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Mr. Sackur interviewed Mr. Ali about his country’s vast oil reserves and their impact on both the country and the climate. The full exchange is well worth a look, but the two-minute portion that has gone viral is a must-watch example of how to turn the tables in an adversarial mediainterview.
A little bit of nervousness before a speech or interview is a good thing. Yet public speaking and mediainterview skills are essential for most executives and business owners. And a poorly handled print or broadcast interview could turn a relatively benign issue into a full-blown crisis. A lot of nervousness—not so much.
This is where some targeted mediatraining right before interviews is highly recommended. We also commend brands who prepped tips for watching and photographing, and experts giving smart interviews on the subject. Make social media job #1. The viral videos! Find a relevant tangent and work it.
Watch this great interview I did with David Meerman Scott who coined the phrase “neswjacking.” I want you to look at TikTok because that is one of the fastest growing social media platforms. I think we’ve all heard about the Feta Pasta recipe that went viral – millions and millions of views.
” The video was shared by his friends and of course, it found its way onto social media and then went viral. PR Takeaways: Hold social mediatraining sessions with all employees, including execs. Put a social media policy in place and do workshops to highlight the perils of posting controversial content.
Make sure your spokesperson is armed with these mediatraining tips before they take on the mic. Can you ask for interview questions ahead of time? Even the most seasoned spokesperson is constantly learning how to approach the media landscape to avoid saying the wrong thing and going viral.
Check out social media and what people are talking about. Is there a viral video on Tik Tok that you can be the expert saying why it’s something you should or shouldn’t do? So when you do land that interview, you nail it. So enjoy the tip and I can’t wait to see you in the media. all about speaking from your power.
The media is regularly covering trends that are going viral on that platform. ” Give the media shareable content by using what is already trending somewhere online and make sure you include that in your pitch as well. We film an interview with you. I did this video about TikTok. Let TikTok Be Your Publicist.
It went viral because it looked like big worms. You don’t want to pitch what everyone else is going to pitch. Have some fun. I just met a food blogger who found some long spirally pasta and she made a sauce and put it on Tik Tok. That’s what people like. Things that are different. National Learning and Development Month.
now want to know, “How can we go viral?”. If you have a CEO who can slam dunk every interview, good for you. If your spokesperson has completed mediatraining, but still struggles to keep reporters engaged or tell the brand story in a way that resonates, don’t be afraid to find someone else to step in.
Crisis communications are key in today’s interconnected social media world. What causes a crisis to go viral? When the company is ready to meet the media, our team will ensure that they are prepared with acceptable responses. The training covers topics such as how to deal with the media, how to respond to questions, and so on.
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