ImPRessions - Crenshaw Communications

MAY 8, 2018

Whether your PR team secures a keynote speaker gig at a conference or a TV interview for your CEO, media and message training are key. Going into an interview with no knowledge of the reporter or outlet can end in disaster, especially in a corporate crisis. For a deep dive on media training , see our earlier post.

Corporate 195

Corporate Training Reputation Media Training 195

ImPRessions - Crenshaw Communications

JANUARY 16, 2018

Lack of preparation for a media interview. Some CEOs and others in leadership positions shun the idea of media training. Broadcast and online media are filled with examples of mediocre executive interviews, missed opportunities, and even a few disasters.

Skype 170

Skype Interviews Crisis Communications Crisis 170

5W PR

AUGUST 1, 2024

In today’s digital era, the reputation of a healthcare organization holds unprecedented importance. Patients are increasingly turning to online reviews and media portrayals to make informed decisions about their care. Building trust through transparency The cornerstone of a robust reputation in healthcare is transparency.

Healthcare 78

Healthcare Reputation Publicity Media Training 78

Presspage

NOVEMBER 8, 2024

All this is done to protect the brand’s reputation and keep operations from coming to a halt. It also involves all of the behind the scenes activities that PR and corporate communication teams do to protect their company’s reputation. Without the facts, you can’t rectify the situation or begin to undo the damage to your reputation.

Crisis Communications 78

Crisis Communications Crisis Communications Employee 78

Presspage

JANUARY 21, 2025

Sally Stewart, author of Media Training 101 , reminds us that a successful press release should make the phone ring or the email ding. Stewart cautions: If you put out too many press releases of little news value, you will hurt your organizations reputation. In other words, it should inspire actionnot simply be the final result.

Writing 78

Writing How To Product Launch Crisis 78

Mediagraphix PR

OCTOBER 10, 2023

One of these ways is representing their organization in front of the public or the media. Whether it’s interviews, press conferences, or social media engagement, the way corporate leaders communicate can significantly impact their company’s image and reputation.

Media Training 52

Media Training Training Corporate Media 52

Mediagraphix PR

OCTOBER 10, 2023

One of these ways is representing their organization in front of the public or the media. Whether it’s interviews, press conferences, or social media engagement, the way corporate leaders communicate can significantly impact their company’s image and reputation.

Media Training 52

Media Training Training Corporate Media 52

ImPRessions - Crenshaw Communications

OCTOBER 11, 2017

When considering an agency to handle reputation management and media relations for a company, consider these signs as indicators of the need to boost PR efforts. We once worked with a tech company that experienced rapid growth and found itself scrambling when media came calling. How to know when to bring in the PR professionals.

Company 136

Company Interviews Reputation Privacy 136

Action PR

JULY 9, 2019

It can also help manage your reputation. However, with a few speaking tips and a little practice, you can effectively answer any media question – even a controversial one. What happens if a journalist asks you a question that isn’t related to the topic of the interview? Yet many people avoid talking to reporters.

Interviews 58

Interviews How To Media Training Examples 58

ImPRessions - Crenshaw Communications

JULY 25, 2018

.” In a slightly less outrageous instance, Papa John’s founder John Schnatter is embroiled in a public fight with company officers after he, too, apparently used the n-word during a media training session with a marketing agency. But even if true, why would Schnatter comply? He’s the client.

Media Training 120

Media Training Agency Reputation Instagram 120

The Hoyt Organization

JULY 22, 2024

The Importance of Media Management Training Managing Crises Effectively In times of crisis, executives often have cameras thrust in their faces. Media training prepares for high-pressure situations so that they don’t panic and inadvertently escalate things.

Media 79

Media Training Ethics Media Training 79

ImPRessions - Crenshaw Communications

MARCH 17, 2017

From the minute you polish your resume, through the interview process and on to the front lines of account work, PR is a business that demands accountability. We owe our business partners an honest assessment of new products and advice that helps manage expectations and navigate tricky reputation situations.

