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In the PR agency world , after weeks of fine-tuning messaging, crafting stories and pitching reporters, there’s no better feeling than landing a top mediainterview for a client. Most importantly, of course, a mediainterview will lead to positive coverage – assuming it goes well. Referring to other mediainterviews.
If there is one thing I’ve learned doing mediainterviews and teaching people how to do it, it’s expect the unexpected. When my clients land mediainterviews, we always do mediatraining beforehand. How to politely break in and be heard if the host is dominating the interview.
One of the top tips for a mediainterview I can give you is to be real and authentic. When you try to answer something you don’t know, it could backfire on you – especially on a recorded interview like television, radio, or podcast. The post Tips for MediaInterviews appeared first on Christina Daves.
Now how do you give a great interview? I spoke in another post about it being ok to say you don’t know in an interview but you don’t want to be completely caught off guard. Interviews go much better when they are conversational. Media is editorial content unless you are paying for advertising. You got the YES!
Watch this great interview I did with David Meerman Scott who coined the phrase “neswjacking.” I want you to look at TikTok because that is one of the fastest growing social media platforms. I’ve seen multiple stories on television with experts talking about what TikTok is talking about. ” Newsjacking.
The Irish media landscape is dominated by the state broadcaster, RTE, whose reach extends to TV, radio, online, mobile and social media. Television viewership is steady and national/local radio remains popular: on average, people watch more than three hours of TV and listen to more than three hours of radio every day.
Always be prepared for your mediainterview. Know who is interviewing you. By doing this, you will be asked back to television and radio stations and quoted again and again by writers. Let them get to “know” you before you pitch and then, when you do pitch, knock it out of the park! PR FOR ANYONE.
” People know the power of television and they see me there regularly and they want to know how they can be that expert. The most important thing to remember is that television is visual. People are watching television and they need to see things. You’ve got to remember that media is visual. PR FOR ANYONE.
One thing that makes for an excellent PR partnership is the organization’s willingness to share raw information that can be translated into mediainterviews and stories. Data can be a goldmine for a PR team looking for a fresh media angle, and sometimes an offhand remark can result in a story. Take some chances.
My dear friend and colleague, Jeff, an award winning television news reporter, told me his favorite email he ever got was “your blue eyes look so great on camera.” Journalists, particularly television stations are territorial and will often ask you for an exclusive. ” He still gushes about that.
These contacts can be a gold mine of information and access, particularly when it comes to cracking morning television or top-tier print publications. And when it comes to broadcast media, contributors often have greater flexibility to work in brand messages or feature products than actual network television employees.
How do you get the yes when pitching the media? In fact, back in the day there were writer and editors for television reporters and anchors and now, it’s quite often that person doing everything. I have interviewed so many journalists. You pitch them in a way they want to be pitched. It was all about a new product.
If you see someone who is regularly in the media as the expert, doesn’t that make you feel more comfortable in hiring them? Why not take the media you receive – an article, blog, or radio or televisioninterview, and send that to a prospective client or customer. Use media to land more media.
When I started out in PR, my focus was building relationships with the media who were mostly print journalists at newspapers and trade publications. As I found editorial success for my agency’s clients, I was able to branch out and pitch radio and television broadcast opportunities. In the late 1980s, the media was cut and dry.
Media does give you authority and makes you more credible but it won’t necessarily get you instant sales the minute you appear on television or in a print interview. Sales is a process and it takes time and just because you land in the media doesn’t mean you’ll get instant sales. Again, It could.
I’ve interviewed many journalists and they all tell me the same thing… they don’t read press releases. You should only put logos on when you are interviewed or quoted. I’ve interviewed so many journalists. Once upon a time, yes, a press release meant something and only solid news stories were sent out.
We just wrapped up our Get PR Famous event and the underlying theme was how we helped them come out of their comfort zone and believe they can be in the media. I keep getting emails from attendees about all the interviews they are landing – yay! But what happened was, is we pitched the media and they saw immediate results.
If you do any kind of media or influencer outreach for your clients, basic mediatraining should be part of your services. While mediatraining and its basic principles are second nature to Solo PR Pros, it’s a foreign concept to many client spokespeople. But some mediatraining guidance is universal.
Now is the best time to pitch the media, especially television. August is the slowest news time as so many people are traveling and don’t want to forego their vacation for a media appearance. And this is really television. Think about what you can do to get yourself on television in August.
This is one of my favorite times to pitch television. This is what I tell everybody – all of my clients – every single person watching this video has a story to pitch television related to graduates. Transcript. Hey everyone! It’s Christina Daves with this week’s Free Publicity Friday PR Tip. And you have graduation.
We pitch the media. We pitch right then and there and if you want to be a VIP, we actually take you into a television studio. We film an interview with you. We write video scripts. We film videos. We bring journalists in. and really your credibility.
The third day, we take our VIPs into a television studio. We give them their ideal interview. But I got a lot of takeaways from it, when I was working with our clients one-on-one, the things that they were struggling with in terms of pitching the media. And it’s so awesome! We spend two days of getting s**t done.
