The Proactive Report

FEBRUARY 20, 2017

A CRM system for influencers: Once you are in contact with influencers, analysts, reporters and brand advocates you need a system to keep track of your engagement with them. GO beyond social media and start a personal relationship with your important contacts. You might have to do some media training with your experts!).

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Digital PR System Infographics Banking 113

PRSay

DECEMBER 14, 2022

Over the past month, the disgraced crypto celebrity continued to contradict legal and communications counsel by speaking freely to the press, undertaking an apology tour, tweeting, sending direct messages and giving Zoom interviews with reporters about matters that could land him in prison.

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Interviews Financial Fashion Report 78

The Proactive Report

FEBRUARY 25, 2017

A CRM system for influencers: Once you are in contact with influencers, analysts, reporters and brand advocates you need a system to keep track of your engagement with them. GO beyond social media and start a personal relationship with your important contacts. You might have to do some media training with your experts!)

Digital PR 100

Digital PR System Video Twitter 100

Shift Communications

FEBRUARY 3, 2016

In my last post , I shared three ways to bungle your product launch and touched briefly on preparing your executives for media interviews. First, why is media training so important? 1) They think an interview is just about answering questions. An interview is not about answering a reporter’s questions!

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Interviews Media Training Training Trends 60

PR for Anyone

OCTOBER 14, 2021

If you see someone who is regularly in the media as the expert, doesn’t that make you feel more comfortable in hiring them? Why not take the media you receive – an article, blog, or radio or television interview, and send that to a prospective client or customer. Another thing to consider is that media begets media.

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Tools How To Publicity Interviews 130

MaccaPR

JUNE 28, 2016

Of course, as PR professionals, we can provide media training to our top executives. Use bridging techniques to get the interview back on track.” All good advice for media interviews, backed by PR best practices. But there’s one technique that’s seldom mentioned in corporate media training sessions.

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Interviews Media Training Media Training 59

PR for Anyone

SEPTEMBER 29, 2021

Yes there are one on one interviews and what helps with that is if you have a book so they can show the cover and position you as the expert. Watch and see the visuals they provided for the segment and how it make a simple interview more dynamic. The system works! We do amazing interviews with them. PR FOR ANYONE.

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Pitching Television Interviews Video 130

PR for Anyone

SEPTEMBER 1, 2021

Timing is everything when you want to land stories in the media. I didn’t realize there was a system and a calendar to pitch the media. Lots of pitching failures led me to figure out the system. The system works! So we put together a pitch related to that and she is being interviewed for NBC.

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Presspage

NOVEMBER 8, 2024

Then, make sure that everyone, both those in the spotlight and behind the scenes, have received proper media training and know exactly what to do. Often, this involves damaging products or hacking into a company’s system to access data. Instead, build your ideal crisis response team before it's too late.

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Crisis Communications Crisis Communications Employee 78

PR for Anyone

DECEMBER 1, 2021

The system works! This week I want to talk about your virtual interview backgrounds. But I use that for TV interviews when I’m an expert in PR. This is new and a lot of people are doing interviews from home and you are limited to the space that you have. How does your virtual background make people feel? Transcript.

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Interviews Video Film Industry 130

PR for Anyone

MAY 24, 2022

I’ve interviewed many journalists and they all tell me the same thing… they don’t read press releases. You should only put logos on when you are interviewed or quoted. The system works! I’ve interviewed so many journalists. Nowadays, with the internet, anyone can send out a press release.

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Pitching Television Interviews YouTube 130

PR for Anyone

MARCH 10, 2022

We just wrapped up our Get PR Famous event and the underlying theme was how we helped them come out of their comfort zone and believe they can be in the media. I keep getting emails from attendees about all the interviews they are landing – yay! The system works! So step 1 is mindset, and then step two is how to pitch.

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Media Pitching Television Interviews 130

PR for Anyone

FEBRUARY 15, 2023

Offer to set up an interview with a subject matter expert. It means when people search online, they see that you were interviewed on or featured in various media outlets about your industry which provides instant credibility and visibility. The system works! Make sure your pitch is grammatically correct and well-written.

