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SaaS businesses, like many B2B tech companies, devote sizeable budgets to industry conferences and tradeshows for sponsorships and speaking opportunities to gain customer and media visibility. Now that all tech and other events have been nixed , what do speakers bureau managers do?
CES 2023 will be one of the most competitive tradeshows we’ve seen in our 30 years of doing business-to-business public relations. Challenge: With such a large group of exhibitors, automotive suppliers and mobility technology providers face intense competition for journalists’ attention. It’s logistically impossible.
Of even greater interest to automotive and mobility supplier PR professionals, the automotive technology section of the show’s floor is sold out , and in the first week of media registration, more than 1,000 journalists have already signed up. An auto show within a consumer electronics show.
CTA also offers a number of hospitality suites, exhibit suites and meeting rooms outside of the main show floor. These options allow your company to conduct meetings or media interviews in a private and distraction free location. When it comes to important industry shows like CES, you cannot leave success to chance.
Still holding the title as the world’s most influential technology event , the potential opportunities for automotive and mobility technology suppliers to make an impact at CES 2023 could be better than ever, especially considering the pent-up demand for a return to the in-person experience. Not Realizing You’re Already Behind.
In the rapidly evolving automotive and mobility industry, staying ahead of the curve is essential for success, especially for newer entrants in this space offering software-defined vehicle tech, V2X, connectivity, lidar and other sensor and processing technologies for ADAS, autonomous vehicles, electric vehicles, and shared vehicles.
For PR pros, Facebook Live is a terrific way to supplement a product launch , to bring viewers to a hosted event , provide tips on how to maximize the use of your product , interview industry experts , provide market updates and more. Mobile Amplification: Today’s readers are actively utilizing news apps to find news. In Summary….
Making its return to Las Vegas as an in-person (as well as digital) event, CES 2022 will undoubtedly continue to be one of the most competitive tradeshows we’ve seen in our nearly 30 years of doing business-to-business public relations This fact about hyper-competition is true for both journalists and exhibitors alike.
So what do you need to do NOW to make sure the world’s largest business-to-business tradeshow is a PR success for your company? Look back at CES 2020: With CES 2021 being an all-virtual show, you’ll have to look back to recall how things went at CES 2020 when it was last an in-person event. 5-8, 2022, with Media Days Jan.
These numbers confirm that while traditional auto shows may be losing their luster for automakers and their top-tier suppliers, CES has solidified its position as one of the world’s largest and fastest growing global automotive, mobility and transportation events. Don’t believe us?
Play the role of the roving reporter – Mobile technologies have enabled marketers to capture decent quality video on-the-go. Prepare for a marathon, not a sprint – We know how taxing tradeshows can be in and of themselves, and the work leading up to them is nothing short of exhausting. Start here. Don’t do it.
Tradeshows can be an endless sea of opportunity, engagement, and information. When it comes to amplifying your tradeshow presence, an online press kit is one of the best ways to house your content riches , and a multichannel marketing strategy will provide your audience with plenty of paths to this jackpot.
PR should be part of your strategy to help support your other activities, including social media marketing, advertising and tradeshows and sales promotions. PR can help you build your brand awareness and stay top-of-mind with all the right people. It costs too much money. It’s actually the most cost-effective of them all.
Landing page basics include: 1) Does your page look great on a mobile device (where many of your visitors may come from)? Your new content offer can be a good reason for you to "check in" with key business or trade media, showing what your company has been up to—with an offer to interview the executive responsible for your content insights.
Bosch highlighted a number of technologies, including several new sensor-based innovations for mobility such as the RideCare companion solution, which won a Best of Innovation Award from CTA. tradeshow held since 2020) generated lots of automotive and mobility news.
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