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This is why most PR people work to get potential questions in advance, which can help determine if the interview is worthwhile. Sometimes the interview process is a long courtship where the reporter spends weeks or months gathering background, during which the PR team can assess its potential. When the outlet is questionable.
Busting our humps day after day to pitch creative stories that go nowhere, then madly celebrating ( even if it’s in the privacy of our own office ) when we finally land one. If it is the spokesperson who has to back out due to an emergency, you get your #2 person who is mediatrained and ready to go (always have them!)
We preach the commandments of media readiness to clients preparing for TV interviews but often do not dress for the camera ourselves. Avoid common gaffes such as muted mics and the share-screen stumble by practicing transitions and short-cut keys before a presentation. Get camera-ready. Do you have a video-conference wardrobe?
We once worked with a tech company that experienced rapid growth and found itself scrambling when media came calling. Before a PR firm was hired, unfortunately, an assistant to the president gave an interview full of inaccuracies which haunted the company for years. A major outlet is seeking an interview with a key company player.
Then, make sure that everyone, both those in the spotlight and behind the scenes, have received proper mediatraining and know exactly what to do. Data breach crises: These involve a company’s sensitive information being compromised, leading to breaches of privacy and regulatory penalties.
Sci-fi stories and media reports on biases and privacy issues have raised concerns about AI. At this crucial moment in time, public relations plays a key role in shaping how the public and media view this technology. Discriminatory algorithms can further social inequalities and privacy breaches are a growing concern.
Media relations Building strong relationships with journalists allows healthcare providers to share expertise through interviews, articles, and guest columns in reputable publications. Transparency remains essential, balanced with the need to protect patient privacy.
I just did it for Virginia where I live and interestingly, there are new laws going into place with regards to privacy: The right to opt out of the processing of personal data for targeted advertising purposes; The right to opt out of the sale of personal data; and. The right to opt out of profiling based upon personal data.
Then, make sure that everyone, both those in the spotlight and behind the scenes, have received proper mediatraining and know exactly what to do. Data breach crises: These involve a companys sensitive information being compromised, leading to breaches of privacy and regulatory penalties.
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