Flack's Revenge

AUGUST 11, 2014

We had a media training session this week involving one of our larger clients last week. Executives from around the world flew in to learn about the art of getting key points across in press interviews, and take turns in the Hot Seat (mock interviews with real journalists).

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Media Training Training Media Interviews 168

Polaris

NOVEMBER 19, 2014

The idea of a media interview is enough to cause even the most confident executive to break into a cold sweat. To make matters worse for some individuals, the thought of taking a media training session to prepare for interviews can be equally daunting. and how these pressures can affect the interview process.

Media Training 137

Media Training Training How To Media 137

Rock the Status Quo

NOVEMBER 18, 2015

Finding time for media training can be difficult. These, for instance: Sending readership demographics right before an interview. Discussing what to wear or not wear before a TV interview. Discussing what to wear or not wear before a TV interview. Benefits of a Quick Pre-Interview Phone Call. Seconds, even.

Media Training 100

Media Training Training Interviews Media 100

Rock the Status Quo

DECEMBER 11, 2014

.” “I need to reschedule [ because of a non-important fluff meeting ] and I’m double-booked; can the reporter reschedule?” ” Even “My lawyer won’t let me talk about it [ said after they approved your pitch and the reporter was hooked on the idea ].” Hmmm, wonder why. C’est la vie!

Interviews 174

Interviews Real Estate Media Pitching 174

ImPRessions - Crenshaw Communications

APRIL 11, 2017

It goes against all the instincts of a public relations specialist to turn down a media opportunity. Despite the adage that all PR is good PR, there are situations where the disadvantages of speaking to a reporter far outweigh the advantages. A TV station had requested an interview with one particular family being helped locally.

Interviews 160

Interviews Media Local Privacy 160

Polaris

MARCH 24, 2015

We have a very simple philosophy about media training. It should provide a spokesperson with the tools needed to conduct effective media interviews when we’re not there to support them. However, someday they will need to prepare for a media interview without access to communications expertise. 2 Be Prepared.

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Media Training Training Media Interviews 100

PRSay

NOVEMBER 12, 2020

Five months into the pandemic, I sat down to talk to New York Times staff reporter Anahad O’Connor. Remember that before you get angry about the length of time it takes to receive a response from a reporter. “I Be sure to ask reporters the ways they would prefer to work together. Now, that dynamic has completely changed.

Journalism 211

Journalism Report Interviews Meeting 211

Polaris

DECEMBER 3, 2014

In fact, how you look can help you land a job, make a sale, persuade a team to your point of view—and lead to incredibly successful media interview s (or some utter disasters). In my experience in media training sessions, there’s no substitute for seeing yourself on camera. Appropriate eye contact. Sit up straight.

Interviews 132

Interviews Media Training Training Media 132

ImPRessions - Crenshaw Communications

JULY 13, 2022

And the biggest of these events – like the Cannes Advertising Festival, the Consumer Electronics Show, or the E3 Expo, attract equally high-profile media. Here are some tips to both landing media interviews and making sure they’re successful. Plan Well and Double-Confirm. Make Interactions Memorable .

Media 294

Media Trade Shows Travel Interviews 294

PRSay

APRIL 24, 2020

When pitching story ideas to journalists during the COVID-19 crisis, PR pros should use email, find local news angles and make experts available for video interviews, according to Cision’s “ 2020 State of the Media Report ,” released on April 21. Smaller staffs and reduced resources continue to challenge reporters.

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Report Pitching Media Survey 170

Cision

SEPTEMBER 14, 2015

Securing an interview with a media outlet for an executive or other company spokesperson is a dream…except when it’s not. Interviews provide an opportunity to showcase your brand and spokespeople as thought leaders, increase loyalty to your brand, defuse crises and drive sales. How to Give Better Media Answers.

Interviews 120

Interviews How To Media Media Training 120

ImPRessions - Crenshaw Communications

JUNE 13, 2017

Occasionally we see overconfident executives who feel they aren’t in need of media training. With little reason to believe otherwise, a PR team will sometimes book an interview with a journalist, only to see it go poorly. If so, a reporter should be willing to correct it. The unprepared spokesperson. .

