. Key Message.
Although print newspaper readership has declined, publishers’ online assets continue to grow strongly, with consumers accessing news media sites via mobile and social media. Social media use, meanwhile, continues to rocket, across a growing number of platforms. million users in 2023 LinkedIn : 2.70
One thing that makes for an excellent PR partnership is the organization’s willingness to share raw information that can be translated into mediainterviews and stories. Data can be a goldmine for a PR team looking for a fresh media angle, and sometimes an offhand remark can result in a story. Take some chances.
Lack of preparation for a mediainterview. Some CEOs and others in leadership positions shun the idea of mediatraining. Broadcast and online media are filled with examples of mediocre executive interviews, missed opportunities, and even a few disasters.
But, as you’ll quickly see in this short interview, Dan is a whole lot more. And, he may be the first (and only) journalist to interview cats on TV! Let’s go back to the beginning–how did you get your start in the media world? I really appreciated my time in radio and print journalism. Why Life Time?
When I started out in PR, my focus was building relationships with the media who were mostly print journalists at newspapers and trade publications. In the late 1980s, the media was cut and dry. Yes, there is still print and broadcast media. MediaMediaTraining PR 2.0
If you do any kind of media or influencer outreach for your clients, basic mediatraining should be part of your services. While mediatraining and its basic principles are second nature to Solo PR Pros, it’s a foreign concept to many client spokespeople. But some mediatraining guidance is universal.
But sometimes we overlook freelancers and other “gig” contributors, whose numbers are increasing as traditional media outlets shrink. These contacts can be a gold mine of information and access, particularly when it comes to cracking morning television or top-tier print publications. Conduct mediatraining early.
Make sure your spokesperson is armed with these mediatraining tips before they take on the mic. Can you ask for interview questions ahead of time? How do you discuss something you don’t want to appear in print? Going on the record with a reporter can be intimidating.
Media does give you authority and makes you more credible but it won’t necessarily get you instant sales the minute you appear on television or in a printinterview. Sales is a process and it takes time and just because you land in the media doesn’t mean you’ll get instant sales.
How to Prepare for an On-Camera Interview. There is good news, though: Your publicist is equipped to guide you through the process and ensure that you and your brand’s message are well-represented and clearly expressed during any broadcast interview. Will your interview be on live TV, or will it be taped and aired at a later date?
You need to be pitching national publications NOW for stories that will go to print in October. This is going to seem kind of crazy but if you’ve been following me for awhile, you know this. Hard to think that far ahead. That being said, isn’t it worth it to have millions of people learn about your product service or brand?
Social media and influencer relations are taking a growing share of marcom budgets. Digital and interactive media have largely displaced print. If you have a CEO who can slam dunk every interview, good for you. Content marketing has taken on new life and meaning. Executives who once asked, “Can you get me on Oprah?”
From cyber attacks, to hurricanes, to mergers gone wrong; the negative headlines seem to rule the front pages in media outlets across the CU world. The Credit Union Times interviewed CU crisis experts, including LT Public Relations ‘s Casey Boggs, for the August 31st cover story (below), “Credit Union Crisis Planning Essential.”
Oprah Winfrey’s prime-time television interview with Prince Harry and Meghan Markle on March 7 provided a reminder of the principles PR professionals should follow to prepare clients for mediainterviews that create positive coverage and help manage crises. Decide in advance what your goal for the interview will be.
Because we spend time preparing clients for meetings with journalists, PR people tend to study mediainterviews from the perspective of the person getting questions. But during this crazy political primary season, interview-watching is a spectator sport, usually starring Donald Trump. Yet something changed this week.
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