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Part I: Treat Every Meeting Like a First Interview

Deirdre Breakenridge

This post is Part I of a two-part series on Treating Every Meeting Like a First Interview. When I mentor young professionals, we discuss the importance of preparing for a job interview. A lot of emphasis is placed on preparation, which includes doing your homework on the company and the interviewer prior to your meeting.

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PR Tips For Staffing A Media Interview

ImPRessions - Crenshaw Communications

As a PR agency team , we know that media interviews help build connections between a reporter and a client company. But how to ensure the interview goes well? . The steps taken by the PR person before, during and after an interview play a large role in its success. Pay attention during the interview. Don’t do it.

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The Follow-Up Pitch: PR Tips On Getting It Noticed

ImPRessions - Crenshaw Communications

The way we conduct media outreach is critical, especially with reporters often receiving hundreds of pitches and press releases each day. Gone are the days of calling reporters and pitching them over the phone; most prefer a simple email with relevant details. Here are a few ways to successfully pitch and follow up with reporters.

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Four Ways to Streamline the Pitching Process

Cision

Pitching is an integral part of the PR process and communicators are always looking for ways to build meaningful media relationships for themselves and their clients. It’s important that communicators meet the needs of both their clients, who are looking for coverage, and those in the media who want to receive the right kind of content.

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Three Pressing Questions in PR: What Students Want to Know

Deirdre Breakenridge

What is the one thing that really gets your attention when a young professional meets with you or interviews with you? Similar to a media or business pitch, eventually you will hit a relationship home run. There were three burning questions, which one week later still stand out in my mind. PR appears to be a very competitive.

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PR Tips For Securing A TV Segment

ImPRessions - Crenshaw Communications

In PR , broadcast pitching is sometimes underused and overlooked when it comes to securing coverage for clients. When pitching broadcast outlets it’s important to note the main differences between the medium and print, and to offer producers the information the need for potential segments. Are you pitching local news or national?

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What Editors and Writers Want From PR Pitches in 2018

Cision

Part of making that product, of course, comes not only through brainstorming in editorial meetings but working constructively with PR professionals who bring them interesting story ideas with their audiences in mind. Developing just the right pitch has never been easy, however. S/he is reading 100 PR pitches a day.

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