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Media Training Policies Agency Interviews 249

PRSay

FEBRUARY 28, 2023

Having worked both sides of the desk has given me a better understanding of what reporters want and need. According to Cision’s “ 2022 State of the Media Report ,” which surveyed more than 3,800 journalists at about 2,160 media outlets, 76% of respondents said news releases are the content they want most from brands.

Report 174

Report Local Media Pitching 174

Cision

OCTOBER 6, 2015

When your company secures an interview with a major media outlet, you may feel the urge to celebrate. Getting media coverage provides the perfect opportunity to showcase your brand’s best traits and increase advocates. Just don’t let your executive or chosen company spokesperson arrive to the interview unprepared!

Interviews 120

Interviews How To Healthcare Media Training 120

5W PR

JULY 5, 2020

Being confident when stepping in front of the microphone and cameras with all the lights shining is something that can be achieved with decent media training. Media Training in 2020. Media training doesn’t only involve knowing what the messages are and the best way to convey them. Key Message.

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Media Training Training Trends Media 78

ImPRessions - Crenshaw Communications

JULY 20, 2021

Big news is breaking every day, which means reporters are always swamped. The goal should be to line up several interviews ahead of the release so the official announcement day starts with top-tier stories that have the executive team feeling good and lay the foundation for more stories. Media training is a must.

Pitching 296

Pitching Financial Media Training Training 296

Rock the Status Quo

FEBRUARY 19, 2015

The interview! The very thought of appearing as a guest on live TV can make even the most seasoned media spokesperson quake in their boots and it’s our job to make sure they are prepared. What are the most common issues seen with media interviews and, as PR pros, how can we avoid them? So what comes next?

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Interviews How To Media Media Training 100

Remote PR Jobs

SEPTEMBER 25, 2023

Communicators understand journalists more often than they care to admit, and many are recovering reporters themselves. But when it comes to being interview-ready, public relations pros sometimes shy away from being confident spokespeople. Can the talent communicate with their audience by granting a media interview with a given outlet?

Interviews 100

Interviews Media Media Training Training 100

Landis PR

MARCH 18, 2024

By Andie Davis Photo courtesy of Pixabay There are many great benefits that come from media training, and not just for media interviews. If you get media interview requests, you will want experienced media trainers to guide you through the ins and outs (and the dos and don’ts) of being a great interviewee.

Media Training 59

Media Training Training Media Interviews 59

ImPRessions - Crenshaw Communications

JUNE 20, 2019

Media training. Inexperienced executives shouldn’t commit to a media interview or TV appearance without media prep. PR can train executive spokepeople to avoid the myriad of possible mistakes that can happen when facing the press.

Agency 188

Agency Publicity Media Training Training 188

Bianchi Biz Blog

DECEMBER 5, 2024

The sector is stable, with most agencies reporting business and employment growth in 2023, as well as increasing demand for PR services from the corporate world. Get to know the local media landscape: As a country of 5 million people, Ireland’s media sector is relatively small. million users in 2023 LinkedIn : 2.70

Radio 83

Radio Sports Marketing Local 83

Onclusive

FEBRUARY 11, 2021

In between milestone events, when there may not be much to report, you can focus on self-produced content. . Additionally, board members or investors might recommend people in their networks who would be willing to participate in an interview or offer a third-party opinion. Focus on Your Audience. Identify When and How to Go Pro.

How To 221

How To Media Training Financial Storytelling 221

Cision

SEPTEMBER 1, 2015

In our media training sessions, I usually lead off practice interviews with a seemingly simple question: Can you tell me about your company? Oftentimes, they encounter such objections during media interviews, panel discussions, and contentious client meetings. They’re Too Focused on Internal Structure.

Media Training 120

Media Training Media Training Interviews 120

ImPRessions - Crenshaw Communications

MAY 8, 2018

Whether your PR team secures a keynote speaker gig at a conference or a TV interview for your CEO, media and message training are key. Going into an interview with no knowledge of the reporter or outlet can end in disaster, especially in a corporate crisis.

Corporate 195

Corporate Training Reputation Media Training 195

PRSay

APRIL 2, 2020

The COVID-19 pandemic is creating unprecedented challenges for the news media. Social distancing has forced journalists to change nearly every aspect of how they do their jobs as they navigate a new way of reporting amid the biggest health crisis in a century.