Training 159

Training Writing Pitching Video 159

PRSay

FEBRUARY 28, 2023

Media relations hinges on the relationships that we create and maintain with the press. We have to know what journalists need and how to avoid behaviors that hurt PR reputations in newsrooms. I really try to maintain my relationships with people who are in media relations.”

Report 174

Report Local Media Pitching 174

Cision

AUGUST 24, 2016

In this interview, Cheryl discusses the keys to maintaining your brand reputation, the challenges social media presents and how to keep your audience engaged. On my first day, I did an intensive media training with the company’s treasurer and legal counsel, and put him on CNBC live that evening.

Social Media 120

Social Media Reputation Crisis Media Training 120

PR for Anyone

DECEMBER 1, 2021

This week I want to talk about your virtual interview backgrounds. But I use that for TV interviews when I’m an expert in PR. This is new and a lot of people are doing interviews from home and you are limited to the space that you have. Transcript. Hey everyone! But what do you want to do for a background?

Interviews 130

Interviews Video Film Industry 130

Reputation Us

JUNE 23, 2019

We’re attempting to identify reputation vulnerabilities and preparing companies well ahead of debilitating and disrupting crises. ” We partner with companies across many industries to develop comprehensive crisis communication plans, train executives and key staff to communicate effectively before, during and after a crisis. .”

Corporate 74

Corporate Crisis Management Exercises Crisis 74

Waxing UnLyrical

APRIL 11, 2012

Invest in getting your spokesperson(s) media trained. If you botch an interview, you run the very real risk of damaging your reputation, losing brand value and jeopardizing organizational objectives.

Media Training 70

Media Training Crisis Training Crisis Communications 70

Contently - Strategy

JANUARY 26, 2023

These episodes serve multiple thought leadership purposes: They build the thought leadership reputation of Google’s technical team and leverage the reach and influence of podcast host and head of developer engagement Stephanie Wong , who often posts about the show on her personal LinkedIn profile. Create a content plan.

Leadership 141

Leadership Content Marketing Healthcare Google 141

Presspage

NOVEMBER 8, 2024

All this is done to protect the brands reputation and keep operations from coming to a halt. It also involves all of the behind the scenes activities that PR and corporate communication teams do to protect their companys reputation. Without the facts, you cant rectify the situation or begin to undo the damage to your reputation.

Crisis Communications 78

Crisis Communications Crisis Communications Employee 78

PR in High Definition

OCTOBER 27, 2022

This focus on video content may lead to firms attempting to utilise it at every opportunity, constantly looking for ways to get spokespeople on film, whether it be informal interviews, or formal pieces to camera. An interview is no different. However, it is crucial to always take a step back and ask, is a video appropriate here?

Film 62

Film Interviews Video Media Training 62

PRSay

AUGUST 30, 2022

Bungled staff reductions leave long memories that can undermine a company’s reputation and its ability to retain customers and recruit employees. And it starts with candid PR counsel and media training. Offer resources to help employees write resumes, search job postings and brush up on their interviewing skills.

Employee 88

Employee Real Estate Video Internal 88

PR in High Definition

APRIL 27, 2023

This could be towards improving internal comms, boosting employee relationships and thereby your own reputation as a business. It could be a chance to strengthen customer relationships, leading to case studies that could in turn find their way onto the site or even as hooks for press interviews later down the line.

Case Study 62

Case Study Media Training Reputation Training 62

Prohibition

JANUARY 24, 2022

Prohibition PR is a full-service agency specialising in crisis communication, reputation management , and strategic messaging. With our wealth of media contacts and track record of good work, we’ll craft the perfect strategy to repair your reputation. A crisis can harm your reputation as well as your competitiveness.

Crisis Communications 62

Crisis Communications Crisis Agency Communications 62

Presspage

JANUARY 21, 2025

Sally Stewart, author of Media Training 101 , reminds us that a successful press release should make the phone ring or the email ding. Stewart cautions: If you put out too many press releases of little news value, you will hurt your organizations reputation. In other words, it should inspire actionnot simply be the final result.