As media outlets navigate COVID-19, many television and radio stations aren’t allowing in-studio guests for the near future. Learn more about how you can prepare for virtual interviews. The post How to prepare yourself to be a virtual expert resource appeared first on HMA Public Relations.
This week I want to talk about your virtual interview backgrounds. But I use that for TV interviews when I’m an expert in PR. This is new and a lot of people are doing interviews from home and you are limited to the space that you have. Transcript. Hey everyone! But what do you want to do for a background?
Lucky me to be able to interview a 15+ year media pro in the magazine and television editorial space. Jenn Chan is a rockstar beauty and fashion editor and on-air host and she sat down with me to talk about all things pitching the media! Want to stand out, get your pitch read and actually land in the media?
Interview a customer. I want you to make a calendar of 30 days and make a list of things like, a tip, interview a client, interview an expert in your industry, a holiday, and there could be several holidays in that month. Ask your audience a multiple-choice question. Highlight a customer of the month. Create and post a video.
We are “watching” television so we need to “see” what you are talking about. Remember to think about what medium you are pitching. TV should be visual. They took many clips from the scenes from the movie and also video and pictures of current weddings and compared them. newsjacking).
Our Pitch Club Cafe client Gene just sent us an email and after pitching a television station using our system heard back right away and said “it’s the first time anyone from a news station has responded to a pitch.” ” We LOVE to get these and we get them quite frequently because the system works.
Remember, these are for local media and national television. How is your business related to weather, topics, holidays in September. By being timely and relevant you have a much better chance at getting the yes. If you are pitching magazines or national publications, that’s a much longer lead time (I made that mistake!).
So the more you have out there in the world, on your website site, on social media, the more people that are going to see that. you’ve almost been vetted by the media already, and then they will use you again for a future interview. your power in your interviews so people will pay attention. I hope you like that.
Many people feel they have one story and that one story might not fit in every media outlet. I just interviewed someone on my PR Champions show and he summed it up so visually. I have a show on there called PR Champions, and I interview really amazing people in the PR space. He said to think of your story as a diamond.
So for the next thirty days, in terms of your local media, newspaper, radio, television, you have a great opportunity to pitch back-to-school stories. Transcript. It is the end of August. I know where I am, the majority of the kids went to school today. Think about what you can talk about related to going back to school.
So I’m now hosting this show on Daily Ad Brief called More 2 Media where I interview industry experts in digital marketing, media, regular marketing. And there is one theme that is really underlying in all my interviews and I’m going to share that with you.
I am asked all the time about whether or not to pay for influencers to promote your product, service, and brand. It’s s dicey question. They can be valuable IF you find the right one.
Once the trial was airing live on television and the public could see what was really happening in the courtroom, people were organically truth-squadding against disinformation. So it felt like our hands were tied at first. But it turned out that our best weapon was sunlight.
So we put together a pitch related to that and she is being interviewed for NBC. One of my clients is a pediatric dentist, and I texted her and said, “is there an effect on teeth with kids wearing masks all day?” And there are. They’re much more prone to cavities. So think about things like that.
Make sure to Like and Subscribe to our YouTube Channel and “Ring the Bell” so you’re notified of new videos by clicking HERE. People often question the difference between public relations and marketing. In today’e environment, I say they are merging together and it is very muddy waters these days.
I spent Tuesday interviewing people for my online business show, More-2-Media on Daily Ad Brief , and what I found in every call was the importance of storytelling. Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE.
You can download my guide there that will tell you all about really getting yourself media-ready. ready to speak from your power in your interview. And there’s a bonus video in there from Cindy Ashton, my colleague, and business partner, who will help you get. So that is this week’s PR tip.
So when you do land that interview, you nail it. So enjoy the tip and I can’t wait to see you in the media. You can go to 3SteptoPRSuccess.com , where I lay this out a little bit more. And as a bonus, you’ll get a video from Cindy Ashton. all about speaking from your power.
Not only can you go into the rooms and ask questions that position you as an expert in your field, you can also be interviewed in rooms, and… there are tons of journalists hanging out in there too. Check out PR and media groups and start listening and paying attention to what the journalists are looking for.
If you need a quick refresher on Newsjacking, here’s an interview I did with David Meerman Scott who coined the phrase: How do I know about new laws in my state? Seeing what new laws are being enacted and how they affect your industry is a great way to position yourself as an expert and make yourself newsworthy.
” If you need a refresher on Newsjacking, watch this interview I did with David Meerman Scott who coined the term. Watch the video and/or read the transcript and you’ll see a bunch including things related to: Social Media. We had some huge news this week with Elon Musk buying Twitter. What does that have to do with PR?
This week I want to share some tips on how you can get interviewed in magazines. .: Also, check out our next Get PR Famous upcoming live events at www.GetPRFamous.com and www.SpeakfromYourPowerLive.com. Transcript. Hey everyone, it’s Christina Daves with this week’s Free Publicity Friday PR Tip. So how do you get in magazines?
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