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Pitching Media Interviews Video 130

PR for Anyone

OCTOBER 20, 2021

Interview a customer. Create Content Using Media Pitches. The system works! I want you to make a calendar of 30 days and make a list of things like, a tip, interview a client, interview an expert in your industry, a holiday, and there could be several holidays in that month. Highlight a customer of the month.

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How To Video Interviews YouTube 130

PR for Anyone

AUGUST 26, 2021

The system works! Watch the video I did for you below and learn more. PR FOR ANYONE. Anyone can get publicity! It really is PR for ANYONE. Together with my clients we have over 1 billion views and over $100 million in sales. It’s time for you to start implementing.

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How To Branding Brand Video 234

PR for Anyone

SEPTEMBER 8, 2022

There are a lot more videos on my YouTube channel HERE or read the posts on my blog HERE You’ll see how easy it is to land in the media IF you follow a process that I have already created for you. The system works! you’ve almost been vetted by the media already, and then they will use you again for a future interview.

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Media YouTube Video Interviews 130

PR for Anyone

NOVEMBER 11, 2021

The system works! That is where they do their research so build your online PR muscle and make sure when people Google you, you check out. PR FOR ANYONE. Anyone can get publicity! It really is PR for ANYONE. Together with my clients we have over 1 billion views and over $100 million in sales. It’s time for you to start implementing.

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Publicity Marketing Video YouTube 225

PR for Anyone

AUGUST 11, 2021

The system works! This is why you want to make your pitches personalized and build a rapport with the journalist versus just sending it out to anyone and everyone. PR FOR ANYONE. Anyone can get publicity! It really is PR for ANYONE. Together with my clients we have over 1 billion views and over $100 million in sales.

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PR for Anyone

JULY 28, 2022

Many people feel they have one story and that one story might not fit in every media outlet. I just interviewed someone on my PR Champions show and he summed it up so visually. The system works! I have a show on there called PR Champions, and I interview really amazing people in the PR space. PR FOR ANYONE.

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Pitching Media YouTube Interviews 130

PR for Anyone

SEPTEMBER 21, 2021

If you’ve followed me for anytime, you know I’m not a big fan of the press release (and I’ve interviewed plenty of journalists who agree with this.) The system works! I have interviewed so many journalists. PR FOR ANYONE. Anyone can get publicity! It really is PR for ANYONE.

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Pitching Television Media Interviews 130

PR for Anyone

APRIL 13, 2022

The system works! So I’m now hosting this show on Daily Ad Brief called More 2 Media where I interview industry experts in digital marketing, media, regular marketing. And there is one theme that is really underlying in all my interviews and I’m going to share that with you. PR FOR ANYONE.

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Video Strategy YouTube Pitching 130

PR for Anyone

MARCH 16, 2022

I spent Tuesday interviewing people for my online business show, More-2-Media on Daily Ad Brief , and what I found in every call was the importance of storytelling. The system works! Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. PR FOR ANYONE.

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Storytelling Media Video YouTube 130

Contently - Strategy

JANUARY 26, 2023

Any organization can deliver thought leadership content if it has a system for generating ideas and a process for turning them into engaging assets. Those candidates may already have a strong social media following or network with which they can share the content you create together. Those ideas can really move the needle.

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Leadership Content Marketing Healthcare Google 141

PR for Anyone

SEPTEMBER 1, 2022

There are a lot more videos on my YouTube channel HERE or read the posts on my blog HERE You’ll see how easy it is to land in the media IF you follow a process that I have already created for you. The system works! So when you do land that interview, you nail it. PR FOR ANYONE. Anyone can get publicity!

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Pitching Video YouTube Viral 130

PR for Anyone

MAY 26, 2022

Media does give you authority and makes you more credible but it won’t necessarily get you instant sales the minute you appear on television or in a print interview. Sales is a process and it takes time and just because you land in the media doesn’t mean you’ll get instant sales. The system works!

