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Public Relations Review

PR for Anyone

One of my first interviews was in Examiner.com. I created a system I call the Get PR Famous Formula that is a proven to work. If so, are you staying connected with those journalists? It’s important to stay front of mind with them. Additionally, you never know where they might end up. If you don’t have any prior media, no worries.

Publicity 331
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Behind the Headlines With Ted Meyer

Cision

In this interview, Ted Meyer, senior vice president of global public relations and communications of Natixis Global Asset Management, shares his thoughts on the importance of communication during a crisis, how the financial crisis of 2008 is still affecting brands and what PR used to look like before the Internet and social took over.

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Farewell, Burrelles [PR Tech Sum 56]

Sword and the Script

The company had a small army of people in Maine that would get up early and read every major newspaper in the U.S. When I opened one up there was a news clip from a newspaper in California that had run a news brief about my client. A third will summarize the aggregation of mentions the system has collected. Perhaps that’s true.

Print 123
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An “Interview” with ChatGPT: What is Public Relations? How Has PR Changed? Will Artificial Intelligence Replace Comms Pros?

Sword and the Script

We interviewed ChatGPT about public relations and while it does well with high-level questions, it becomes repetitive when those questions were more nuanced; the system says it is “unlikely” that it “or any other AI system will fully replace public relations (PR) professionals”.

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Behind the Headlines With Adam Friedman

Cision

In this interview, he discusses why financial firms are under attack, how brands should respond to social media crises and what the key factor is for protecting a brand’s reputation. Financial firms have to demonstrate that what they do is essential to the capitalist system, which is the backbone of our economy and society.

Financial 120
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Spotlight on a Solo PR Pro: Meet Doug Levy

Solo PR Pro

I was that first grader who wanted to start up a class newspaper,” he jokes when describing himself. After spending most of the 1990s covering healthcare for USA Today, the newspaper transferred him to San Francisco to cover technology. In 1997, when USA Today moved him from D.C. He needed help navigating the pandemic. “I

Meeting 97
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Back to School Media Pitches

PR for Anyone

The system works! So for the next thirty days, in terms of your local media, newspaper, radio, television, you have a great opportunity to pitch back-to-school stories. If you are in the medical profession, we can talk about, going back, I know masks are optional in most school systems now. PR FOR ANYONE. Transcript.

Pitching 130