ImPRessions - Crenshaw Communications

JULY 20, 2021

The goal should be to line up several interviews ahead of the release so the official announcement day starts with top-tier stories that have the executive team feeling good and lay the foundation for more stories. Media training is a must. But be careful with embargo pitching.

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Pitching Financial Media Training Training 296

PRSay

APRIL 2, 2020

Now, more than ever, journalists are relying on every type of video chat technology to get interviews, including Skype, FaceTime, Google Meet, Zoom and more. If you’re offering an interview, then be prepared to use whichever platform the journalist prefers. And always be ready with a backup plan if the technology fails.

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Skype How To Crisis Pitching 206

Bianchi Biz Blog

DECEMBER 5, 2024

PR continues to play a vital role in Ireland’s business ecosystem, where the changing face of media has shifted the emphasis towards digital and social platforms. For PR practitioners, keeping pace with technology (e.g. Get to know the local media landscape: As a country of 5 million people, Ireland’s media sector is relatively small.

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Radio Sports Marketing Local 83

Presspage

NOVEMBER 8, 2024

Then, make sure that everyone, both those in the spotlight and behind the scenes, have received proper media training and know exactly what to do. Technological crises : As the name suggests, this involves a malfunctioning of technology, directly affecting daily operations.

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Crisis Communications Crisis Communications Employee 78

5W PR

JANUARY 31, 2024

Technology Public Relations (Tech PR) involves managing and enhancing the public image of technology-related companies and products. It encompasses strategic communication to build and maintain positive relationships with the media, stakeholders, and the general public. How does Tech PR Work?

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Shift Communications

FEBRUARY 3, 2016

In my last post , I shared three ways to bungle your product launch and touched briefly on preparing your executives for media interviews. First, why is media training so important? 1) They think an interview is just about answering questions. An interview is not about answering a reporter’s questions!

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PRSay

APRIL 24, 2020

When pitching story ideas to journalists during the COVID-19 crisis, PR pros should use email, find local news angles and make experts available for video interviews, according to Cision’s “ 2020 State of the Media Report ,” released on April 21.

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Report Pitching Media Survey 170

ImPRessions - Crenshaw Communications

NOVEMBER 2, 2016

That’s one reason the $5 million fundraise by AirPR, which builds analytics tools to measure PR’s impact, was notable in PR and technology startup circles. Even top PR and media relations professionals need to refresh their methods with new tools and technologies. Shortcuts That Fuel Earned Media Results.

Television 120

Television Interviews Engineering Tools 120

ImPRessions - Crenshaw Communications

OCTOBER 11, 2017

We once worked with a tech company that experienced rapid growth and found itself scrambling when media came calling. Before a PR firm was hired, unfortunately, an assistant to the president gave an interview full of inaccuracies which haunted the company for years. A major outlet is seeking an interview with a key company player.

Company 136

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ImPRessions - Crenshaw Communications

APRIL 21, 2016

Especially as media spokespeople — trade journalists will thank you, and it might drive more, better, and deeper coverage for the brand. Offering him as a spokesperson typically drives more trade media interviews than any other pitch, because of his depth of knowledge and sheer passion.

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B2B B2C Product Launch Creativity 120

5W PR

AUGUST 1, 2024

Proactive measures include sharing success stories, patient testimonials, and new developments in treatments or technologies. Healthcare organizations can utilize press releases, website content, and social media platforms to keep the community informed about their work and achievements.

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Healthcare Reputation Publicity Media Training 78

5W PR

JUNE 11, 2024

Sci-fi stories and media reports on biases and privacy issues have raised concerns about AI. At this crucial moment in time, public relations plays a key role in shaping how the public and media view this technology. This ensures an accurate and positive representation of AI in the media landscape.

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Privacy Media Transportation Crisis Communications 78

Shift Communications

SEPTEMBER 14, 2017

They facilitate in-person meetings, do media training to prep clients for difficult interviews, and even help to win new business. Vice President, Marketing Technology. SAEs remain in their roles for 2-10 years or longer (by choice), as they are PR practitioners at the top of their game. Christopher S.

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Agency Internal International Media Training 87

PR for Anyone

APRIL 26, 2022

” If you need a refresher on Newsjacking, watch this interview I did with David Meerman Scott who coined the term. Watch the video and/or read the transcript and you’ll see a bunch including things related to: Social Media. We had some huge news this week with Elon Musk buying Twitter. What does that have to do with PR?

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Twitter Pitching Financial Video 130

Polaris

APRIL 28, 2015

They are the foundation for not only your news release, but for spokesperson interviews as well. When your spokesperson gives a 20-minute interview, and provides the media with 100 sentences, only a handful of those sentences actually make it into the finished article. Key messages are the 2 or 3 points you want to communicate.

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How To Marketing Writing Training 100

Remote PR Jobs

SEPTEMBER 25, 2023

Thanks to the growth of digital platforms like social media, the news cycle is rotating faster than ever before. Couple that with an endless to-do list of research, writing, media training and more, and it seems nearly impossible to keep up, let alone make sense of it all.