Writing 78

Writing How To Product Launch Crisis 78

Reputation Us

SEPTEMBER 7, 2016

From cyber attacks, to hurricanes, to mergers gone wrong; the negative headlines seem to rule the front pages in media outlets across the CU world. The Credit Union Times interviewed CU crisis experts, including LT Public Relations ‘s Casey Boggs, for the August 31st cover story (below), “Credit Union Crisis Planning Essential.”

Crisis 60

Crisis Crisis Communications Insurance Insurance 60

wiredPRworks

OCTOBER 19, 2015

Barbara Rozgonyi, Principal, CoryWest Media. Discover why PR [Personality + Reputation] is the most underrated, yet most effective strategy you can use to position your healthcare organization as an industry leader quickly, economically, and successfully.

Healthcare 53

Healthcare Marketing Conference Training 53

Communications Conversations

JULY 18, 2019

Although it was long overdue, the timing seemed right to interview this PR Rock Star. I think everyone has a skill that best suits them; for me that’s media relations. You also do a ton of media relations-TV work in town. How have you built that reputation? What kind of work do you do? Who are some of your clients?

Local 94

Local Course Community Interviews 94

Landis PR

SEPTEMBER 27, 2021

We’ve promoted launches, anniversaries, crises, reputation management, IPOs and just plain brand awareness. We promoted NBC Universal (its entertainment division) nationally for more than 10 years – we even media trained Jeff Zucker (now President of CNN). LCI helped establish Match.com and take them through its IPO.

Agency 105

Agency Travel SEO Nonprofit 105

Norton's Notes

JULY 29, 2015

I have been interviewing PR practitioners from all over the world as part of my interview series called 20:20 Vision. The concept of these interviews is that I ask each practitioner 20 questions about themselves and they give us a brief glimpse into their working lives and what makes them tick.

Interviews 28

Interviews SEO Banking Radio 28

PR in High Definition

AUGUST 28, 2024

These goals can range from increasing brand awareness and improving reputation , to raising the profile of an exec and establishing them as thought leaders in your industry. Make sure your messaging is consistent across all PR channels, whether it’s through press releases, social media , interviews, or speaking engagements.

Strategy 62

Strategy Crisis Management Measurement Product Launch 62

5W PR

JANUARY 31, 2024

Here are some common types of Tech PR and how they’re implemented: Product Launch PR: Focuses on creating buzz and generating media coverage for new product releases, highlighting their features and benefits. Media Relations: Building and maintaining relationships with journalists, bloggers, and influencers is a cornerstone of Tech PR.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Communications Conversations

NOVEMBER 20, 2017

She has a sterling reputation. I handle our media relations, whether it’s local consumer news or national industry pubs, I work to build relationships and create partnerships that can help enhance our brand. This includes strategy, pitching, building talking points, media training staff and distributing through applicable channels.

Meeting 0

Meeting Social Media Employee Pinterest 0

David PR Group

JUNE 12, 2014

In an interview with The New York Times back in December, Jurgen Klinsmann, coach of the U.S. He caught some heat for the statement, but I figured it was just a media training lapse. Soccer’s No-Win Scenario appeared first on David PR Group | Public Relations, Reputation Management and Attorney Marketing.

Sports 40

Sports Training Media Training Groups 40

PR in High Definition

APRIL 28, 2016

Because Downing Street failed to take hold of the situation early on, Cameron’s crusade against tax avoidance was put to question, his reputation was forever tarnished and there were even calls for his resignation. And all because of a poorly thought out media response. Get it right the first time.

Media 54

Media Media Training Training Interviews 54

Flatiron Communications

JANUARY 12, 2017

It has transcended the training of spokespersons to bridge away from reporters’ prickly questions. It prefers live TV interviews (vs. Deploy rabid, media-trained surrogates, armed with unwavering narratives, to live TV and like-minded media outlets.

Journalism 28

Journalism Guidelines Government Training 28