Skype 206

Skype How To Crisis Pitching 206

Communications Conversations

SEPTEMBER 10, 2020

But, as you’ll quickly see in this short interview, Dan is a whole lot more. And, he may be the first (and only) journalist to interview cats on TV! Let’s go back to the beginning–how did you get your start in the media world? I was a radio news reporter for three years in St. He’s a runner.

Radio 167

Radio Journalism Interviews Energy 167

Critical Mention

MARCH 20, 2019

Whether you are an influencer or your job entails promoting a subject matter expert, knowing the ins and outs of how to conduct a social media interview is an essential skill for your earned media goals. It can also provide a sense of immediacy during an ongoing media event. Find a quiet location. Do a test run.

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Skype Interviews Facebook How To 72

Cision

SEPTEMBER 1, 2015

This is a guest post by Brad Phillips , author of The Media Training Bible. Top executives make many of the same media mistakes the rest of us do—but their missteps are often magnified, becoming top headlines on news and business websites worldwide. Want to learn more media training tips? They Say Too Much.

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Media Training Media Training Small Business 120

The Proactive Report

AUGUST 28, 2018

Catzavelos’ older brother did an interview on Radio 702 where he shared how this has affected him personally, his relationship with his brother and his father, the loss of his business and the impact on his employees. PR Takeaways: Hold social media training sessions with all employees, including execs.

Training 148

Training Social Media Video Employee 148

PR for Anyone

SEPTEMBER 8, 2021

Always be prepared for your media interview. Know who is interviewing you. Learn how they report and give them what they love and what they want. Let them get to “know” you before you pitch and then, when you do pitch, knock it out of the park! Do your homework on the journalist and the outlet.

Television 221

Television Pitching Interviews Radio 221

Presspage

JANUARY 21, 2025

Sally Stewart, author of Media Training 101 , reminds us that a successful press release should make the phone ring or the email ding. Tips for writing a great press release We interviewed seven PR professionals to learn their best practices for effective press releases. They appreciate it, and it helps drive more coverage.

Writing 78

Writing How To Product Launch Crisis 78

Bianchi Biz Blog

APRIL 3, 2023

I am a reporter at Automotive News , covering electric vehicle trends, charging infrastructure and battery development. I never thought I’d write about mayflies or interview an entomologist (an insect scientist) as an auto reporter! Finish this sentence: If I am not reporting, I am … Trying a new restaurant!

Automotive 77

Automotive Meeting Report Insurance 77

Shift Communications

FEBRUARY 3, 2016

In my last post , I shared three ways to bungle your product launch and touched briefly on preparing your executives for media interviews. First, why is media training so important? 1) They think an interview is just about answering questions. An interview is not about answering a reporter’s questions!

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Interviews Media Training Training Trends 60

PRSay

DECEMBER 14, 2022

11, Sam Bankman-Fried went on an extensive media tour, casting himself as a somewhat hapless chief executive and denying accusations that he defrauded his customers. As CNN reported on Nov. As CNN reported on Nov. According to published reports , Bahamian authorities arrested Bankman-Fried at the request of the U.S.

Interviews 78

Interviews Financial Fashion Report 78

The Proactive Report

FEBRUARY 20, 2017

Create a list for influencers, brand advocates and reporters (keep the lists separate.) A CRM system for influencers: Once you are in contact with influencers, analysts, reporters and brand advocates you need a system to keep track of your engagement with them. You might have to do some media training with your experts!).

Digital PR 113

Digital PR System Infographics Banking 113

PRSay

JUNE 26, 2019

What would you do if your client pulled out a sheet of talking points during a live interview? ” During the interview, Hanks whipped out a stack of key messages that Disney had prepared for him — jokingly referring to them as “Gutenberg Bible stuff.” If you’re like many PR pros, then you’d likely be in a state of panic.

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Interviews Media Study Course 146

ImPRessions - Crenshaw Communications

OCTOBER 11, 2017

We once worked with a tech company that experienced rapid growth and found itself scrambling when media came calling. Before a PR firm was hired, unfortunately, an assistant to the president gave an interview full of inaccuracies which haunted the company for years. A major outlet is seeking an interview with a key company player.

Company 136

Company Interviews Reputation Privacy 136