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Television Print Interviews YouTube 130

PR for Anyone

FEBRUARY 21, 2022

Not only can you go into the rooms and ask questions that position you as an expert in your field, you can also be interviewed in rooms, and… there are tons of journalists hanging out in there too. Check out PR and media groups and start listening and paying attention to what the journalists are looking for. The system works!

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Publicity YouTube Video Twitter 130

PR for Anyone

JANUARY 5, 2022

If you need a quick refresher on Newsjacking, here’s an interview I did with David Meerman Scott who coined the phrase: How do I know about new laws in my state? The system works! Seeing what new laws are being enacted and how they affect your industry is a great way to position yourself as an expert and make yourself newsworthy.

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Pitching Strategy Publicity Media 130

PR for Anyone

OCTOBER 7, 2021

The system works! We film an interview with you. You can read the full transcript below. PR FOR ANYONE. Anyone can get publicity! It really is PR for ANYONE. Together with my clients we have over 1 billion views and over $100 million in sales. It’s time for you to start implementing. We write video scripts. We film videos.

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How To Pitching Film Video 130

PR for Anyone

OCTOBER 13, 2022

Go to the YouTube channel HERE or read the posts on my blog HERE to see how easy it is to land in the media IF you follow a process that I have already created for you. The system works! You can download my guide there that will tell you all about really getting yourself media-ready. PR FOR ANYONE. Anyone can get publicity!

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PR for Anyone

JULY 28, 2021

Lucky me to be able to interview a 15+ year media pro in the magazine and television editorial space. Jenn Chan is a rockstar beauty and fashion editor and on-air host and she sat down with me to talk about all things pitching the media! Want to stand out, get your pitch read and actually land in the media? PR FOR ANYONE.

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Pitching Media Fashion Interviews 130

PR for Anyone

MAY 18, 2022

The system works! Your messaging needs to be on point so that not only the media but also any potential clients or customers know what you do for them right away. Do you make a good interview? By having all of that out there, you make it so much easier for the media to say “Yes!” PR FOR ANYONE. Anyone can get publicity!

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YouTube Video How To Pitching 130

PR for Anyone

APRIL 26, 2022

” If you need a refresher on Newsjacking, watch this interview I did with David Meerman Scott who coined the term. Watch the video and/or read the transcript and you’ll see a bunch including things related to: Social Media. The system works! We had some huge news this week with Elon Musk buying Twitter. EVERYTHING!

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Twitter Pitching Financial Video 130

PR for Anyone

DECEMBER 14, 2021

And then adding in being concise and valuable in your newsworthy story idea, you are that much closer to getting the yes and landing in the media! The system works! I actually just interviewed somebody in the media an Executive Producer from a morning show and she said the same thing. PR FOR ANYONE. Make it short.

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Pitching Media YouTube Video 130

PR for Anyone

JUNE 23, 2021

Do they see interviews, media, articles featuring you as the expert? Make it easy for the media to say yes to you by checking out when they check you out. The system works! It’s important to position ourself as an expert in your industry. When someone Googles your industry, are you there? PR FOR ANYONE.

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Industry Social Media Google Training 130

Bad Pitch Blog

NOVEMBER 29, 2009

Did you tell your clients not to be prepared for interviews? At least that’s what I witnessed as I interviewed candidates for clients recently — that the pool of job seekers was replete with stuttering, ill-prepared, nervous-seeming and pretty wimpy responses with no obvious discerning interest in the company. Here is how….

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Interviews Crisis Management Facebook Media Training 43

PR for Anyone

MARCH 23, 2022

The system works! This week I want to share some tips on how you can get interviewed in magazines. Remember to count back four months for national publications and two months for regional publications. PR FOR ANYONE. Anyone can get publicity! It really is PR for ANYONE. It’s time for you to start implementing. Transcript.

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How To Pitching YouTube Advertising 130

PR for Anyone

AUGUST 4, 2022

Our Pitch Club Cafe client Gene just sent us an email and after pitching a television station using our system heard back right away and said “it’s the first time anyone from a news station has responded to a pitch.” ” We LOVE to get these and we get them quite frequently because the system works. IF you do it.

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