Pitching 100

Pitching Interviews Trends Journalism 100

Contently - Strategy

JANUARY 26, 2023

Google Uses Weekly Podcast to Discuss Innovative Cloud Technologies Google’s About Google Cloud Platform Podcast , abbreviated as GCP, includes weekly episodes featuring technical discussions with cloud professionals about the innovations they’re pursuing to make Google Cloud better. Create a content plan.

Leadership 141

Leadership Content Marketing Healthcare Google 141

Presspage

NOVEMBER 8, 2024

Then, make sure that everyone, both those in the spotlight and behind the scenes, have received proper media training and know exactly what to do. Technological crises : As the name suggests, this involves a malfunctioning of technology, directly affecting daily operations.

Crisis Communications 78

Crisis Communications Crisis Communications Employee 78

PR in High Definition

APRIL 27, 2023

For months, the world and his wife has weighed in with views, concerns and predictions around the technology. It could be a chance to strengthen customer relationships, leading to case studies that could in turn find their way onto the site or even as hooks for press interviews later down the line.

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Case Study Media Training Reputation Training 62

Communications Conversations

JULY 18, 2019

Although it was long overdue, the timing seemed right to interview this PR Rock Star. I think everyone has a skill that best suits them; for me that’s media relations. Regardless, I treat every media interaction with integrity and honesty. Here’s an easy tip: accompany your clients to TV stations for interviews/demonstrations.

Local 94

Local Course Community Interviews 94

MaccaPR

MAY 23, 2016

53 percent of Millennials would rather lose their sense of smell than their technology. Amelia went on to explain that by following a few tips, healthcare communicators can use digital technologies to help change people’s attitudes and bring about behavioral change. Mine Social Media for Public Health Trends.

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Conference Healthcare Marketing Crisis 80

Landis PR

SEPTEMBER 27, 2021

We promoted NBC Universal (its entertainment division) nationally for more than 10 years – we even media trained Jeff Zucker (now President of CNN). Velodyne Lidar, a client for 3 years, makes the technology that allows self-driving cars to “see.”

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Norton's Notes

JULY 29, 2015

I have been interviewing PR practitioners from all over the world as part of my interview series called 20:20 Vision. The concept of these interviews is that I ask each practitioner 20 questions about themselves and they give us a brief glimpse into their working lives and what makes them tick.

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Interviews SEO Banking Radio 28

PR in High Definition

AUGUST 28, 2024

For instance, a SMART PR objective might be: “Increase media mentions by 20% in the technology sector by the end of Q2” Reconsider your key audiences As we all know, understanding your audience is critical for crafting effective PR messages. Tailor these core messages to fit different platforms and audiences.

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Strategy Crisis Management Measurement Product Launch 62

Reputation Us

SEPTEMBER 7, 2016

From cyber attacks, to hurricanes, to mergers gone wrong; the negative headlines seem to rule the front pages in media outlets across the CU world. The Credit Union Times interviewed CU crisis experts, including LT Public Relations ‘s Casey Boggs, for the August 31st cover story (below), “Credit Union Crisis Planning Essential.”

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Crisis Crisis Communications Insurance Insurance 60

Mora Communications

AUGUST 12, 2015

Too many people believe that next TV interview or magazine article is going to be “it”. So, do your best, get the interviews done, and then let ’em go. One of the primary reasons people become disenchanted with public relations is because of what I call the grand slam mentality. It’s going to change their lives.

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Mora Communications

AUGUST 31, 2015

As to your first point, that you don’t have a story that could interest the national media: why not? Remember everyone who is quoted in Time magazine, or interviewed on the Today show lives and works in some local town or city. Why couldn’t you generate national interest in your story?

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Media Local Insurance Insurance 49

ImPRessions - Crenshaw Communications

OCTOBER 12, 2021

For PR specialists , few things are more exciting than landing that media interview. Every journalist interview, whether it’s a top business pub or a targeted trade outlet, is a win. But an interview isn’t a story until it’s posted. Media prep didn’t stick. Interview is deadly dull .

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Interviews Product Launch Radio Media Training 309

Marketwired

FEBRUARY 16, 2016

” Rebekah Illif is the Chief Strategy Officer for AirPR , a technology platform to increase PR performance. Additionally, Iliff frequently moderates and participates on panels at leading technology and business conferences, and she has presented at countless conferences on the future of PR and big data. Those days are over.”

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Norton's Notes

OCTOBER 17, 2014

I believe in a bit of technology and science and human interpretation. From childrens’ and young adults to Dystopian alongside author interviews and guest posts, Bartsbook shelf is the go to place for insights on books, films and general musings. Bartsbook shelf is a fine book blog all the way from Bradford.

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Blogging YouTube Writing Fashion 77

PR in High Definition

APRIL 28, 2016

Just before Christmas 2015, Powa briefed the media on an amazing deal that would see its PowaTag gain access to the lucrative Chinese payments market. Dan Wagner, the CEO, was understandably triumphant and when speaking to the BBC said, “Why did China UnionPay decide to partner with a little British technology company?

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Media Media Training Training Interviews 54

ImPRessions - Crenshaw Communications

APRIL 1, 2016

Because we spend time preparing clients for meetings with journalists, PR people tend to study media interviews from the perspective of the person getting questions. But during this crazy political primary season, interview-watching is a spectator sport, usually starring Donald Trump. Yet something changed this week.

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Interviews Media Radio Sports 120